Search


Contact
BlogHeader_withIcons_1080.jpg

That’s A Wrap! Destinations International 2017: Our Highlights from This Year’s Convention

While this year’s convention represented a collection of key influencers and thought leaders from destinations worldwide, it was especially unique for three reasons: DMAI has now rebranded to Destinations International, the Culture of Learning, and it was the first time we hosted an Insights Forum at this annual event.

Read More

How to Influence and Engage Travelers Along the Path to Purchase: The Four Things You Need to Know

People all around the world can now access information about places that before would have seemed unreachable, and can research, consider, compare and purchase through the click of a button. That makes travel that much easier for the consumer, but more difficult for the marketer. Our recent study, Traveler’s Path to Purchase  <https://info.advertising.expedia.com/2016-travelers-path-to-purchase>, indicates that American, British and Canadian travelers make more than 120 to 160 visits to travel sites in the 45 days leading up to a booking.

Read More

New Study: More than 50 Percent of Travelers Are Looking for Help and Inspiration When Planning a Trip

Travel inspiration can occur at any time, whether it’s from a conversation with a friend or an image you see browsing the web. For a destination marketer, understanding how and when consumers can be inspired and influenced is key.

Read More
   Andrew van der Feltz, Senior Director, EMEA Posted on 7/11/17 1:35 PM

 


 

Topics: Consumer Research, Asia Pacific, EMEA

How Netherlands Board of Tourism & Conventions Inspire Travellers to Explore the Ins and Outs of Holland

Given the size of Holland, venturing around and exploring the region is somewhat easy for travellers. To educate travellers on the vast array of places to explore and activities to experience, outside of the well-known Amsterdam, and showcase the region’s accessibility, the Netherlands Board of Tourism & Conventions (NBTC) teamed up with us to create an interactive online hub for travellers to plan their ideal trip to Holland.

Read More

Activities in the City: Activities and Events Drive Bleisure Travel

You’ve seen them. You’ve read about them. You may even be one of them. Now, go get them!

Read More

The Motivations of European Travelers from Generation Z to Baby Boomers

People of all ages experience and enjoy travel—it’s not one size fits all. Each generation—from Generation Z to Boomers—has its own set of unique preferences, from what type of content attracts them, to what type of device they use to book a trip, to the types of destinations and experiences they seek. A new study from Expedia Media Solutions on multi-generational travel trends in Europe found that while Millennials take the most number of trips per year, Boomers are taking the longest ones. On average, Europeans take 3.7 trips per year.   

Read More
   Andrew van der Feltz, Senior Director, EMEA Posted on 6/22/17 5:02 AM

 


 

Topics: Consumer Research, EMEA

Experiences Drive Australians’ Travel Habits

Shedding light on Australians’ travel habits is the new study commissioned by Expedia, The Wotif Travel Predictions 2017  <https://info.advertising.expedia.com/hubfs/Wotif__Travel_Predictions_2017_FINAL_Research_Report_9-11-20162...-2.pdf> . What the findings show is that the average Australian prefers international travel rather than domestic, and seeks a variety of activities while vacationing. Like other travelers across the globe, Australians want to ‘experience something different.’ Marketing your brand as having diverse and unique experiences can help tap into the Australian travel market.

Read More

Don’t Miss Our Insights Forum at the DMAI Annual Convention

We are looking forward to participating at the Destination Marketing Association International (DMAI) Annual Convention, taking place July 11-14 in Montreal, Canada, as the presenters of the first ever DMAI Insights Forum. We will be sharing our latest custom research examining the behaviors of global travelers, as well as best practices for destination marketing organizations (DMOs).

Read More

Wrapping Up a Great Week at U.S. Travel Association’s IPW

Every year we are thrilled to be part of IPW, one of U.S. Travel Association’s (USTA) largest events focused on driving international visitation to the United States. We were busy at the show this year, and had the opportunity to meet with our partners, destination marketing organizations (DMOs), hoteliers and travel brands (140 of them to be exact) to talk about what’s next in digital marketing and share ideas and best practices to continue to increase travel to the U.S.

Read More

Travelocity’s Roaming Gnome Explores Peru with LATAM Airlines

LATAM Airlines, which operates flights to and from Latin America, was looking to secure their position as the trusted airline for South American travel. Though they have flight routes all over Latin America, they narrowed in their sights on Lima, the capital and largest city of Peru, and Cusco, another Peruvian city known for its archaeological remains, to feature as travel destinations.  

Read More
   Ana Paradela, Director Posted on 6/1/17 9:45 AM

 


 

Topics: Best Practices, Airline, Success Stories, Social

Subscribe to Email Updates


Contact Us

Get in touch with one of our
Media Sales Consultants

Press Inquiries 

Get in touch with our
PR Team

Follow Us

Twitter

LinkedIn


That’s A Wrap! Destinations International 2017: Our Highlights from This Year’s Convention

While this year’s convention represented a collection of key influencers and thought leaders from destinations worldwide, it was especially unique for three reasons: DMAI has now rebranded to...Read more

How to Influence and Engage Travelers Along the Path to Purchase: The Four Things You Need to Know

People all around the world can now access information about places that before would have seemed unreachable, and can research, consider, compare and purchase through the click of a button. That...Read more

New Study: More than 50 Percent of Travelers Are Looking for Help and Inspiration When Planning a Trip

Travel inspiration can occur at any time, whether it’s from a conversation with a friend or an image you see browsing the web. For a destination marketer, understanding how and when consumers can be...Read more

How Netherlands Board of Tourism & Conventions Inspire Travellers to Explore the Ins and Outs of Holland

Given the size of Holland, venturing around and exploring the region is somewhat easy for travellers. To educate travellers on the vast array of places to explore and activities to experience,...Read more

Activities in the City: Activities and Events Drive Bleisure Travel

You’ve seen them. You’ve read about them. You may even be one of them. Now, go get them! So, how do you “go get them?” It’s simpler than you think. Like any other traveler, the key is providing them...Read more