- Consider strategic OTA partnerships to entice bleisure travelers by showcasing key events, activities, and experiences.
- Make sure you lean into the activities and specific events in your destination in your marketing channels and content.
- Have a link to an events calendar detailing the major events coming up in your city. Partner with your local attractions to see what events they have in the pipeline and coordinate with them.
- Finally, be mindful for which types of events (like festivals and music concerts) are most likely to attract bleisure travelers. Try coordinating those events with larger business conferences in your area.
Bleisure travelers are an opportunity to bring in incremental tourism dollars to your destination—and it’s easier than you think. to learn more about how destination marketing organizations can attract bleisure travelers.