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Travelers Experience “One Good Thing After Another” in Canberra

Canberra, Australia’s capital city, is home to Australian Parliament and several major cultural attractions, iconic national treasures, rich history and culture. Canberra is a popular destination for both Australian and international tourists, however traditionally there is a decline in leisure travelers during the summer months (November through February).

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   Gianluca Armando, Director, APAC Posted on 4/20/17 3:01 PM

 


 

Topics: Destination Marketing, Asia Pacific

Travelers Flock to Unlock the Silk Road in a Race to Hangzhou China

What is known as “The Silk Road,” a route that connects China to Europe, is virtually brought to life in our new digital integrated campaign in partnership with the Hangzhou Tourism Commission. The “Silk Road Race, Explore the Living Hangzhou” campaign showcases the vast array of experiences available to travelers in Hangzhou, a city with the perfect combination of history and modernity, nature and culture. From scenic locations like the West Lake to more than 60 cultural relic sites, pagodas and temples, Hangzhou offers plenty for the traveler to see. 

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   Gianluca Armando, Director, APAC Posted on 4/11/17 10:23 AM

 


 

Topics: Destination Marketing, Asia Pacific

More Travelers, More Spending Power: The Growing Chinese Travel Audience

Chinese tourists are increasing not only in number, but in their spending power too. So for travel marketers worldwide, it pays to understand the Chinese travel audience to attract more visitors from this expanding market segment.

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   Gianluca Armando, Director, APAC Posted on 4/4/17 3:48 PM

 


 

Topics: Audience, Asia Pacific

From Adventurers to Relaxation Seekers, Travelers Build their Ideal Vacations to Cancun

With its sandy beaches and turquoise waters, Cancun has long been a dream destination for the sun chaser, and often the spring breaker. To show that the destination has so much more to offer for travelers of all types, the Cancun Convention & Visitors Bureau (CVB), the destination marketing organization (DMO) for Cancun, partnered with Expedia Media Solutions to launch an integrated and multi-channel campaign. “Discover Cancun” showcases the cultural, archaeologic and adventurous experiences available to travelers.

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   Ana Paradela, Director Posted on 3/30/17 9:15 AM

 


 

Topics: Best Practices, Success Stories, Destination Marketing

How Destination Marketing Organizations Can Prepare for Crisis

While it’s impossible to predict where and when a natural disaster, virus outbreak or terrorist attack will happen, it’s not impossible to have a strategic plan in place that will empower destination marketing organizations (DMO) to mitigate the impact to local tourism during and after a crisis. Here are a few things to keep in mind.

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2017 EMEA Partner Campaign Awards Announced at ITB

This week at ITB in Berlin, we had the pleasure of presenting our annual partner awards to campaigns launched in EMEA that demonstrate innovation, creativity and achievement in travel marketing. The partner awards recognize campaigns that leverage media solutions across travel marketing categories, and include the following recipients this year.

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Three Key Insights into the Bleisure Traveler

As someone in the travel industry, travel is both a matter of business and an area of personal interest. For more and more professionals, regardless of what industry they work in, the same holds true.

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New Interactive Video Player Uses New Technology to Showcase Humorous Best of Britain and Inspire Travellers

Last fall, VisitBritain showcased the amazing moments that could only be experienced in Great Britain through a full-funnel marketing campaign that included the “365 Days of #OMGB” content platform. Now, as a part of our multi-year partnership, we’re unveiling the next iteration: an innovative, new video player which is the first ever to utilize a smartphone’s gyroscope and compass as a way for users to navigate and engage with inspiring destination content.  

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Are you Prioritizing Distribution and Measurement in your Content Marketing Strategy?

Creating relevant and valuable digital content for travelers that is essential to marketing success. We previously shared three powerful ways to captivate travelers through storytelling. But once that stellar content is created, then what?

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Three Ways to Leverage Expedia’s Exclusive First Party Data to Reach Shoppers Across the Web

It is important to influence and keep your brand top of mind when reaching consumers as they browse the web – which can be challenging, considering how much content people are consuming online these days. For instance, our recent study on the Traveler’s Path to Purchase with comScore indicates that American, British and Canadian travelers make more than 120 to 160 visits to travel sites prior to booking a trip. Add on top of that all the other types of websites consumers are visiting. For example, the average American visits 140 travel sites and 290 total sites, so that includes another 150 visits to non-travel sites. This showcases the huge opportunity for brands to continue engage with travel shoppers throughout the consumer journey, reaching them wherever they are online.

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   Christine Walker Scarce, Head of Product Marketing Posted on 2/15/17 11:10 AM

 


 

Topics: Audience, Consumer Research

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Travelers Experience “One Good Thing After Another” in Canberra

Canberra, Australia’s capital city, is home to Australian Parliament and several major cultural attractions, iconic national treasures, rich history and culture. Canberra is a popular destination for...Read more

Travelers Flock to Unlock the Silk Road in a Race to Hangzhou China

What is known as “The Silk Road,” a route that connects China to Europe, is virtually brought to life in our new digital integrated campaign in partnership with the Hangzhou Tourism Commission. The...Read more

More Travelers, More Spending Power: The Growing Chinese Travel Audience

Chinese tourists are increasing not only in number, but in their spending power too. So for travel marketers worldwide, it pays to understand the Chinese travel audience to attract more visitors from...Read more

From Adventurers to Relaxation Seekers, Travelers Build their Ideal Vacations to Cancun

With its sandy beaches and turquoise waters, Cancun has long been a dream destination for the sun chaser, and often the spring breaker. To show that the destination has so much more to offer for...Read more

How Destination Marketing Organizations Can Prepare for Crisis

While it’s impossible to predict where and when a natural disaster, virus outbreak or terrorist attack will happen, it’s not impossible to have a strategic plan in place that will empower destination...Read more