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From the City to the Coast, POSADAS Wants Mexico Travelers to See It All

From the clear waters and sandy beaches, to the vibrant cityscapes and lively culture, Mexico has a lot of variety to offer its travelers. POSADAS, Mexico’s largest hotel operator featuring seven distinct brands with locations throughout the country, was looking for a streamlined marketing approach to drive demand for their properties.

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   Ana Paradela, Director Posted on 10/11/17 7:30 AM

 


 

Topics: Hotel, Latin America

A Week in New York City with Two Premier Events: Advertising Week and Skift Global Forum

Two premier events happened last week in New York City, Advertising Week and Skift Global Forum, and we didn’t miss the opportunity to be a participant in both, joining in on discussions and digging into the opportunities and challenges in the digital and travel ecosystem. Advertising Week is a top tier event for advertising industry experts, leaders and visionaries. Skift Global Forum had 30+ CEO’s and top travel industry leaders address an audience of travel minds from around the globe. Our team was fortunate to attend both events, and we walked away from these events with new friends, and new insights, and we wanted to share it all with you.

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   Sarah Korach, Head of Content Marketing & Brand Posted on 10/5/17 12:05 PM

 


 

Topics: Events, Content Marketing

Replay Our Webinar: Turning Insights Into Action - Using Data To Drive Results

In today’s digital age, travel consumers around the globe have a multitude of resources to access travel information and content. They are turning to online to research, consider, compare, and purchase through the click of a button. As a result, these shifting behaviors have provided numerous opportunities as well as challenges for marketers. Marketers now have an unprecedented ability to tap into this digital data through understanding consumer behaviors, and therefore engage target audiences as well as measure results to demonstrate real business impact.  

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   Christine Walker Scarce, Head of Product Marketing Posted on 9/29/17 8:55 AM

 


 

Topics: Best Practices, Audience

American Millennial Travelers are Relaxed, Romantic and Embrace #YOLO

Millennial travelers in the U.S. embrace the ‘you only live once’ (#YOLO) mentality, take risks, and focus on crossing things off their bucket list, while Gen X prefer relaxing trips and visiting family. The findings, from a survey we conducted with Northstar Research Partners, illustrate the distinct shopping habits, influences and motivations of travelers across four generations, including Generation Z, Millennials, Generation X and Baby Boomers. 

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New Research: The Habits and Behaviors of U.S. and Canadian Travelers

Travelers from around the world demonstrate nuances when it comes to how they travel, from shopping for and booking a trip, to their preferences on what types of vacations they prefer. A new study from Expedia Media Solutions looked at key differences in habits and behaviors between American travelers and Canadian travelers.

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   Expedia Media Solutions Posted on 9/21/17 8:28 AM

 


 

Topics: Consumer Research

New Interactive VisitBritain Campaign Entices Spy-Inspired Travel with Kingsman Movie Integration

The highly-anticipated sequel Kingsman: The Golden Circle showcases the exciting, secretive and adventurous side of Britain’s most iconic cities and landscapes. Extending that excitement from the big screen, today we launched a new interactive campaign with VisitBritain as part of our multi-year marketing partnership that leverages the Kingsman film to encourage U.S. travelers to explore and discover Great Britain through the eyes of a spy.

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Using Data Insights and Scale to Maximize Your Campaigns with Targeting

As marketers, we know smart targeting is one the best ways to get our messages in front of the right audience. There are a multitude of online advertising opportunities and it can be challenging to navigate all the different offerings and capabilities to understand what makes sense to reach your campaign goals. Our new targeting guide, Audience Targeting In Travel Advertising, explains Expedia Media Solutions’ targeting opportunities with that in mind. The goal of this guide is to help you understand how to work with us to reach the right audience and optimize your campaign’s effectiveness.

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   Christine Walker Scarce, Head of Product Marketing Posted on 9/7/17 9:59 AM

 


 

Topics: Best Practices, Audience

Data the Secret Sauce Behind Destination Marketing – Then It’s What You Do with It, Just Look at Hawaii And Smile

For Andrew van der Feltz, a 21-year-veteran in destination marketing, his “aha” moment came when he joined Expedia Media Solutions two years ago and he saw the data, as it were.

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   Expedia Media Solutions Posted on 8/24/17 9:03 AM

 


 

Topics: Asia Pacific, research, trends

New Study Reveals Differences in Travel Trends of Chinese, Japanese, and Australians

Travellers in the Asia Pacific region represent a dynamic sector of the travel industry—especially considering all the diversity the region has to offer. Our latest research captures some of these opportunities and sheds light into travel trends within three countries in this complex region: China, Australia, and Japan. Whether you’re an expert or looking to learn more, our study, Travel Habits, Behaviors, and Influencers of Chinese, Japanese, and Australian Travellers, is sure to help you better understand this complex audience.

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   Gianluca Armando, Director, APAC Posted on 8/17/17 1:58 PM

 


 

Topics: Consumer Research, Asia Pacific, trends

Canadian Hotel Scripts Turnaround with Expedia TravelAds

After working with Expedia TravelAds for two years, Brent Hohlweg, director of marketing at Water’s Edge Shoreside Suites in Ucluelet, British Columbia pulled the property’s pay-per-click program at the end of April. The issue? The 50-suite resort located on a remote Pacific Rim island had completely sold out for its summer season and Hohlweg found himself turning potential guests away.

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   Expedia Media Solutions Posted on 8/4/17 10:14 AM

 


 

Topics: Best Practices, Success Stories, Content Marketing

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From the City to the Coast, POSADAS Wants Mexico Travelers to See It All

From the clear waters and sandy beaches, to the vibrant cityscapes and lively culture, Mexico has a lot of variety to offer its travelers. POSADAS, Mexico’s largest hotel operator featuring seven...Read more

A Week in New York City with Two Premier Events: Advertising Week and Skift Global Forum

Two premier events happened last week in New York City, Advertising Week and Skift Global Forum, and we didn’t miss the opportunity to be a participant in both, joining in on discussions and digging...Read more

Replay Our Webinar: Turning Insights Into Action - Using Data To Drive Results

In today’s digital age, travel consumers around the globe have a multitude of resources to access travel information and content. They are turning to online to research, consider, compare, and...Read more

American Millennial Travelers are Relaxed, Romantic and Embrace #YOLO

Millennial travelers in the U.S. embrace the ‘you only live once’ (#YOLO) mentality, take risks, and focus on crossing things off their bucket list, while Gen X prefer relaxing trips and visiting...Read more

New Research: The Habits and Behaviors of U.S. and Canadian Travelers

Travelers from around the world demonstrate nuances when it comes to how they travel, from shopping for and booking a trip, to their preferences on what types of vacations they prefer. A new study...Read more