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Are you Prioritizing Distribution and Measurement in your Content Marketing Strategy?

Creating relevant and valuable digital content for travelers that is essential to marketing success. We previously shared three powerful ways to captivate travelers through storytelling. But once that stellar content is created, then what?

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Three Ways to Leverage Expedia’s Exclusive First Party Data to Reach Shoppers Across the Web

It is important to influence and keep your brand top of mind when reaching consumers as they browse the web – which can be challenging, considering how much content people are consuming online these days. For instance, our recent study on the Traveler’s Path to Purchase with comScore indicates that American, British and Canadian travelers make more than 120 to 160 visits to travel sites prior to booking a trip. Add on top of that all the other types of websites consumers are visiting. For example, the average American visits 140 travel sites and 290 total sites, so that includes another 150 visits to non-travel sites. This showcases the huge opportunity for brands to continue engage with travel shoppers throughout the consumer journey, reaching them wherever they are online.

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   Christine Walker Scarce, Head of Product Marketing Posted on 2/15/17 11:10 AM

 


 

Topics: Audience, Consumer Research

Whitepaper: The Traveler’s Path to Destination Selection

The travel journey begins long before the bags are packed. It starts when a traveler selects where to go from the abundance of destination choices across the globe. But how do they decide where to go?

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2016 Travel Trends Shed Light on Travelers’ Intentions for 2017

With the New Year in full swing, looking back can help us move ahead more effectively as travel marketers. Traveler behaviors and preferences throughout 2016 gives us a hint of what lies ahead, helping to identify opportunities for the coming year.

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Virtual Reality and the Thrill Seeker: Arizona Launches Adventure Meter

Imagine hopping on a fixed mountain bike and riding through the majestic landscapes of Sedona. While donning a virtual reality (VR) headset at the Cubs Convention Chicago, that’s exactly what people in Chicago got to experience without even leaving their state.

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   Erica Eyring, Director, NA Posted on 1/17/17 12:37 PM

 


 

Topics: Success Stories, Destination Marketing

Kick-start 2017 with Our Top 5 Best Practices for Digital Travel Marketing

By now, you’ve likely had your fill of New Year’s resolutions. But while some resolutions fade as quickly as the New Year’s Eve fireworks, the start of the year is the ideal time for some thoughtful reflection on your marketing strategy.

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Learn About Travelers’ Destination Selection in our Latest White Paper

The travel journey begins long before the bags are packed.  With so many dreamy vacation options out there — and an array of ways of discovering those options — how do travelers today decide where to go on their next trip? 

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Happy Holidays from Expedia Media Solutions

The holiday season is a time of reflection, and as we look back over the past year, we are humbled by the wonderful partners we have had the pleasure of working with as 2016 was the year for exciting innovation and creativity. We thank our partners for being open to push the boundaries of digital marketing with us. Our bets paid off, and our partnerships were recognized by the best in the industry with numerous industry awards granted for these campaigns in 2016.  Even more importantly, we have built lasting and impactful relationships and driven proven results for our partners’ businesses.

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   Noah Tratt, Global Senior Vice President Posted on 12/22/16 10:15 AM

 


 

Topics: Audience

Tnooz Webinar Recording: The Traveler’s Path to Purchase

If you missed our webinar with Tnooz on the Traveler’s Path to Purchase – you’re in luck. You can download the webinar and listen  here.

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Three Ways to Influence the American Traveler’s Path to Purchase

For online travel shoppers, the purchase journey is complex. From the inspiration, research and consideration phases to the booking phase, the process may include many twists and turns while navigating online travel information, OTA, hotel and airline sites, and more. With an understanding of the intricate online booking journey, brands can connect with travelers and influence their purchases.

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Are you Prioritizing Distribution and Measurement in your Content Marketing Strategy?

Creating relevant and valuable digital content for travelers that is essential to marketing success. We previously shared three powerful ways to captivate travelers through storytelling. But once...Read more

Three Ways to Leverage Expedia’s Exclusive First Party Data to Reach Shoppers Across the Web

It is important to influence and keep your brand top of mind when reaching consumers as they browse the web – which can be challenging, considering how much content people are consuming online these...Read more

Whitepaper: The Traveler’s Path to Destination Selection

The travel journey begins long before the bags are packed. It starts when a traveler selects where to go from the abundance of destination choices across the globe. But how do they decide where to...Read more

2016 Travel Trends Shed Light on Travelers’ Intentions for 2017

With the New Year in full swing, looking back can help us move ahead more effectively as travel marketers. Traveler behaviors and preferences throughout 2016 gives us a hint of what lies ahead,...Read more

Virtual Reality and the Thrill Seeker: Arizona Launches Adventure Meter

Imagine hopping on a fixed mountain bike and riding through the majestic landscapes of Sedona. While donning a virtual reality (VR) headset at the Cubs Convention Chicago, that’s exactly what people...Read more