Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Touted as 'Canada’s Downtown', Toronto is a culturally rich city with robust arts, shopping, fashion, sports, and food scenes. It is also the gateway to a plethora of overseas locations and features over 200 connections with Air Canada. With that in mind, Tourism Toronto and Air Canada, together, ...

Tourism Toronto and Air Canada Refresh Stopover Campaign to Inspire Destination Discovery

The start of November sees thousands of travel industry professionals from around the globe make the annual trip to London, to visit the World Travel Market (WTM) exhibition. WTM is one of Europe's biggest travel industry trade shows and always a huge event for us. This year was no exception, with ...

Key Themes from WTM London 2018

Located just a couple of hours south of Shanghai, Hangzhou is the capital of Zhejiang Province and well known within China as a cultural hotspot and vacation destination. Once described by Marco Polo as "the finest and most splendid city in the world," Hangzhou has become increasingly popular with ...

Helping Hangzhou Better Understand European Visitors

In this post, Meghan reflects on her career path which has included both working in the hotel industry and working for Expedia Group. It was originally published by HSMAI in October, 2018.  I went in to a small liberal-arts college in Vermont, about 45 minutes from where I grew up. As I began my ...

How I Got Here

If you were to ask me if I’d rather travel or own a great car, the answer to me is obvious: I’d pick travel every single time. As many millennials are, I’m pretty much married to my digital devices, especially my phone. I crave “unique experiences,” and even use it as my meditation mantra. Alright, ...

Millennial Travel Habits: Beyond Stereotypes

Earlier this week, the Expedia Group Media Solutions team headed to Singapore for two of the biggest events in the Asian travel calendar, WiT Singapore and ITB Asia. Ahead of both events, we had an opportunity to host our first ever Insights Summit in Asia Pacific, with travel industry ...

Talking Travel Marketing at WIT Singapore and ITB Asia

To say data is “sort of my thing,” is an understatement. I read about it. I speak about it on stage. I even dream about it. But lately, as I’ve been reading and thinking about what other folks have to say about data, I’ve noticed that something crucial is usually missing: the people. In this age of ...

Data is Only Half the Battle

Many of you know Expedia Group as a leading travel and technology brand. While certainly true, my tenure here has taught me that the organization is also filled with people who strive to make the world a more equitable place. Reflecting this ethos, our group, alongside the larger Expedia Group, ...

One Day Can Make a Difference: Our Day of Caring

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