Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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While these are tough times for many around the world, for individuals as well as businesses and industries, one thing that always inspires me is how people come together in times of need. I find that especially true in the travel industry. We all know the well-known quote: to travel is to live. ...

Navigating Travel Advertising During a Crisis

Today's travel consumers have access to seemingly unlimited resources in their path to choosing hotels. They draw inspiration from social media, from ads, from word of mouth, from search, and from online travel agencies - to name only a few. Once they have decided where they are headed, they are ...

3 Ways to Increase Hotel Revenue with TravelAds Sponsored Listings

The following interview with Expedia Group Media Solutions’ Global Vice President of Marketing, Monya Mandich, originally appeared in the Kentucky Travel Industry Association's (KTIA) Journal of Travel & Tourism in December 2019. Below is a condensed version.  Can you explain how Expedia Group ...

Take it From Our Marketing Pro: Trends and Insights from Monya Mandich

The following post, by Jennifer Andre, Senior Director of Business Development for North America and Latin America at Expedia Group Media Solutions, originally appeared on Hospitalitynet in February 2020. Increasing customer engagement, acquisition, and sales leads. Shifting consumer landscape. ...

Hotel Marketing: Tackling Challenges, Crushing Goals in 2020

Here at Expedia Group, we celebrate and champion inclusion and diversity. One of our key priorities is creating a sense of belonging for our employees, customers, partners, and communities. To foster this core value for employees, we are committed to continuing to create an inclusive environment ...

Inclusion and Diversity in Travel

Last week, hundreds gathered at New York City’s Marriott Marquis for the HSMAI Marketing Strategy Conference. Held on January 22, the annual event provided a platform for senior leaders in the hotel marketing world to learn and connect on the latest ways to engage today’s travelers.  Derek Price, ...

Highlights from the HSMAI Marketing Strategy Conference in NYC

Business at the ice cream shop across the street has been a bit slow lately. A snowy winter followed by a cold and rainy spring is not great for business. But soon enough they will have a line out the door. You can’t scoop ice cream fast enough when the sun is shining. Any hotel manager can relate: ...

How the Keio Plaza Hotel Used CPC Marketing to Achieve Their Goals

Catching the attention of travel shoppers can be a challenge in today's increasingly saturated market. Whether it’s a prime location, stellar deal, or striking ambiance, you want your hotel's unique appeal to stand out against the competition. TravelAds is an easy-to-use yet sophisticated sponsored ...

Getting Started with Sponsored Listings for Hotels

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