Latin America Hotel Campaign of the Year: Iberostar
Iberostar worked with Expedia Media Solutions to develop a multi-faceted campaign, which included display ads, TravelAds, social promotions, takeovers, merchandise emails and high performing display units, as well as joint marketing campaigns. To-date, the campaign has produced a ROAS of 30:1, and generated over 65,000 room nights at Iberostar properties.
Latin America Destination Campaign of the Year: Jamaica Tourism Board
The Jamaica Tourism Board has been a longstanding Expedia Media Solutions marketing partner, but in 2017 they opted to enact a multi-pronged strategy that would competitively position Jamaica against other popular beach destinations. The team worked together to develop two joint marketing campaigns, which involved a variety of local hotels, including all-inclusive resorts, to drive demand for Jamaica. In addition, the team produced a display campaign to highlight the island destination and all that it has to offer, including its stunning properties, across Expedia, Travelocity, Orbitz, Hotwire and CheapTickets. The incremental campaign that ran in June generated 3,500 rooms nights to the destination within a less than three-week period, and to-date, the campaigns have generated a combined ROAS of 126:1.
Latin America TravelAds Campaign of the Year: Barceló Hotel Group
Barceló Hotel Group, in conjunction with Expedia Media Solutions, launched a TravelAds campaign to generate awareness for its four distinct brands: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels. With TravelAds, Barceló Hotel Group maintained a consistent presence on Expedia’s website throughout the year, and utilized strategic placements to promote a successful rebrand and sale strategies. The TravelAds campaign has performed extremely well for its urban hotels and all-inclusive resorts, resulting in 51:1 ROAS to date.
Central/South America Campaign of the Year: INPROTUR Instituto Nacional de Promoción Turística
The Ministry of Tourism of Argentina, through the National Institute of Tourism Promotion (INPROTUR) launched a government initiative to bring more visitors from the United States to Argentina. Argentina competes directly with some of the most important destinations in Latin America, so to increase American tourism, INPROTUR looked to Expedia Media Solutions to help position their brands in the channels that are most relevant to their target audiences and gain a competitive advantage. The campaign ran from mid-January through June, and included display advertisements on Expedia, Hotels.com, Orbitz and Travelocity in the U.S., and was supported by email and social ads. The campaign resulted in an impressive 53.3:1 ROAS.
Caribbean Campaign of the Year: Curacao Tourist Board
With the goal of increasing tourism from the U.S., the Curacao Tourist Board worked with Expedia Media Solutions to develop a creative display media campaign. The team launched #RightNowInCuracao, which ran from April to August, and included merchandise emails, social media campaigns, takeovers, display banners and PassportAds. The media campaign was a great success and resulted in a more than 14:1 ROAS.
North America Most Innovative Campaign of the Year: Visit San Antonio
Visit San Antonio, in partnership with Proof Advertising, teamed up with Expedia Media Solutions to develop the first domestic tourism campaign featuring 360-degree video content within Interactive Advertising Bureau compliant banner ad units. "My Day in San Antonio" is an innovative and engaging campaign that brings to life various locations throughout San Antonio with 360-degree ad content, and allows users to explore these locations and create their perfect day via hotspot selections as they engage with the banner. User engagement was incredibly high for this campaign, with the average interaction rate across all platforms remaining consistent at over seven percent, which is nearly five times the average ad interaction rate of 1.5 percent.
North America Airline Campaign of the Year: Hawaiian Airlines
Hawaiian Airlines continues to bring more travelers to and within the Hawaiian Islands, than any other brand. However, increased visitor growth to the island destination has spurred its competition to increase airlift, prompting other popular airline brands to announce new routes to Hawaii. With the goal of continuing its success, Hawaiian Airlines turned to Expedia Media Solutions to develop an integrated campaign that would reach travelers at all stages of the purchase funnel, from inspiration to booking. To reach audiences and drive demand, the team developed a variety of campaign tactics, which are running through the end of 2017, including route targeting, onsite banner ads, audience extension, social media, email, and a co-op campaign. The campaign has produced a ROAS of 72:1 to date.
We work with amazing partners in the travel and non-travel space and look forward to continuing to work with innovative digital marketers to engage travelers across our platform. You can view all of our global winners from 2017