Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Hotel Marketing is difficult. That’s because hoteliers have a million things to consider: who do you advertise with? What kinds of marketing products do you choose? And how do you know your chosen strategy will drive revenue? Your answers to these questions have changed in the past five years, or ...

New Guide: Hotel Marketing to Drive Revenue

Last week, Expedia Group Media Solutions, along with others across Expedia Group, gathered in Las Vegas for the annual partner conference. We hosted an Insights Summit for more than 1,000 attendees and global partners, essentially selling out our event. During the session, we shared insights from ...

New Insights, Impact, and explore'18

This week at explore '18, we presented our annual Partner Awards to campaigns launched in North America, Latin America, the Caribbean, and South America that demonstrate ground-breaking innovation, originality and success in travel marketing and advertising. The winning campaigns include: North ...

2018 North America and Latin America Partner Awards at the Expedia Group Partner Conference

I believe every brand has a story, and every story has a hero. While there are many ways to bring this story and hero to life, one way we do this is through our Creative Partnerships (CP) team. As part of this team, I love helping our clients create a customized story. In part, that means marrying ...

Interactive Content and Emerging Technologies in Travel Marketing

I’ve been in the travel industry for over twenty years. Prior to joining Expedia Group, I worked for a hotel chain across multiple destinations in Mexico and the Caribbean. Having worked in both online travel and hotels, I’m able to recognize and understand clients’ needs. Throughout my experience, ...

How Advertisers Use Co-Op Campaigns to Produce Results

This post originally appeared in Skift in October, 2018.  Experiential travel isn’t particularly new. There’s been growing demand around culinary travel, cultural exploration, and activity-based travel experiences for a number of years now. But the demand for experiential travel shows no signs of ...

Five Trends That Will Shape Experiential Travel in 2019

On the stage this week at the Phocuswright Conference in Los Angeles, we released new data that illustrates the behaviors, attitudes, and influences of younger travelers around the world, and shines a light on how Generation Z is redefining the rules of engagement for travel marketers. Following in ...

How Younger Generations are Shaping the Future of Travel

Touted as 'Canada’s Downtown', Toronto is a culturally rich city with robust arts, shopping, fashion, sports, and food scenes. It is also the gateway to a plethora of overseas locations and features over 200 connections with Air Canada. With that in mind, Tourism Toronto and Air Canada, together, ...

Tourism Toronto and Air Canada Refresh Stopover Campaign to Inspire Destination Discovery

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