Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Did you know: In the United States, 768 million vacation days went unused in 2018, and over half of Americans left vacation time on the table? However, planners are more likely than non-planners to use their time off to travel (39 percent vs 20 percent). Enter National Plan for Vacation Day: In an ...

Recipe for a Great Family Vacation

A family-owned Spanish multinational company with more than 60 years of history, Iberostar Group offers exceptional experiences for guests while also aspiring to be an international benchmark for sustainable tourism. The group operates more than 120 four and five star hotels across 19 countries ...

Iberostar Knows Their Marketing Is Working Thanks to Incrementality

Americans may work hard, but many don't play hard. According to USTravel.org, 55 percent of Americans left vacation time on the table in 2018. However, planners are more likely than non-planners to use their time off to travel (39 percent VS 20 percent). Enter National Plan for Vacation Day: In an ...

Planning Family Travel: Employee Spotlight

Creating a successful marketing campaign is only expected to get more complex in 2020 as media consumption for travelers of all ages becomes increasingly fragmented. At the same time, consumers are becoming more skeptical about data and privacy concerns and are seeking out more authentic messaging ...

How to Connect Authentically with all Generations—from Millennials to Boomers

Here at Media Solutions, our goal is to help brands connect with travel shoppers. We do this by helping you deliver your unique messages to highly targeted audiences around the globe using a wide variety of digital marketing solutions. It is also our goal to help you understand the travel marketing ...

Nine Most-Read Blog Posts of 2019

Last month, I attended the Phocuswright Conference in Florida. This year’s theme, Are We There Yet?, was particularly relevant to our own work and ambitions here at Media Solutions. The conference explored the continuing innovation in the travel industry, but also asked, “As we move toward 2020, ...

The Future of Travel: Takeaways from The Phocuswright Conference 2019

2019 was a year of extraordinary change and transformation; one of the things we have seen reinforced time and time again is that we are stronger together. We have launched more campaigns, presented our thought leadership from more stages and helped more advertisers connect with more travel ...

Welcoming 2020: a Year of Teamwork and Collaboration

I believe every brand has a story, and every story has a hero. While there are many ways to bring this story and hero to life, one way we do this is through our Creative Partnerships (CP) team. As part of this team, I help our travel advertisers create customized and engaging stories. In part, that ...

Interactive Content and Emerging Technologies in Travel Marketing

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