Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
Subscribe to the Blog

TravelAds, our flexible, pay-per-click advertising solution, is being used by hotels around the world, both independents and brands, to drive room nights. Some hotels use TravelAds as a quick twitch solution to fill rooms in impending low periods, while others make plans to use TravelAds throughout ...

TravelAds with Expedia Group: Testing ‘Always On’

For the third year in a row, we hosted our Insights Summit at Destinations International’s Annual Convention where we connected with destination marketers, heard about new trends in the destination marketing world, and shared our latest insights and best practices. We also presented our latest ...

Our Takeaways from Destinations International’s Annual Convention 2019

From quaint, boutique hotels to sleek high rises, today’s traveler has no shortage of lodging options. Global hotel inventory has boomed in the last decade, growing 18 percent from 2008 to 2018. While capturing the attention of travelers in a saturated market is increasingly challenging, successful ...

Maximizing your TravelAds Outcomes with Planning

How Personalization is Changing the Rules of Engagement Every brand has a story. Breaking through with that story in today’s content-heavy world and creating meaningful experiences with consumers may seem impossible, but with data, it’s a challenge that marketers can face head-on. Data has become ...

The Intersection of Data & Creativity

We’ve been bombarded with media takes and analysis covering the Millennial generation for what feels like forever. Members of Generation Z, or those “loosely” born between 1995 and 2010, according to McKinsey, are now starting to make their mark on societal shifts as well. But what comes next? ...

4 Key Takeaways: How Families Plan and Book Travel

Where travelers go and where they stay once they get to their chosen destination are two factors that undeniably shape the in-trip experience. But, as we learned from our Travel Trends research, travelers rank activities first among the most important considerations when booking a trip. And, as ...

Activities Are the Heart of Travel

Hotel Marketing is complex. That’s because hoteliers have a million things to consider: who do you advertise with? What kinds of marketing products do you choose? And how do you know your chosen strategy will drive revenue? Your answers to these questions have changed in the past five years, or ...

Three Pillars of Successful Hotel Marketing Campaigns

It's the age of the bleisure traveler: professionals looking to extend their business trips for leisure. Satellite offices, remote working, and the rise of mobile have all led to an increasingly global workforce, and in turn, an increased propensity for travelers to take quick, frequent trips that ...

Bleisure like a Boss: Business + Leisure Habits of our Globetrotting Leaders

subscription-icon

Want Updates?