Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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From quaint, boutique hotels to sleek high rises, today’s traveler has no shortage of lodging options. Global hotel inventory has boomed in the last decade, growing 18 percent from 2008 to 2018. While capturing the attention of travelers in a saturated market is increasingly challenging, successful ...

Maximizing your TravelAds Outcomes with Planning

How Personalization is Changing the Rules of Engagement Every brand has a story. Breaking through with that story in today’s content-heavy world and creating meaningful experiences with consumers may seem impossible, but with data, it’s a challenge that marketers can face head-on. Data has become ...

The Intersection of Data & Creativity

Are you headed to Destinations International's 2019 Annual Conference later this month? If so, please join us for our Insights Summit on July 23 where we'll be taking an in depth look at our new Generation Alpha and Family Travel research. RSVP here. This article originally appeared in Skift. We’ve ...

4 Key Takeaways: How Families Plan and Book Travel

Where travelers go and where they stay once they get to their chosen destination are two factors that undeniably shape the in-trip experience. But, as we learned from our Travel Trends research, travelers rank activities first among the most important considerations when booking a trip. And, as ...

Activities Are the Heart of Travel

Hotel Marketing is complex. That’s because hoteliers have a million things to consider: who do you advertise with? What kinds of marketing products do you choose? And how do you know your chosen strategy will drive revenue? Your answers to these questions have changed in the past five years, or ...

Three Pillars of Successful Hotel Marketing Campaigns

It's the age of the bleisure traveler: professionals looking to extend their business trips for leisure. Satellite offices, remote working, and the rise of mobile have all led to an increasingly global workforce, and in turn, an increased propensity for travelers to take quick, frequent trips that ...

Bleisure like a Boss: Business + Leisure Habits of our Globetrotting Leaders

Effective marketers continually ask, “What impact is this having?” Weighing and comparing potential advertising strategies – and their outcomes – is vital to lasting success. Yet, historically, even seasoned experts were left questioning which advertising dollars truly had the most impact. ...

The Art of the Possible: Incrementality Reporting for DMOs

As awareness around the economic, environmental, and social impact of overtourism increases, we’re exploring the significance of sustainable tourism in a blog series. This post examines how travel marketers can harness the power of culinary tourism to help increase visitors to their region and ...

Food Tourism as Sustainable Tourism: 3 Advertising Success Stories

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