Generation X are Vacation Deprived Road Trip Warriors, Traveling Less Frequently than Other Generations
Family-oriented Gen X travels only 26 days per year, less than any other generation, but they spend more on hotels and prefer relaxing trips, sight-seeing vacations and visiting family.
About 90 percent of Gen X said they look for deals and read travel reviews before making a decision, and 88 percent said informative content from destinations and travel brands can influence their decision.
Baby Boomers are Decisive and Confident Travelers, and Not Tied to Budget
Boomers travel 27 days per year and are heavily focused on visiting family, so they know where they want to go and how to get there, which makes them seem more predictable than other generations. However, they are less likely to be tied to a budget than other generations, and when not visiting family, they fill their itinerary with museums, historical sites, arts and culture and recommendations from locals.
Less budget driven than younger generations, fewer than 60 percent of Baby Boomers said budget was a primary factor when planning a trip. This is likely why 66 percent are influenced by ads with informative content, compared to about 60 percent influenced by ads with appealing deals.