Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Bleisure isn’t such a foreign term anymore. If not the word, the concept, has become mainstream, and professionals of all demographics are combining business and leisure travel at a steadily growing rate. This growth presents an opportunity for tourism boards to woo business travelers to their ...

Rethinking Bleisure for Tourism boards

London is home to six international airports, offering travelers an incredible level of choice and making it one of Europe’s most competitive markets for air travel. Nestled in the heart of London’s Docklands, London City Airport has long been the go-to option for savvy short-haul travelers, adored ...

Driving Demand for Key Routes with London City Airport

Each year, from October 31 to November 2, the people of Mexico honor their family members who have passed away through elaborate cultural traditions and festivities. Día de los Muertos, or “Day of the Dead,” is a two-day holiday that celebrates the departed by symbolically reuniting the living and ...

Day of the Dead: Group Campaign Celebrates Mexico's Culture

Hotels know the ebb and flow of seasonality all too well. From the tropical getaway whose bookings dip during their cooler months, to ski resorts whose room nights spike when the snow falls, shifts in the influx of travelers are inevitable. Yet, regardless of whether bookings are at their annual ...

TravelAds: Optimizing Sponsored Listings for Hotels

Egypt is one of the world’s most famous destinations, seamlessly blending ancient history, contemporary art, pristine deserts and world-class beaches. In August 2019, we launched an exciting campaign with the Egyptian Ministry of Tourism to showcase Egypt’s many wonders and unique personality. This ...

Egyptian Ministry of Tourism's New Digital Campaign

When it comes to family travel, getting the best deal or lowest price is not a top priority for Latin and North American family travelers: It’s all about activities, safety, and memorable experiences. Whether it’s theme parks, water activities, or food tourism, families with Generation Alpha ...

Gen Alpha Family Travel in Latin and North America

The question, “Is my advertising working?” has existed for as long as marketing has. But, even with an uptick in revenue following an ad campaign, it was never possible for marketers to truly measure the exact impact of their advertising. How many customers booked solely because of ads – and how ...

Incrementality Reporting for DMOs: Proving Results to Stakeholders

The Educational Seminar for Tourism Organizations (ESTO), is the United States’ premier educational and networking event for destination marketing professionals. Last week, destination marketing organizations (DMOs) from around the U.S. congregated in Austin, Texas and we were there to soak it all ...

Finding Your Joy at ESTO 2019

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