APAC Airline Campaign: Singapore Airlines
Singapore Airlines worked with Expedia Group Media Solutions to maximize their exposure and reach millions of potential customers through this inventive campaign. Focused on the Japanese market, the campaign was run in collaboration with the Singapore Tourism Board and utilized a Trip Discovery tool to showcase all that Singapore has to offer visitors. The campaign saw impressive ROAS and generated over six million impressions.
APAC TravelAds Campaign: Sotetsu Hotels, The Splaisir
This Expedia Group Media Solutions campaign was initially designed to help Sotetsu Hotels increase visibility for a new hotel offering, following an acquisition and rebrand of the property. After the delivery of a successful campaign with the Dongdaemun based property in August 2018, Sotetsu Hotels decided to run campaigns for another property in Myeong Dong, Seoul in November that year. The two campaigns delivered over 2,000 incremental room nights and year-on-year production was around 30% for the Dongdaemun property and 100% for the Myeong Dong property.
APAC Most Innovative Campaign: Korea Tourism Organization
This Creative Partnership with Korea Tourism Organization showed prospective travelers the best ways to experience the wonders of Korea. The beautifully designed online concierge service allowed visitors explore and plan their perfect trip though a series of interactive steps. Aside from learning about all Korea has to offer, visitors to the bespoke microsite were also served tailored itineraries, which could be booked through their local Expedia website. A range of display advertising products were used to drive consideration and bookings, while smart targeting promoted the concierge to travelers searching for Korea and competing East Asian markets. The tool also provided the ability to track interaction and bookings made. The campaign was a great success, showing ROAS of 21:1 and an almost 20% increase in passenger demand during the campaign period.
We have had a great time working on these campaigns with our partners in Asia Pacific and are thrilled to celebrate their success with these well-deserved awards. We work with a wide range of brands across the region, spanning travel and non-travel sectors and look forward to collaborating with them on many innovative campaigns in the coming year and beyond.