Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Last week, hundreds gathered at New York City’s Marriott Marquis for the HSMAI Marketing Strategy Conference. Held on January 22, the annual event provided a platform for senior leaders in the hotel marketing world to learn and connect on the latest ways to engage today’s travelers.  Derek Price, ...

Highlights from the HSMAI Marketing Strategy Conference in NYC

Business at the ice cream shop across the street has been a bit slow lately. A snowy winter followed by a cold and rainy spring is not great for business. But soon enough they will have a line out the door. You can’t scoop ice cream fast enough when the sun is shining. Any hotel manager can relate: ...

How the Keio Plaza Hotel Used CPC Marketing to Achieve Their Goals

Catching the attention of travel shoppers can be a challenge in today's increasingly saturated market. Whether it’s a prime location, stellar deal, or striking ambiance, you want your hotel's unique appeal to stand out against the competition. TravelAds is an easy-to-use yet sophisticated sponsored ...

Getting Started with Sponsored Listings for Hotels

Americans aren’t known for taking vacation. In fact, over half of us left PTO on the table in 2018, resulting in a whopping 768 million days of unused PTO. However, vacation planners are nearly twice as likely as non-planners to use their time off to travel. Developed to help encourage Americans to ...

National Plan for Vacation Day: Insights on American Travelers

In celebration of National Plan for Vacation Day, we’re joining with the U.S. Travel Association to help spread the word about how Americans don’t use their vacation time; in the United States, 768 million vacation days went unused in 2018, and over half of Americans left vacation time on the ...

The Gen Alpha Influence on Family Travel is Real

Did you know: In the United States, 768 million vacation days went unused in 2018, and over half of Americans left vacation time on the table? However, planners are more likely than non-planners to use their time off to travel (39 percent vs 20 percent). Enter National Plan for Vacation Day: In an ...

Recipe for a Great Family Vacation

A family-owned Spanish multinational company with more than 60 years of history, Iberostar Group offers exceptional experiences for guests while also aspiring to be an international benchmark for sustainable tourism. The group operates more than 120 four and five star hotels across 19 countries ...

Iberostar Knows Their Marketing Is Working Thanks to Incrementality

Americans may work hard, but many don't play hard. According to USTravel.org, 55 percent of Americans left vacation time on the table in 2018. However, planners are more likely than non-planners to use their time off to travel (39 percent VS 20 percent). Enter National Plan for Vacation Day: In an ...

Planning Family Travel: Employee Spotlight

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