Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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When we think of shopping, we think of things. Coined in the mid-2000s, “Cyber Monday” rose to prominence as the virtual counterpart to Black Friday, drawing in record-breaking ecommerce numbers each year – most famously – for the purchase of physical retail items.  According to Adobe Analytics, ...

Why Cyber Monday Provides a Key Opportunity for Travel Marketers

Every year we bring together our travel partners around the world for our annual travel industry conference, explore. Held from November 13-14, 2019 at The Venetian in Las Vegas, explore ‘19 will be Expedia Group’s most innovative and exciting conference yet. From expanded content offerings and ...

explore ‘19: Eight Reasons to Attend

The 25th World Routes Development Forum was held in Adelaide, Australia, from September 21-24, 2019. Andrew van der Feltz, our Senior Director of Business Development for EMEA, spoke on the role online travel agencies play in route development – from reducing airport leakage and engaging swing ...

Aviation Marketing Strategy: Two High-Impact Campaigns

Bleisure isn’t such a foreign term anymore. If not the word, the concept, has become mainstream, and professionals of all demographics are combining business and leisure travel at a steadily growing rate. This growth presents an opportunity for tourism boards to woo business travelers to their ...

Rethinking Bleisure for Tourism boards

London is home to six international airports, offering travelers an incredible level of choice and making it one of Europe’s most competitive markets for air travel. Nestled in the heart of London’s Docklands, London City Airport has long been the go-to option for savvy short-haul travelers, adored ...

Driving Demand for Key Routes with London City Airport

Each year, from October 31 to November 2, the people of Mexico honor their family members who have passed away through elaborate cultural traditions and festivities. Día de los Muertos, or “Day of the Dead,” is a two-day holiday that celebrates the departed by symbolically reuniting the living and ...

Day of the Dead: Group Campaign Celebrates Mexico's Culture

Hotels know the ebb and flow of seasonality all too well. From the tropical getaway whose bookings dip during their cooler months, to ski resorts whose room nights spike when the snow falls, shifts in the influx of travelers are inevitable. Yet, regardless of whether bookings are at their annual ...

TravelAds: Optimizing Sponsored Listings for Hotels

Egypt is one of the world’s most famous destinations, seamlessly blending ancient history, contemporary art, pristine deserts and world-class beaches. In August 2019, we launched an exciting campaign with the Egyptian Ministry of Tourism to showcase Egypt’s many wonders and unique personality. This ...

Egyptian Ministry of Tourism's New Digital Campaign

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