For instance, we released a new product to help inspire travelers to dream about their next destination. Travel Spotlights encompasses a variety of flexible solutions wrapped in highly visual and interactive content – from flowing narratives in the form of articles, to suggested itineraries and engaging quizzes. In the recovery environment, this native advertising approach is a great way to educate travelers on the activities and experiences your destination offers.
We also help advertisers join forces to showcase their unique offerings and extend their marketing budgets via Co-Op Campaigns. Especially during these trying times, these customized Co-Op Campaigns can make a bigger impact than one advertiser would alone. They provide a platform for hotels, destinations, airlines, and activities to share a great deal of information via a custom page while also offering up immediate booking options.
Our hotel advertising partners are also capturing and driving demand with our sponsored listing solution, TravelAds. TravelAds Sponsored Listings is a proven search advertising program that helps hotels reach highly qualified travel shoppers, boost room night production, and drive incremental revenue, all without needing to reduce average daily rate. Using TravelAds, hotels can reach shoppers at multiple points along their path to purchase with customizable, sponsored listings that appear alongside hotel and package search results and on hotel infosite pages. Hotels that are using TravelAds these days are customizing the images to highlight open spaces and cleanliness and are adjusting their ad copy to reflect their health and hygiene measures.
To learn more, I encourage you to listen to one of the three regionally relevant webinars: Watch the webinar that features examples of recovery campaigns from travel marketers in Europe and the Middle East, the webinar that features examples of from travel marketers in Asia Pacific, or the webinar that features examples from North America. We’re here to help you plan your recovery, so if you’d like to know more about any of our exclusive data and suite of solutions, please don’t hesitate to get in touch.