Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
Subscribe to the Blog

Younger travelers, specifically Millennials (born between 1982 and 1995) and Generation Z (born between 1995 and 2015), are reshaping the travel industry with their mobile-first behavior, their strong preference for experience-based travel, and their Instagram-documented lifestyles. Experiences, ...

Inspiring and Engaging Younger Travelers

If there is one word that sums up the Caribbean, it’s resilient. Over the past few years, much of the Caribbean has been rebuilding following storms or educating and reassuring potential visitors that they are open for business. Two thousand eighteen, in particular, was a year of restoration and ...

Celebrating Resiliency: Caribbean Destinations Show Significant Growth

The German National Tourist Board works internationally to promote Germany, communicating the country's diverse appeal to a worldwide market. One of their recent campaigns brought their mission to life with a fun, interactive hub, designed to engage travelers in key markets across Europe. Their ...

German National Tourist Board: matching visitors with their perfect destination

We’re all huge fans of Morocco. It’s a dynamic and vibrant country with a huge amount to offer visitors, including ancient cities, mountain ranges, rolling deserts, and golden beaches on both the Atlantic and Mediterranean coasts. Despite this wealth of cultural and geographic riches, the kingdom’s ...

Creating Moments in Morocco

How many of your vacation days went unused last year? According to the U.S. Travel Association, more than 50 percent of Americans left vacation time on the table in 2017, racking up more than 705 million unused vacation days, resulting in an economic loss of $255 billion. There’s a pretty good ...

America Needs a Vacation

This week in New York City we participated in the annual events held by HSMAI, the Hospitality Sales and Marketing Association International, including the Digital Marketing Strategy Conference. For more than fifteen years, this event has drawn marketers in the hotel and hospitality industry to ...

Hotel Marketers Convene for HSMAI 2019

Display ads are a great asset of an integrated marketing campaign. But, wouldn’t you love it if they were even more effective? Over the years, I’ve learned a few tips for creating a great display ad. I also work with some folks in product who know a thing or two about this. Based on that combined ...

8 Tips for Creating Display Ads That Actually Work

Western Australia is one of the largest and most diverse states in the world; covering the entire western third of the country, it is home to a wide range of treasures for tourists. Nestled in the heart of the region, on Australia’s southwest coast, lies Perth, the state’s capital and home to a ...

Promoting Perth: Inspiring travel to Western Australia

subscription-icon

Want Updates?