Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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As awareness around the economic, environmental, and social impact of overtourism increases, we’re exploring the significance of sustainable tourism in a blog series. This post examines how travel marketers can harness the power of culinary tourism to help increase visitors to their region and ...

Food Tourism as Sustainable Tourism: 3 Advertising Success Stories

Primus Hotel Sydney and Sydney Hotel CBD are both independent hotels that are centrally located in Sydney, Australia. Like all hotels around the world, they both have busy seasons and off-peak periods. But they attract different types of travelers and their marketing goals and booking goals ...

TravelAds Case Study: Two Hotels Drive Business Results Using TravelAds

Every year we celebrate the very best creativity and achievement in travel marketing with our Expedia Group Media Solutions Partner Awards. We are pleased to share the 2019 winners from our EMEA region, which push the boundaries of travel marketing with creativity, sophistication, targeting and ...

Innovation In Travel Advertising: Announcing The 2019 EMEA Partner Award Winners

Over the past decade, Millennials have changed the way the industry thinks about travel. They crave flexibility and variety, seek value for money, and feel less brand loyalty than previous generations. They also travel – a lot. We studied them and adapted to their needs, but can’t stop there, as ...

Connecting with Gen Alpha and Family: Insights for Travel Marketers

Recently the team took our yearly trip to Amsterdam to attend Phocuswright Europe, a yearly gathering of decision makers from across the travel, tourism and hospitality sectors. This year a stellar lineup of leading travel and technology speakers from across the globe shared insights to a crowd of ...

What we learned at Phocuswright Europe 2019

Would you take the train a few cities away to fly out of an airport with better fares and services? For today’s jet-setter, the answer is increasingly, “yes.”   It’s the age of the swing traveler – people who choose to fly through airports outside their towns or cities. Whether it’s a more ...

The Swing Traveler: Who They Are and How They Impact Airports

Catching the attention of travel shoppers can be a challenge in today's increasingly saturated market. Whether it’s a prime location, stellar deal, or striking ambiance, you want your hotel's unique appeal to stand out against the competition. TravelAds is an easy-to-use yet sophisticated sponsored ...

Getting Started with Sponsored Listings for Hotels

Planning family travel isn’t just for grown-ups. In fact, the entire family plays a role in family travel decisions, including the youngest members of the household: Generation Alpha.  Our brand new research study, Gen Alpha & Family Travel Trends, uncovers how the world’s youngest generation is ...

New Research: How Generation Alpha Influence Family Trip Decisions

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