APAC Airline Campaign: Singapore Airlines
Singapore Airlines worked with Expedia Group Media Solutions to maximize their exposure and reach millions of potential customers through this inventive campaign. Focused on the Japanese market, the campaign was run in collaboration with the Singapore Tourism Board and utilized a Trip Discovery tool to showcase all that Singapore has to offer visitors. The campaign saw impressive ROAS and generated over six million impressions.
APAC TravelAds Campaign: Sotetsu Hotels, The Splaisir
This Expedia Group Media Solutions campaign was initially designed to help Sotetsu Hotels increase visibility for a new hotel offering, following an acquisition and rebrand of the property. After the delivery of a successful campaign with the Dongdaemun based property in August 2018, Sotetsu Hotels decided to run campaigns for another property in Myeong Dong, Seoul in November that year. The two campaigns delivered over 2,000 incremental room nights and year-on-year production was around 30% for the Dongdaemun property and 100% for the Myeong Dong property.
We have had a great time working on these campaigns with our partners in Asia Pacific and are thrilled to celebrate their success with these well-deserved awards. We work with a wide range of brands across the region, spanning travel and non-travel sectors and look forward to collaborating with them on many innovative campaigns in the coming year and beyond.
To find out more about how we work with partners in Asia Pacific and around the globe, check out our .