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Picture of Ana Paradela, Director, Business Development, Expedia Group Media Solutions
Ana Paradela
Director, Business Development, Expedia Group Media Solutions
As director of business development for Expedia Group Media Solutions, Ana Paradela oversees the regions of Latin America, Mexico and Caribbean and is responsible for managing, motivating and coaching a team of travel marketing consultants. Ana has over 17 years of combined experience in the travel, hospitality and digital media sales. Prior to Expedia, Ana worked at Palace Resorts as a Senior Sales Manager leading the Sales team in North America for 10 years.

It’s no surprise that travel has become more mobile-friendly, from being able to book air and hotel accommodations on the go, to checking in for a flight with a few taps and swipes on a smartphone – and Latin American travelers of all ages are taking advantage of having travel resources and ...

Have Phone, Will Travel: A Look at How Latin American Travelers Use Their Mobile Device During the Travel Shopping Journey

If there is one word that sums up the Caribbean, it’s resilient. Over the past few years, much of the Caribbean has been rebuilding following storms or educating and reassuring potential visitors that they are open for business. Two thousand eighteen, in particular, was a year of restoration and ...

Celebrating Resiliency: Caribbean Destinations Show Significant Growth

I’ve been in the travel industry for over twenty years. Prior to joining Expedia Group, I worked for a hotel chain across multiple destinations in Mexico and the Caribbean. Having worked in both online travel and hotels, I’m able to recognize and understand clients’ needs. Throughout my experience, ...

How Advertisers Use Co-Op Campaigns to Produce Results

Before you assume you know where your visitors are coming from, look at the data. International visitation is a huge objective of many destination marketing organizations, hotels and other brands. And while increasing international visitation is very important for brands and local economies, don’t ...

Research Shows Latin American and U.S. Travelers Are More Likely to Travel Domestically

In the Mexican Caribbean there are major destinations such as Riviera Maya and Cancun, as well as the hidden Grand Costa Maya, an eco-tourism haven with miles of pristine beaches, fascinating Mayan archaeological zones and other cultural sites to explore. Grand Costa Maya was looking to encourage ...

Award-Winning Grand Costa Maya Campaign Encourages Travelers to Explore the Slice of Paradise

Palace Resorts, a luxury all-inclusive resort brand in Mexico and the Caribbean, offers guests a world of luxury and amenities, worry-free, without lifting a finger. This mission is extended to their new digital marketing campaign that launches today, which utilizes eye-tracking functionality that ...

Palace Resorts Uses Eye Tracking in New Marketing Campaign to Make Sure Inspired Travelers Never Lift a Finger

From the clear waters and sandy beaches, to the vibrant cityscapes and lively culture, Mexico has a lot of variety to offer its travelers. POSADAS, Mexico’s largest hotel operator featuring seven distinct brands with locations throughout the country, was looking for a streamlined marketing approach ...

From the City to the Coast, POSADAS Wants Mexico Travelers to See It All

LATAM Airlines, which operates flights to and from Latin America, was looking to secure their position as the trusted airline for South American travel. Though they have flight routes all over Latin America, they narrowed in their sights on Lima, the capital and largest city of Peru, and Cusco, ...

Travelocity’s Roaming Gnome Explores Peru with LATAM Airlines

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