French Travelers Have an Average of 40 Vacation Days a Year: Here’s How They Use Them

Posted by Myriam Younes, Director, EMEA and India on 6/14/18 5:34 AM

With the Louvre, Cannes, and Bordeaux all within a relatively short distance, who could blame French travelers for never leaving their country. As it turns out, however, the French have so much vacation time (40 days a year on average according to our research), that they have time to explore their beautiful country and the rest of the world. With so many vacation days, we decided to compile some insights from our recent study on French Multi-Generational Travel Trends that shed light on how they use their vacation time to help you reach and influence French travelers.  

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Tags: Consumer Research, European travel

New eBook: Insights about American Boomer and Millennial Travelers

Posted by Erica Eyring, Director, North America on 6/7/18 5:02 AM

Did you know that 62 percent of Millennials look for travel inspiration online? Or what about the fact that Boomers rank activities they will be doing as their highest travel consideration? These are just two insights from our new eBook American Boomer Versus Millennial Travelers. In this eBook, you’ll find relevant insights and tactics to help you connect more deeply with these two generations. Below are just some of the examples of what you’ll find.

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Tags: Audience, Consumer Research

Travelers Take Virtual Road Trip to Unlock the Unexpected Side of Texas

Posted by Jennifer Andre, Senior Director on 5/30/18 7:20 AM

The common misconceptions that Texas is all about cowboys and country music are challenged in a new integrated digital campaign from Travel Texas and Expedia Group Media Solutions, in collaboration with Proof Advertising. “Discover More Texas” encourages U.S. travelers to take a virtual road trip across Texas to uncover and experience the unexpected side of Texas’ cuisine, landscape, culture and city experiences.

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Tags: Success Stories, Destination Marketing, Social

Phocuswright Europe: Three Things we Learned in Amsterdam Last Week

Last week we attended Phocuswright Europe in Amsterdam, a yearly gathering of decision makers from across the travel, tourism and hospitality sectors. This year more than 40 speakers from Europe’s leading travel and tech companies presented insights to a crowd of over 600 attendees across the two-day conference.

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Tags: Events, EMEA, European travel

All Work and No Play… New Study Charts the Rise of the Bleisure Traveler

“Business or pleasure?” It’s a question travelers are frequently asked when sharing travel plans. However, our latest research reveals that the line between the two is becoming increasingly blurred as more and more business travelers extend trips to make the most of their time away from home.

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Tags: Consumer Research

It’s National Travel and Tourism Week: Let’s Look at Travel Then and Now at Expedia Group Media Solutions

National Travel and Tourism Week, now in its 35th year, is the annual salute to travel in America spearheaded by the U.S. Travel Association. This year’s theme, “Travel Then and Now,” celebrates how far the travel industry has come.

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Tags: Destination Marketing

3 Ways to Increase Hotel Revenue with Travelads Sponsored Listings

Posted by Andy Mann, Senior Director, TravelAds on 5/3/18 9:03 AM

Today's travel consumers have access to seemingly unlimited resources when researching hotels for their upcoming trip. There are hundreds of thousands of hotels across the globe for consumers to choose from, meaning you’re probably looking for new ways to stand out in the crowd.

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Tags: Best Practices, Hotel

Our Key Takeaways and Insights for Marketers from the Arabian Travel Market

Earlier this week, the team attended the annual Arabian Travel Market (ATM) event in Dubai, where we met with partners and leading voices from the global travel industry. During ATM, we hosted an Insights Summit for the first time in the Middle East, with marketers from across the region joining us at the Dubai World Trade Centre.

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Tags: Events, EMEA

Award-Winning Grand Costa Maya Campaign Encourages Travelers to Explore the Slice of Paradise

Posted by Ana Paradela, Director on 4/18/18 8:45 AM

In the Mexican Caribbean there are major destinations such as Riviera Maya and Cancun, as well as the hidden Grand Costa Maya, an eco-tourism haven with miles of pristine beaches, fascinating Mayan archaeological zones and other cultural sites to explore. Grand Costa Maya was looking to encourage travelers to adventure and explore outside of these popular tourist hotspots.

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Tags: Destination Marketing, Latin America

Tourism Australia Encourages U.S. Travelers to Discover and Book Their Australian Adventure

Posted by Hari Nair, Global Senior Vice President on 4/11/18 10:25 PM

When booking travel, the heart tends to lead the head. Our readers are likely familiar with our Multi-National Travel Trends study, which shows that activities and experiences are what drives us to make travel decisions, more so than deals and special offers.

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Tags: Destination Marketing, Events, Asia Pacific

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