Not all lovers are content with a box of chocolates and bouquet of flowers on Valentine’s Day. That’s why Avianca Airlines partnered with Expedia Media Solutions this last February for a short-term campaign. Avianca’s broader objective was to expand their market share in the US market. The campaign crafted targeted adventurous couples eager to get away for the lover’s holiday. Avianca Airlines promoted routes to some of their most breath-taking destinations across Latin America and the Caribbean.
With winter in full swing for many of us, let’s #TBT this week to sunny Mexico! The Mexico Tourism Board had a luxury problem. Their branding had been so successful that Mexico had become virtually synonymous with the idea of a “beach vacation.” Then a funny thing happened: demand for “cultural tourism” started to soar – trips focused on adventure, history, food and music – and destinations like Hawaii, the Caribbean, and Europe were providing new competition. The Mexico Tourism Board wanted to expand their brand and raise awareness about the many “off beach” travel and leisure opportunities the country offered.