Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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2020 is the 20th year of Expedia Group Media Solutions connecting advertisers with travel audiences across the globe. To mark the occasion, we're highlighting the most important part of our business: our people. Our team members are both highly motivated on an individual basis, yet continually make ...

Meet MeSo Employee Spotlight: Launching Vrbo Advertising

As all of us in the tourism industry continue to monitor and manage the impacts of COVID-19, we are seeing areas around the world starting to open back up and green shoots of increasing traveler demand. Travelers are beginning to consider venturing beyond their homes again (talk about pent-up ...

Helping Partners Rebound: Introducing our Destination Relief Program

Short-term rental platform Vrbo has officially opened up advertising opportunities, thanks to its recent addition into the portfolio of Expedia Group Media Solutions, the global digital advertising organization of Expedia Group. Vrbo, which was acquired by Expedia Group in 2015, hasn’t offered ...

Expedia Group’s Advertising Platform Welcomes Vrbo to Its Portfolio

For nearly a decade, our mission has been to help cities, states, regions and countries reinvigorate tourism following times of adversity. One way we are helping to support our advertising partners is through our COVID-19 resource center. The other is through our COVID-19 webinar series with the ...

How the Travel Industry is Preparing for Recovery

In recent weeks, our COVID-19 webinar series has created an industry forum for sharing insights and perspectives, challenges and opportunities, and discussion on how travel advertisers are navigating the global crisis and preparing for recovery. The first two webinars focused on the role of ...

Partner Spotlight: How Destination Marketers Are Navigating COVID-19

Here at Expedia Group Media Solutions, our continued mission is to help support our advertising partners as they navigate the COVID-19 crisis. One of the ways we are doing that is through our COVID-19 webinar series, which everyone is welcome to join. Our first webinars explored how destination ...

Webinar Series: COVID-19 Insights for Travel Marketers

As we continue to navigate the rapidly shifting landscape and impacts of COVID-19, we are starting to see green shoots of traveler interest and intent returning. We have nearly a decade of experience supporting destinations in times of crisis, and while this global pandemic is unprecedented, we use ...

eMarketer’s Industry Voices: Marketing in Uncertain Times with Expedia

As part of our continued mission to help our advertising partners and the travel industry navigate the COVID-19 crisis, we recently held the second installments of our COVID-19 webinar series. Building on the initial webinars that explored the role of destination marketing organizations (DMOs) ...

Webinar Series: DMOs & Recovery Readiness

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