Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Destination marketing organizations (DMOs) make it their job to trumpet the uniqueness of their locales. When done well, DMO campaigns result in an increase of local and global travelers, driving value into their communities. So, what makes for an impactful DMO campaign? Below are a few examples of ...

How DMOs and Tourist Boards Create Value for Local Communities

Bleisure remains a hot topic for the travel industry. Regular blog readers will have seen our recent study, Bleisure Travel Trends, which examines the behavior of bleisure travelers from around the globe. For now, we are going to look specifically at Indian bleisure travelers, a group that is ...

Bleisure is Booming for Indian Business Travelers

Before you assume you know where your visitors are coming from, look at the data. International visitation is a huge objective of many destination marketing organizations, hotels and other brands. And while increasing international visitation is very important for brands and local economies, don’t ...

Research Shows Latin American and U.S. Travelers Are More Likely to Travel Domestically

The German National Tourist Board works internationally to promote Germany, communicating the country's diverse appeal to a worldwide market. Our latest campaign is supporting them in this mission, using a fun, concierge-style service to better engage with travelers in key markets across Europe. ...

Expedia launches Travel Match campaign with the German National Tourist Board

We spent the weekend kicking off the annual information-packed U.S. Travel Association’s Educational Seminar for Tourism Organizations (ESTO), where we were excited to host our 4th annual Learning Lab, bringing our latest research and insights to Phoenix – a big thank you to everyone who joined us! ...

An Inside Look at our Learning Lab at ESTO 2018

A quick search reveals numerous articles about Millennial Travelers’ impact on travel and Boomers’ purchasing power (download our new eBook on American Boomers Versus Millennial Travelers to learn more). As those are the largest generations, it’s easy to overlook the generation that is quietly ...

Don’t Forget About the Forgotten Generation: Generation X

Travelers have commonly combined their business and leisure travel for a number of years now, but the phenomenon continues to grow, especially as young professionals increasingly travel for business. “Bleisure,” or business travel extended for leisure, has brands across the travel industry waking ...

New Research: Business and Leisure Travel are Becoming Increasingly Blurred

Data underpins everything you do. You rely on data to tell you what weather to expect, the odds on your country winning the world cup (or not!) and even how healthy you are. Nowadays, smart watches track your heart rate, how many steps you’ve taken in a given day and whether you’ve had enough ...

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