Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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When considering whether or not they should spend their time, energy, and marketing budget promoting a route, an airline will look at dependencies like demand forecasting as well as connectivity at their hubs. They might also look at whether their competition is already offering that route. Once ...

Airline Marketing Case Study: Hawaiian Airlines Drives Passenger Demand

In today’s digital era, firms across the globe are relying on online platforms to attract, retain, and engage with customers. But how do organizations display their brand, products, or services to consumers to improve their business? Digital marketing emerges as a definite answer. However, a ...

Technology: The Key to Improving Travelling Experience

TravelAds, our flexible, pay-per-click advertising solution, is being used by hotels around the world, both independents and brands, to drive room nights. Some hotels use TravelAds as a quick twitch solution to fill rooms in impending low periods, while others make plans to use TravelAds throughout ...

TravelAds with Expedia Group: Testing ‘Always On’

For the third year in a row, we hosted our Insights Summit at Destinations International’s Annual Convention where we connected with destination marketers, heard about new trends in the destination marketing world, and shared our latest insights and best practices. We also presented our latest ...

Our Takeaways from Destinations International’s Annual Convention 2019

From quaint, boutique hotels to sleek high rises, today’s traveler has no shortage of lodging options. Global hotel inventory has boomed in the last decade, growing 18 percent from 2008 to 2018. While capturing the attention of travelers in a saturated market is increasingly challenging, successful ...

Maximizing your TravelAds Outcomes with Planning

How Personalization is Changing the Rules of Engagement Every brand has a story. Breaking through with that story in today’s content-heavy world and creating meaningful experiences with consumers may seem impossible, but with data, it’s a challenge that marketers can face head-on. Data has become ...

The Intersection of Data & Creativity

We’ve been bombarded with media takes and analysis covering the Millennial generation for what feels like forever. Members of Generation Z, or those “loosely” born between 1995 and 2010, according to McKinsey, are now starting to make their mark on societal shifts as well. But what comes next? ...

4 Key Takeaways: How Families Plan and Book Travel

Where travelers go and where they stay once they get to their chosen destination are two factors that undeniably shape the in-trip experience. But, as we learned from our Travel Trends research, travelers rank activities first among the most important considerations when booking a trip. And, as ...

Activities Are the Heart of Travel

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