All Work and No Play… New Study Charts the Rise of the Bleisure Traveler

“Business or pleasure?” It’s a question travelers are frequently asked when sharing travel plans. However, our latest research reveals that the line between the two is becoming increasingly blurred as more and more business travelers extend trips to make the most of their time away from home.

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Tags: Consumer Research

It’s National Travel and Tourism Week: Let’s Look at Travel Then and Now at Expedia Group Media Solutions

National Travel and Tourism Week, now in its 35th year, is the annual salute to travel in America spearheaded by the U.S. Travel Association. This year’s theme, “Travel Then and Now,” celebrates how far the travel industry has come.

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Tags: Destination Marketing

3 Ways to Increase Hotel Revenue with Travelads Sponsored Listings

Posted by Andy Mann, Senior Director, TravelAds on 5/3/18 9:03 AM

Today's travel consumers have access to seemingly unlimited resources when researching hotels for their upcoming trip. There are hundreds of thousands of hotels across the globe for consumers to choose from, meaning you’re probably looking for new ways to stand out in the crowd.

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Tags: Best Practices, Hotel

Our Key Takeaways and Insights for Marketers from the Arabian Travel Market

Earlier this week, the team attended the annual Arabian Travel Market (ATM) event in Dubai, where we met with partners and leading voices from the global travel industry. During ATM, we hosted an Insights Summit for the first time in the Middle East, with marketers from across the region joining us at the Dubai World Trade Centre.

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Tags: Events, EMEA

Award-Winning Grand Costa Maya Campaign Encourages Travelers to Explore the Slice of Paradise

Posted by Ana Paradela, Director on 4/18/18 8:45 AM

In the Mexican Caribbean there are major destinations such as Riviera Maya and Cancun, as well as the hidden Grand Costa Maya, an eco-tourism haven with miles of pristine beaches, fascinating Mayan archaeological zones and other cultural sites to explore. Grand Costa Maya was looking to encourage travelers to adventure and explore outside of these popular tourist hotspots.

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Tags: Destination Marketing, Latin America

Tourism Australia Encourages U.S. Travelers to Discover and Book Their Australian Adventure

Posted by Hari Nair, Global Senior Vice President on 4/11/18 10:25 PM

When booking travel, the heart tends to lead the head. Our readers are likely familiar with our Multi-National Travel Trends study, which shows that activities and experiences are what drives us to make travel decisions, more so than deals and special offers.

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Tags: Destination Marketing, Events, Asia Pacific

Meet the New Expedia Group Media Solutions

You may have seen the recent news that Expedia Inc.’s name and identity is now Expedia Group. While it may only seem like a one-word change, the name better reflects our identity as a leading global technology company, at the center of one of the most socially and economically important industries in the world – travel. At the same time, the changes acknowledge the unique contribution of each individual Expedia Group brand and business to the success of the overall organization.

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Tags: Best Practices

Palace Resorts Uses Eye Tracking in New Marketing Campaign to Make Sure Inspired Travelers Never Lift a Finger

Posted by Ana Paradela, Director on 4/3/18 8:20 AM

Palace Resorts, a luxury all-inclusive resort brand in Mexico and the Caribbean, offers guests a world of luxury and amenities, worry-free, without lifting a finger. This mission is extended to their new digital marketing campaign that launches today, which utilizes eye-tracking functionality that creates personalized recommendations to a consumer without them ever having to lift a finger. 

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Tags: Success Stories, Hotel, Latin America

6 Media Opportunities to Inspire and Engage Travelers with Innovative Digital Storytelling

Every brand has a unique story to tell. It’s getting that story to reach the right audience that is the challenge in today’s ever growing and changing digital consumer world.
 
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Tags: Best Practices

9 Travel Marketing Trends to Watch in 2018

Gone are the days of one-way marketing conversations, when marketers spoke at consumers and consumers didn't speak back. Now, we're engaging in meaningful two-way conversations across multiple platforms and formats. We have well and truly moved from the realms of static billboards and banners. Our audiences expect to be understood and listened to. That means that our marketing must change too.

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Tags: Best Practices

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