Congratulations to our 2019 APAC Partner Award Winners

Andrew van der Feltz, Senior Director, Business Development, Expedia Group Media Solutions
November 15, 2019
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Every year we celebrate the very best creativity and achievement in travel marketing from around the globe with our Expedia Group Media Solutions Partner Awards. We are delighted to share the 2019 winners from our APAC region, which demonstrated travel marketing campaign excellence, sophistication and insights-led strategies. This year we recognize the following successes.

APAC Destination Campaign: Tourism New Zealand

This spring campaign with Tourism New Zealand was highly strategic, aimed at raising awareness of five different South Island touring routes and driving sales for each of them. Expedia Group Media Solutions’ creative team developed innovative banner designs that linked to the respective touring route pages, each including a route map, inspiring destination content and deals to the route in question. The addition of a Facebook carousel post allowed all five routes to be promoted together and enabled visitors to directly access the pages. The collaboration resulted in overall ROAS of nearly 17:1, featured hotel room night growth of 31%, featured activities ticket growth of 35% and created a strong reach with seven million impressions during the campaign.

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ANZ Campaign: Tourism Western Australia

Expedia Group Media Solutions’ campaign with Tourism Western Australia was designed to promote Perth to Singaporean travelers. The campaign, jointly supported by Expedia Group and Tourism Western Australia, involved a co-branded TV activation, designed to highlight all the exciting things on offer in Perth and drive booking demand though Expedia.com.sg. To complement the advertisement, Expedia Group Media Solutions implemented a comprehensive digital conversion strategy, utilizing a wide range of digital display advertising, along with audience extension, email and social marketing tools.

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APAC Airline Campaign: Singapore Airlines

Singapore Airlines worked with Expedia Group Media Solutions to maximize their exposure and reach millions of potential customers through this inventive campaign. Focused on the Japanese market, the campaign was run in collaboration with the Singapore Tourism Board and utilized a Trip Discovery tool to showcase all that Singapore has to offer visitors. The campaign saw impressive ROAS and generated over six million impressions.

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APAC TravelAds Campaign: Sotetsu Hotels, The Splaisir

This Expedia Group Media Solutions campaign was initially designed to help Sotetsu Hotels increase visibility for a new hotel offering, following an acquisition and rebrand of the property. After the delivery of a successful campaign with the Dongdaemun based property in August 2018, Sotetsu Hotels decided to run campaigns for another property in Myeong Dong, Seoul in November that year. The two campaigns delivered over 2,000 incremental room nights and year-on-year production was around 30% for the Dongdaemun property and 100% for the Myeong Dong property.

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We have had a great time working on these campaigns with our partners in Asia Pacific and are thrilled to celebrate their success with these well-deserved awards. We work with a wide range of brands across the region, spanning travel and non-travel sectors and look forward to collaborating with them on many innovative campaigns in the coming year and beyond.

To find out more about how we work with partners in Asia Pacific and around the globe, check out our success stories.

Picture of Andrew van der Feltz, Senior Director, Business Development, Expedia Group Media Solutions
Andrew van der Feltz
Senior Director, Business Development, Expedia Group Media Solutions
Andrew van der Feltz is a senior director of business development for the Europe, Middle East, Africa and Asia Pacific regions at Expedia Group Media Solutions. His team works closely with agencies, destination marketing organizations, hotel and airline partners on advertising opportunities and campaigns across the portfolio of Expedia Group brands. Prior to joining Expedia, Andy was the director of business development and operations at the Netherlands Board of Tourism & Conventions (NBTC) since April 2011. Prior to this, he also worked at NBTC in the London office as country manager for the UK and Ireland. He started his career at NBTC as marketing manager, after his role as an international marketing manager at VisitScotland. Andy studied Marketing and French in Scotland, continued his postdoc education at the Institute of Marketing in Edinburgh, and attended the Executive Educational Programme in General Management at the London Business School.
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