What you Missed from our Insights Summit at the Destinations International Annual Conference 2018

It's been a great week! Thankfully the Southern California heat wave took a break while we have descended on Anaheim for the 2018 Destinations International Annual Convention. For the second year in a row, we hosted our Insights Summit, to share our latest insights and best practices, and connect with destination marketers.

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Tags: Destination Marketing, Events, Consumer Research

New Research: Why and How to Target Latin America Travelers

Posted by Jennifer Andre, Senior Director on Jul 11, 2018

This week at the Destinations International Annual Convention, we launched our newest research study on Latin American Travel and Tourism Trends. The study, which spotlight the behaviors, preferences and influences of travelers from Argentina, Brazil, and Mexico, shows that on average, Latin American travelers are taking nearly five trips per year and their average leisure trip duration is 10 days. This is more than any other country we have previously surveyed from our Multi-National Travel Trends Research, which looked at the same trends and behaviors of travelers from the U.S., Canada, U.K., Germany, France, China, Japan and Australia.

 

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Tags: Consumer Research, Latin America

Travelocity’s Roaming Gnome Drives an Innovative Campaign with Thrifty Car Rental

Posted by Roaming Gnome on Jul 5, 2018

Traveling has taken me all over the world, and it’s taught me many valuable lessons—like how to craft a compelling story from a Gnome’s eye point of view. With this perspective, I decided to venture to the Lone Star state to see if everything really is bigger in Texas.

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Tags: Success Stories

Check Out Our New Guide on Using Travel Data

As the importance of data has increased, it’s no surprise that an impressive 81 percent of executives at Fortune 1000 companies claim using data insights and analytics have proven useful for their company, according to a recent study in the Harvard Business Review. In the global travel industry, we’ve also noted the significance of how tapping into travel data can help businesses reach their goals and is especially effective in marketing campaigns. So, how can you use travel data effectively in your marketing campaigns? To help answer that question, we’ve written a guide “How to Use Travel Data at Each Stage of Your Campaign.“

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Tags: Best Practices, Audience

Singapore Tourism Board’s Digital Marketing Campaign Helps Fulfill Traveler’s Passions

Posted by Myriam Younes, Director, EMEA and India on Jun 21, 2018

In 2017, the Singapore Tourism Board unveiled its new destination brand, Passion Made Possible,” reflecting the destination’s aspirational ethos and broad appeal. To showcase this new brand identity, we produced a creative campaign to change British and German travelers’ perceptions of Singapore as a stopover destination, while increasing bookings and length of stay.

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Tags: Success Stories, Destination Marketing, Asia Pacific

French Travelers Have an Average of 40 Vacation Days a Year: Here’s How They Use Them

Posted by Myriam Younes, Director, EMEA and India on Jun 14, 2018

With the Louvre, Cannes, and Bordeaux all within a relatively short distance, who could blame French travelers for never leaving their country. As it turns out, however, the French have so much vacation time (40 days a year on average according to our research), that they have time to explore their beautiful country and the rest of the world. With so many vacation days, we decided to compile some insights from our recent study on French Multi-Generational Travel Trends that shed light on how they use their vacation time to help you reach and influence French travelers.  

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Tags: Consumer Research, European travel

New eBook: Insights about American Boomer and Millennial Travelers

Posted by Erica Eyring, Director, North America on Jun 7, 2018

Did you know that 62 percent of Millennials look for travel inspiration online? Or what about the fact that Boomers rank activities they will be doing as their highest travel consideration? These are just two insights from our new eBook American Boomer Versus Millennial Travelers. In this eBook, you’ll find relevant insights and tactics to help you connect more deeply with these two generations. Below are just some of the examples of what you’ll find.

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Tags: Audience, Consumer Research

Travelers Take Virtual Road Trip to Unlock the Unexpected Side of Texas

Posted by Jennifer Andre, Senior Director on May 30, 2018

The common misconceptions that Texas is all about cowboys and country music are challenged in a new integrated digital campaign from Travel Texas and Expedia Group Media Solutions, in collaboration with Proof Advertising. “Discover More Texas” encourages U.S. travelers to take a virtual road trip across Texas to uncover and experience the unexpected side of Texas’ cuisine, landscape, culture and city experiences.

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Tags: Success Stories, Destination Marketing, Social

Phocuswright Europe: Three Things we Learned in Amsterdam Last Week

Last week we attended Phocuswright Europe in Amsterdam, a yearly gathering of decision makers from across the travel, tourism and hospitality sectors. This year more than 40 speakers from Europe’s leading travel and tech companies presented insights to a crowd of over 600 attendees across the two-day conference.

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Tags: Events, EMEA, European travel

All Work and No Play… New Study Charts the Rise of the Bleisure Traveler

“Business or pleasure?” It’s a question travelers are frequently asked when sharing travel plans. However, our latest research reveals that the line between the two is becoming increasingly blurred as more and more business travelers extend trips to make the most of their time away from home.

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Tags: Consumer Research

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