Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Business at the ice cream shop across the street has been a bit slow lately. A snowy winter followed by a cold and rainy spring is not great for business. But soon enough they will have a line out the door. You can’t scoop ice cream fast enough when the sun is shining. Any hotel manager can relate: ...

How the Keio Plaza Hotel Used CPC Marketing to Achieve Their Goals

Perhaps you’ve been asked to increase room nights and increase awareness. Also, you’ve been tasked with figuring out which campaigns in your marketing plan work (ie, drive revenue) and which ones don’t. And you’ve been asked to do all of this with a limited budget. What if you could stay within ...

How To Run A High Impact Campaign On A Limited Marketing Budget

It’s no surprise that travel has become more mobile-friendly, from being able to book air and hotel accommodations on the go, to checking in for a flight with a few taps and swipes on a smartphone – and Latin American travelers of all ages are taking advantage of having travel resources and ...

Have Phone, Will Travel: A Look at How Latin American Travelers Use Their Mobile Device During the Travel Shopping Journey

This Q&A with our head of Marketing, Monya Mandich, was originally posted by The Travel Vertical. It explores the future of destination marketing organizations (DMOs) and makes some predictions about what the digital travel marketing space will look like in five years. Q: Digitally-speaking, what ...

See Tomorrow with Monya Mandich

With the Alps, Provence, the Mediterranean, and Bordeaux all on their doorstep, who could blame French travelers for never leaving their country? But, as it turns out, the French have so much vacation time (an average of 6 weeks per year) that they have time to explore both their beautiful country ...

French Travelers Get a Minimum of 6 Weeks of Vacation: Here’s How They Use Them

The beginning of March sees travel and tourism brands from around the globe make the annual trip to Berlin, Germany to visit ITB, the world’s largest travel trade show. Expedia Group Media Solutions was there in force this year, with over 35 of us attending the show to meet with travel partners, ...

Wrapping up ITB Berlin 2019

Younger travelers, specifically Millennials (born between 1982 and 1995) and Generation Z (born between 1995 and 2015), are reshaping the travel industry with their mobile-first behavior, their strong preference for experience-based travel, and their Instagram-documented lifestyles. Experiences, ...

Inspiring and Engaging Younger Travelers

If there is one word that sums up the Caribbean, it’s resilient. Over the past few years, much of the Caribbean has been rebuilding following storms or educating and reassuring potential visitors that they are open for business. Two thousand eighteen, in particular, was a year of restoration and ...

Celebrating Resiliency: Caribbean Destinations Show Significant Growth

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