Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Here at Expedia Group Media Solutions, our continued mission is to help support our advertising partners as they navigate the COVID-19 crisis. One of the ways we are doing that is through our COVID-19 webinar series, which everyone is welcome to join. Our first four webinars shared insights from ...

Small to Mid-size Tourism Boards and COVID-19 Recovery

Hotels are facing myriad challenges the world over, but there is hope. We are seeing travel shoppers return to our sites to dream and to book. Additionally, Expedia Group is helping hotels rise to the occasion with a sweeping relief package. As part of that relief program, Expedia Group Media ...

How Hotels are using TravelAds to Recover

I’ve been in the travel industry for over twenty years. Prior to joining Expedia Group, I worked for a hotel chain across multiple destinations in Mexico and the Caribbean. Having worked in both online travel and hotels, I’m able to recognize and understand clients’ needs. Throughout my experience, ...

How Advertisers Use Co-Op Campaigns to Produce Results

To say that these are challenging times for destination marketers would be an understatement. COVID-19 is impacting travel the world-over and destination marketing organizations (DMOs) are facing the daunting challenge of communicating complex information with current and future visitors. They are ...

Helping Destinations Navigate the Changing Travel Landscape

Traveler Mindsets Have Changed Large crowds, busy markets, grand buffets, festivals, concerts, sporting events. The desire to enjoy these experiences, for many, still exists. The reality, however, is very different. With the COVID-19 pandemic still upon us, “social distancing”—the phrase of the ...

Top Creative Considerations for Travel Advertising During a Crisis

The novel Coronavirus has fundamentally impacted the world of travel. Most of us have had to postpone trips, delay seeing loved ones, and set aside travel for the time being. But one group of people whose lives have been impacted more than most are workers in the travel and tourism industry. ...

Expedia Group Academy: Offering Trainings to Impacted Travel Workers

2020 is the 20th year of Expedia Group Media Solutions connecting advertisers with travel audiences across the globe. To mark the occasion, we're highlighting the most important part of our business: our people. Our team members are both highly motivated on an individual basis, yet continually make ...

Meet MeSo People Spotlight: Launching Vrbo Advertising

As all of us in the tourism industry continue to monitor and manage the impacts of COVID-19, we are seeing areas around the world starting to open back up and green shoots of increasing traveler demand. Travelers are beginning to consider venturing beyond their homes again (talk about pent-up ...

Helping Partners Rebound: Introducing our Destination Relief Program

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