With the Louvre, Cannes, and Bordeaux all within a relatively short distance, who could blame French travelers for never leaving their country. As it turns out, however, the French have so much vacation time (40 days a year on average according to our research), that they have time to explore their beautiful country and the rest of the world. With so many vacation days, we decided to compile some insights from our recent study on that shed light on how they use their vacation time to help you reach and influence French travelers.
Did you know that 62 percent of Millennials look for travel inspiration online? Or what about the fact that Boomers rank activities they will be doing as their highest travel consideration? These are just two insights from our new eBook . In this eBook, you’ll find relevant insights and tactics to help you connect more deeply with these two generations. Below are just some of the examples of what you’ll find.
The common misconceptions that Texas is all about cowboys and country music are challenged in a new integrated digital campaign from Travel Texas and Expedia Group Media Solutions, in collaboration with Proof Advertising. “Discover More Texas” encourages U.S. travelers to take a virtual road trip across Texas to uncover and experience the unexpected side of Texas’ cuisine, landscape, culture and city experiences.
Last week we attended Phocuswright Europe in Amsterdam, a yearly gathering of decision makers from across the travel, tourism and hospitality sectors. This year more than 40 speakers from Europe’s leading travel and tech companies presented insights to a crowd of over 600 attendees across the two-day conference.
“Business or pleasure?” It’s a question travelers are frequently asked when sharing travel plans. However, our latest research reveals that the line between the two is becoming increasingly blurred as more and more business travelers extend trips to make the most of their time away from home.
Tags: Consumer Research
National Travel and Tourism Week, now in its 35th year, is the annual salute to travel in America spearheaded by the U.S. Travel Association. This year’s theme, “Travel Then and Now,” celebrates how far the travel industry has come.
Tags: Destination Marketing
Today's travel consumers have access to seemingly unlimited resources when researching hotels for their upcoming trip. There are hundreds of thousands of hotels across the globe for consumers to choose from, meaning you’re probably looking for new ways to stand out in the crowd.
Earlier this week, the team attended the annual Arabian Travel Market (ATM) event in Dubai, where we met with partners and leading voices from the global travel industry. During ATM, we hosted an Insights Summit for the first time in the Middle East, with marketers from across the region joining us at the Dubai World Trade Centre.
In the Mexican Caribbean there are major destinations such as Riviera Maya and Cancun, as well as the hidden Grand Costa Maya, an eco-tourism haven with miles of pristine beaches, fascinating Mayan archaeological zones and other cultural sites to explore. Grand Costa Maya was looking to encourage travelers to adventure and explore outside of these popular tourist hotspots.
When booking travel, the heart tends to lead the head. Our readers are likely familiar with our Multi-National Travel Trends study, which shows that activities and experiences are what drives us to make travel decisions, more so than deals and special offers.