Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Catching the attention of travel shoppers can be a challenge in today's increasingly saturated market. Whether it’s a prime location, stellar deal, or striking ambiance, you want your hotel's unique appeal to stand out against the competition. TravelAds is an easy-to-use yet sophisticated sponsored ...

Getting Started with Sponsored Listings for Hotels

Planning family travel isn’t just for grown-ups. In fact, the entire family plays a role in family travel decisions, including the youngest members of the household: Generation Alpha.  Our brand new research study, Gen Alpha & Family Travel Trends, uncovers how the world’s youngest generation is ...

New Research: How Generation Alpha Influence Family Trip Decisions

The number of airports across the country is increasing by leaps and bounds. According to the United States Department of Transportation, the total number of public and private airports in the US grew by 29% between 1980 and 2017.  Thanks in part to increased marketing efforts – and selling points ...

Elevate Your Aviation Marketing: Soaring Above the Competition

This post with Monya Mandich was originally published by PhocusWire.  The Millennials are multiplying! There are more than 22 million Millennial parents living in the United States, for example, with about 9,000 Generation Alpha babies born to them each day. That’s right, Generation Alpha. ...

Millennials: Have Kids, Will Travel

The U.S. Travel Association, alongside all of us who work in the travel industry, are celebrating the 36th annual National Travel and Tourism Week. This year’s theme, “Travel Matters,” encourages us to examine how travel contributes to our economy, our communities, our jobs, our personal health, ...

Why Travel Matters: National Travel and Tourism Week

Business at the ice cream shop across the street has been a bit slow lately. A snowy winter followed by a cold and rainy spring is not great for business. But soon enough they will have a line out the door. You can’t scoop ice cream fast enough when the sun is shining. Any hotel manager can relate: ...

How the Keio Plaza Hotel Used CPC Marketing to Achieve Their Goals

Perhaps you’ve been asked to increase room nights and increase awareness. Also, you’ve been tasked with figuring out which campaigns in your marketing plan work (ie, drive revenue) and which ones don’t. And you’ve been asked to do all of this with a limited budget. What if you could stay within ...

How To Run A High Impact Campaign On A Limited Marketing Budget

It’s no surprise that travel has become more mobile-friendly, from being able to book air and hotel accommodations on the go, to checking in for a flight with a few taps and swipes on a smartphone – and Latin American travelers of all ages are taking advantage of having travel resources and ...

Have Phone, Will Travel: A Look at How Latin American Travelers Use Their Mobile Device During the Travel Shopping Journey

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