Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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As an industry, we continue to navigate the impact of COVID-19 together. Brands around the world are looking for insights and guidance on appropriate strategies to connect with travelers who may still be dreaming of their next trip or are beginning to book again, but traveler preferences aren’t ...

Taking the Route Less Traveled

People love to dream about travel, and the benefits of doing so can be profound. As outlined by the U.S. Travel Association’s “Let’s Go There” campaign, a poll conducted by happiness researcher Michelle Gielan found that 97% of respondents say that having a trip planned makes them happier, while ...

Connecting Creatively with Travelers during Uncertain Times

As every marketer knows, driving revenue takes more than just being there when someone is ready to book. Rather, you want your brand to stay top of mind for consumers as they browse the web. And people are doing more web browsing now than ever before. It can be challenging for brands to rise above ...

Reaching Travel Shoppers Wherever They May Be

Phocuswright Europe is an annual highlight of the global events calendar, with leading brands from across the industry descending on Amsterdam to share ideas and talk about all things travel. While global travel restrictions meant this year’s event felt a little different, we were thrilled to be ...

Exploring Travel's Next Era at Phocuswright Europe

Here at Expedia Group Media Solutions, our continued mission is to support our advertising partners as they navigate the COVID-19 crisis, including sharing best practices, data, and insights. As we look toward recovery, we’re working to understand how travelers are thinking about leisure travel in ...

What Today's Travelers Want in Their Accommodations

As many of you know, over the last few months we’ve been producing a COVID-19 webinar series to help our advertising partners and the industry navigate the impacts of the global crisis and prepare for recovery. Through this webinar series, accompanying blog posts, and conversations our teams are ...

Accelerating Recovery through Travel Advertising

2020 marks the 20th year of Expedia Group Media Solutions connecting advertisers with travel audiences across the globe. To mark the occasion, we're highlighting the most important part of our business, our people. We're featuring the people who power our business so you can get to know the faces ...

Meet MeSo People Spotlight: Creative Partnerships with Maca

We are big believers in data and know that insights into traveler decisions and motivations are more critical for our advertising partners than ever before. Our media experts regularly harness billions of travel intent and booking data points to help our advertising partners connect with highly ...

A New View on Leisure Travel in the Time of COVID-19

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