From the clear waters and sandy beaches, to the vibrant cityscapes and lively culture, Mexico has a lot of variety to offer its travelers. POSADAS, Mexico’s largest hotel operator featuring seven distinct brands with locations throughout the country, was looking for a streamlined marketing approach to drive demand for their properties.
Two premier events happened last week in New York City, Advertising Week and Skift Global Forum, and we didn’t miss the opportunity to be a participant in both, joining in on discussions and digging into the opportunities and challenges in the digital and travel ecosystem. Advertising Week is a top tier event for advertising industry experts, leaders and visionaries. Skift Global Forum had 30+ CEO’s and top travel industry leaders address an audience of travel minds from around the globe. Our team was fortunate to attend both events, and we walked away from these events with new friends, and new insights, and we wanted to share it all with you.
In today’s digital age, travel consumers around the globe have a multitude of resources to access travel information and content. They are turning to online to research, consider, compare, and purchase through the click of a button. As a result, these shifting behaviors have provided numerous opportunities as well as challenges for marketers. Marketers now have an unprecedented ability to tap into this digital data through understanding consumer behaviors, and therefore engage target audiences as well as measure results to demonstrate real business impact.
Millennial travelers in the U.S. embrace the ‘you only live once’ (#YOLO) mentality, take risks, and focus on crossing things off their bucket list, while Gen X prefer relaxing trips and visiting family. The findings, from a survey we conducted with Northstar Research Partners, illustrate the distinct shopping habits, influences and motivations of travelers across four generations, including Generation Z, Millennials, Generation X and Baby Boomers.
Travelers from around the world demonstrate nuances when it comes to how they travel, from shopping for and booking a trip, to their preferences on what types of vacations they prefer. A new study from Expedia Media Solutions looked at key differences in habits and behaviors between American travelers and Canadian travelers.
The highly-anticipated sequel Kingsman: The Golden Circle showcases the exciting, secretive and adventurous side of Britain’s most iconic cities and landscapes. Extending that excitement from the big screen, today we launched a new interactive campaign with VisitBritain as part of our multi-year marketing partnership that leverages the Kingsman film to encourage U.S. travelers to explore and discover Great Britain through the eyes of a spy.
As marketers, we know smart targeting is one the best ways to get our messages in front of the right audience. There are a multitude of online advertising opportunities and it can be challenging to navigate all the different offerings and capabilities to understand what makes sense to reach your campaign goals. Our new targeting guide, , explains Expedia Media Solutions’ targeting opportunities with that in mind. The goal of this guide is to help you understand how to work with us to reach the right audience and optimize your campaign’s effectiveness.
For Andrew van der Feltz, a 21-year-veteran in destination marketing, his “aha” moment came when he joined Expedia Media Solutions two years ago and he saw the data, as it were.
Travellers in the Asia Pacific region represent a dynamic sector of the travel industry—especially considering all the diversity the region has to offer. Our latest research captures some of these opportunities and sheds light into travel trends within three countries in this complex region: China, Australia, and Japan. Whether you’re an expert or looking to learn more, our study, Travel Habits, Behaviors, and Influencers of Chinese, Japanese, and Australian Travellers, is sure to help you better understand this complex audience.
After working with Expedia TravelAds for two years, Brent Hohlweg, director of marketing at Water’s Edge Shoreside Suites in Ucluelet, British Columbia pulled the property’s pay-per-click program at the end of April. The issue? The 50-suite resort located on a remote Pacific Rim island had completely sold out for its summer season and Hohlweg found himself turning potential guests away.