We utilized destination targeting to deliver highly relevant adverts to London-based travelers based on their specific searches on Expedia.co.uk. For example, a search for flights to Budapest or hotels in the city would serve up an advert for London City Airport, displaying its London to Budapest route and highlighting the benefits of traveling via the capital’s most central airport. We used a mixture of product placements, including our marquee ads, which were selected based on the success and conversion of previous campaigns.
We have seen some amazing results with London City Airport over the last 12 months and this latest campaign was no exception. Between July and August 2019, we achieved:
Our ability to increase bookings in a competitive market, adapt the focus of each campaign to meet London City’s wider business needs and deliver bespoke reporting has made this marketing partnership highly effective. “This campaign with Expedia is unlike any that London City Airport has done before, but it’s yielded results beyond our expectations, and pushed awareness of the airport as a gateway for several new routes,” commented Daniel Cain at London City Airport. “Expedia has offered a continued level of support from campaign start to finish, with the flexibility to change the routes on each new campaign, and we’ve been able to demonstrate the return on investment succinctly through bespoke reporting.”