Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Where travelers go and where they stay once they get to their chosen destination are two factors that undeniably shape the in-trip experience. But, as we learned from our Travel Trends research, travelers rank activities first among the most important considerations when booking a trip. And, as ...

Activities Are the Heart of Travel

Hotel Marketing is complex. That’s because hoteliers have a million things to consider: who do you advertise with? What kinds of marketing products do you choose? And how do you know your chosen strategy will drive revenue? Your answers to these questions have changed in the past five years, or ...

Three Pillars of Successful Hotel Marketing Campaigns

It's the age of the bleisure traveler: professionals looking to extend their business trips for leisure. Satellite offices, remote working, and the rise of mobile have all led to an increasingly global workforce, and in turn, an increased propensity for travelers to take quick, frequent trips that ...

Bleisure like a Boss: Business + Leisure Habits of our Globetrotting Leaders

Effective marketers continually ask, “What impact is this having?” Weighing and comparing potential advertising strategies – and their outcomes – is vital to lasting success. Yet, historically, even seasoned experts were left questioning which advertising dollars truly had the most impact. ...

The Art of the Possible: Incrementality Reporting for DMOs

As awareness around the economic, environmental, and social impact of overtourism increases, we’re exploring the significance of sustainable tourism in a blog series. This post examines how travel marketers can harness the power of culinary tourism to help increase visitors to their region and ...

Food Tourism as Sustainable Tourism: 3 Advertising Success Stories

Primus Hotel Sydney and Sydney Hotel CBD are both independent hotels that are centrally located in Sydney, Australia. Like all hotels around the world, they both have busy seasons and off-peak periods. But they attract different types of travelers and their marketing goals and booking goals ...

TravelAds Case Study: Two Hotels Drive Business Results Using TravelAds

Every year we celebrate the very best creativity and achievement in travel marketing with our Expedia Group Media Solutions Partner Awards. We are pleased to share the 2019 winners from our EMEA region, which push the boundaries of travel marketing with creativity, sophistication, targeting and ...

Innovation In Travel Advertising: Announcing The 2019 EMEA Partner Award Winners

Over the past decade, Millennials have changed the way the industry thinks about travel. They crave flexibility and variety, seek value for money, and feel less brand loyalty than previous generations. They also travel – a lot. We studied them and adapted to their needs, but can’t stop there, as ...

Connecting with Gen Alpha and Family: Insights for Travel Marketers

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