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New Interactive VisitBritain Campaign Entices Spy-Inspired Travel with Kingsman Movie Integration

The highly-anticipated sequel Kingsman: The Golden Circle showcases the exciting, secretive and adventurous side of Britain’s most iconic cities and landscapes. Extending that excitement from the big screen, today we launched a new interactive campaign with VisitBritain as part of our multi-year marketing partnership that leverages the Kingsman film to encourage U.S. travelers to explore and discover Great Britain through the eyes of a spy.

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Using Data Insights and Scale to Maximize Your Campaigns with Targeting

As marketers, we know smart targeting is one the best ways to get our messages in front of the right audience. There are a multitude of online advertising opportunities and it can be challenging to navigate all the different offerings and capabilities to understand what makes sense to reach your campaign goals. Our new targeting guide, Audience Targeting In Travel Advertising, explains Expedia Media Solutions’ targeting opportunities with that in mind. The goal of this guide is to help you understand how to work with us to reach the right audience and optimize your campaign’s effectiveness.

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   Christine Walker Scarce, Head of Product Marketing Posted on 9/7/17 9:59 AM

 


 

Topics: Best Practices, Audience

Data the Secret Sauce Behind Destination Marketing – Then It’s What You Do with It, Just Look at Hawaii And Smile

For Andrew van der Feltz, a 21-year-veteran in destination marketing, his “aha” moment came when he joined Expedia Media Solutions two years ago and he saw the data, as it were.

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   Expedia Media Solutions Posted on 8/24/17 9:03 AM

 


 

Topics: Asia Pacific, research, trends

New Study Reveals Differences in Travel Trends of Chinese, Japanese, and Australians

Travellers in the Asia Pacific region represent a dynamic sector of the travel industry—especially considering all the diversity the region has to offer. Our latest research captures some of these opportunities and sheds light into travel trends within three countries in this complex region: China, Australia, and Japan. Whether you’re an expert or looking to learn more, our study, Travel Habits, Behaviors, and Influencers of Chinese, Japanese, and Australian Travellers, is sure to help you better understand this complex audience.

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   Gianluca Armando, Director, APAC Posted on 8/17/17 1:58 PM

 


 

Topics: Consumer Research, Asia Pacific, trends

Canadian Hotel Scripts Turnaround with Expedia TravelAds

After working with Expedia TravelAds for two years, Brent Hohlweg, director of marketing at Water’s Edge Shoreside Suites in Ucluelet, British Columbia pulled the property’s pay-per-click program at the end of April. The issue? The 50-suite resort located on a remote Pacific Rim island had completely sold out for its summer season and Hohlweg found himself turning potential guests away.

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   Expedia Media Solutions Posted on 8/4/17 10:14 AM

 


 

Topics: Best Practices, Success Stories, Content Marketing

Marketing Trends for Destination Marketing Organizations at Destinations International 2017

Travel consumers and tourists have a plethora of choices at their digital fingertips when it comes to choosing destinations. As such, many destination marketing organizations (DMOs) are creating innovative ways to reach these shoppers. We wanted to Keep everyone informed of the latest trends in marketing strategies of DMOs. So, at this year’s Destinations International conference, Expedia Media Solutions hosted a panel to showcase those trends. Here’s what we discussed!

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That’s A Wrap! Destinations International 2017: Our Highlights from This Year’s Convention

While this year’s convention represented a collection of key influencers and thought leaders from destinations worldwide, it was especially unique for three reasons: DMAI has now rebranded to Destinations International, the Culture of Learning, and it was the first time we hosted an Insights Forum at this annual event.

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How to Influence and Engage Travelers Along the Path to Purchase: The Four Things You Need to Know

People all around the world can now access information about places that before would have seemed unreachable, and can research, consider, compare and purchase through the click of a button. That makes travel that much easier for the consumer, but more difficult for the marketer. Our recent study, Traveler’s Path to Purchase  <https://info.advertising.expedia.com/2016-travelers-path-to-purchase>, indicates that American, British and Canadian travelers make more than 120 to 160 visits to travel sites in the 45 days leading up to a booking.

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New Study: More than 50 Percent of Travelers Are Looking for Help and Inspiration When Planning a Trip

Travel inspiration can occur at any time, whether it’s from a conversation with a friend or an image you see browsing the web. For a destination marketer, understanding how and when consumers can be inspired and influenced is key.

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   Andrew van der Feltz, Senior Director, EMEA Posted on 7/11/17 1:35 PM

 


 

Topics: Consumer Research, Asia Pacific, EMEA

How Netherlands Board of Tourism & Conventions Inspires Travellers to Explore the Ins and Outs of Holland

Given the size of Holland, venturing around and exploring the region is somewhat easy for travellers. To educate travellers on the vast array of places to explore and activities to experience, outside of the well-known Amsterdam, and showcase the region’s accessibility, the Netherlands Board of Tourism & Conventions (NBTC) teamed up with us to create an interactive online hub for travellers to plan their ideal trip to Holland.

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New Interactive VisitBritain Campaign Entices Spy-Inspired Travel with Kingsman Movie Integration

The highly-anticipated sequel Kingsman: The Golden Circle showcases the exciting, secretive and adventurous side of Britain’s most iconic cities and landscapes. Extending that excitement from the big...Read more

Using Data Insights and Scale to Maximize Your Campaigns with Targeting

As marketers, we know smart targeting is one the best ways to get our messages in front of the right audience. There are a multitude of online advertising opportunities and it can be challenging to...Read more

Data the Secret Sauce Behind Destination Marketing – Then It’s What You Do with It, Just Look at Hawaii And Smile

For Andrew van der Feltz, a 21-year-veteran in destination marketing, his “aha” moment came when he joined Expedia Media Solutions two years ago and he saw the data, as it were. “Getting...Read more

New Study Reveals Differences in Travel Trends of Chinese, Japanese, and Australians

Travellers in the Asia Pacific region represent a dynamic sector of the travel industry—especially considering all the diversity the region has to offer. Our latest research captures some of these...Read more

Canadian Hotel Scripts Turnaround with Expedia TravelAds

After working with Expedia TravelAds for two years, Brent Hohlweg, director of marketing at Water’s Edge Shoreside Suites in Ucluelet, British Columbia pulled the property’s...Read more