Award-Winning Grand Costa Maya Campaign Encourages Travelers to Explore the Slice of Paradise

Posted by Ana Paradela, Director on 4/18/18 8:45 AM

In the Mexican Caribbean there are major destinations such as Riviera Maya and Cancun, as well as the hidden Grand Costa Maya, an eco-tourism haven with miles of pristine beaches, fascinating Mayan archaeological zones and other cultural sites to explore. Grand Costa Maya was looking to encourage travelers to adventure and explore outside of these popular tourist hotspots.

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Tags: Destination Marketing, Latin America

Tourism Australia Encourages U.S. Travelers to Discover and Book Their Australian Adventure

Posted by Hari Nair, Global Senior Vice President on 4/11/18 10:25 PM

When booking travel, the heart tends to lead the head. Our readers are likely familiar with our Multi-National Travel Trends study, which shows that activities and experiences are what drives us to make travel decisions, more so than deals and special offers.

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Tags: Destination Marketing, Events, Asia Pacific

Meet the New Expedia Group Media Solutions

You may have seen the recent news that Expedia Inc.’s name and identity is now Expedia Group. While it may only seem like a one-word change, the name better reflects our identity as a leading global technology company, at the center of one of the most socially and economically important industries in the world – travel. At the same time, the changes acknowledge the unique contribution of each individual Expedia Group brand and business to the success of the overall organization.

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Tags: Best Practices

Palace Resorts Uses Eye Tracking in New Marketing Campaign to Make Sure Inspired Travelers Never Lift a Finger

Posted by Ana Paradela, Director on 4/3/18 8:20 AM

Palace Resorts, a luxury all-inclusive resort brand in Mexico and the Caribbean, offers guests a world of luxury and amenities, worry-free, without lifting a finger. This mission is extended to their new digital marketing campaign that launches today, which utilizes eye-tracking functionality that creates personalized recommendations to a consumer without them ever having to lift a finger. 

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Tags: Success Stories, Hotel, Latin America

6 Media Opportunities to Inspire and Engage Travelers with Innovative Digital Storytelling

Every brand has a unique story to tell. It’s getting that story to reach the right audience that is the challenge in today’s ever growing and changing digital consumer world.
 
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Tags: Best Practices

9 Travel Marketing Trends to Watch in 2018

Gone are the days of one-way marketing conversations, when marketers spoke at consumers and consumers didn't speak back. Now, we're engaging in meaningful two-way conversations across multiple platforms and formats. We have well and truly moved from the realms of static billboards and banners. Our audiences expect to be understood and listened to. That means that our marketing must change too.

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Tags: Best Practices

What You May Have Missed at ITB Berlin 2018

Every March, travel and tourism brands from across the globe descend on Berlin, Germany for ITB, the world’s leading travel trade show. Our team was there this year, taking more than one million combined steps across the huge conference venue to meet with our global marketing partners and enjoy the expansive show floor.

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Tags: Events, EMEA, European travel, Expedia Media Solutions

2018 EMEA Partner Campaign Awards Announced at ITB

Earlier this week at ITB in Berlin, Europe’s largest travel trade show, we had the pleasure of presenting our annual Partner Awards to this year’s winners from the EMEA region. The awards celebrate the very best creativity and achievement in travel marketing from the last 12 months, honoring some of the most innovative and high performing campaigns. This year we are pleased to recognize the following successes.

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Tags: Success Stories, Destination Marketing, Events, Airlines

How to Inspire and Convert Experience-Driven German Travelers

Did you know that German travelers take an average of nearly 36 vacation days a year and that they prioritize experiences as their number one travel consideration? With that much time and valuing of experiences, it’s no wonder German travelers research their destinations beforehand, consulting different places and types of content for inspiration. To that end, we’re sharing data and insights from our German multi-generational travel trends study to help you get your branded message in front of them, at the right time and place.

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New Brand USA Campaign Inspires International Travelers to Explore the U.S. Through Sound

Posted by Hari Nair, Global Senior Vice President on 3/1/18 7:35 AM

Brand USA, the destination marketing organization for the United States, has a mission to increase incremental international visitation to the United States. They plan to do just that in a new campaign, by inspiring travel and destination discovery by transporting people on a sound journey around the U.S. with just a pair of headphones.

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Tags: Success Stories, Destination Marketing

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