Insight Into the Intersection of Travel, Technology & Marketing

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Ana Paradela
Director
As Director, Advertising for Expedia Group Media Solutions, Ana Paradela oversees the regions of LATAM, Mexico and Caribbean and is responsible for managing, motivating and coaching a team of five media consultants. Ana has over 17 years of combined experience in the travel, hospitality and digital media sales. Prior to Expedia, Ana worked at Palace Resorts as a Senior Sales Manager leading the Sales team in North America for 10 years.

I’ve been in the travel industry for over twenty years. Prior to joining Expedia Group, I worked for a hotel chain across multiple destinations in Mexico and the Caribbean. Having worked in both online travel and hotels, I’m able to recognize and understand clients’ needs. Throughout my experience, ...

How Advertisers Use Co-Op Campaigns to Produce Results

Before you assume you know where your visitors are coming from, look at the data. International visitation is a huge objective of many destination marketing organizations, hotels and other brands. And while increasing international visitation is very important for brands and local economies, don’t ...

Research Shows Latin American and U.S. Travelers Are More Likely to Travel Domestically

In the Mexican Caribbean there are major destinations such as Riviera Maya and Cancun, as well as the hidden Grand Costa Maya, an eco-tourism haven with miles of pristine beaches, fascinating Mayan archaeological zones and other cultural sites to explore. Grand Costa Maya was looking to encourage ...

Award-Winning Grand Costa Maya Campaign Encourages Travelers to Explore the Slice of Paradise

Palace Resorts, a luxury all-inclusive resort brand in Mexico and the Caribbean, offers guests a world of luxury and amenities, worry-free, without lifting a finger. This mission is extended to their new digital marketing campaign that launches today, which utilizes eye-tracking functionality that ...

Palace Resorts Uses Eye Tracking in New Marketing Campaign to Make Sure Inspired Travelers Never Lift a Finger

From the clear waters and sandy beaches, to the vibrant cityscapes and lively culture, Mexico has a lot of variety to offer its travelers. POSADAS, Mexico’s largest hotel operator featuring seven distinct brands with locations throughout the country, was looking for a streamlined marketing approach ...

From the City to the Coast, POSADAS Wants Mexico Travelers to See It All

LATAM Airlines, which operates flights to and from Latin America, was looking to secure their position as the trusted airline for South American travel. Though they have flight routes all over Latin America, they narrowed in their sights on Lima, the capital and largest city of Peru, and Cusco, ...

Travelocity’s Roaming Gnome Explores Peru with LATAM Airlines

With its sandy beaches and turquoise waters, Cancun has long been a dream destination for the sun chaser, and often the spring breaker. To show that the destination has so much more to offer for travelers of all types, the Cancun Convention & Visitors Bureau (CVB), the destination marketing ...

From Adventurers to Relaxation Seekers, Travelers Build their Ideal Vacations to Cancun

Not all lovers are content with a box of chocolates and bouquet of flowers on Valentine’s Day. That’s why Avianca Airlines partnered with Expedia Media Solutions this last February for a short-term campaign. Avianca’s broader objective was to expand their market share in the US market. The campaign ...

Love is in the Air with Avianca Airlines’ Valentine’s Day Campaign

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