Andrew van der Feltz, Senior Director, EMEA & APAC

Andrew van der Feltz, Senior Director, EMEA & APAC
As senior director for the Europe, Middle East and Africa region at Expedia Group Media Solutions, Andrew van der Feltz drives business development and sales for the growing display advertising space. His team works closely with agencies, destination marketing organizations, hotel and airline partners in the region. Prior to joining Expedia, Andy was the Director of Business Development & Operations at the Netherlands Board of Tourism & Conventions (NBTC) since April 2011. Prior to this, he also worked at NBTC in the London office as country manager for the UK and Ireland. He started his career at NBTC as marketing manager, after his role as an international marketing manager at VisitScotland. Andy studied Marketing and French in Scotland, continued his postdoc education at the Institute of Marketing in Edinburgh, and attended the Executive Educational Programme in General Management at the London Business School.
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Recent Posts

Phocuswright Europe: Three Things we Learned in Amsterdam Last Week

Last week we attended Phocuswright Europe in Amsterdam, a yearly gathering of decision makers from across the travel, tourism and hospitality sectors. This year more than 40 speakers from Europe’s leading travel and tech companies presented insights to a crowd of over 600 attendees across the two-day conference.

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Tags: Events, EMEA, European travel

All Work and No Play… New Study Charts the Rise of the Bleisure Traveler

“Business or pleasure?” It’s a question travelers are frequently asked when sharing travel plans. However, our latest research reveals that the line between the two is becoming increasingly blurred as more and more business travelers extend trips to make the most of their time away from home.

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Tags: Consumer Research

Our Key Takeaways and Insights for Marketers from the Arabian Travel Market

Earlier this week, the team attended the annual Arabian Travel Market (ATM) event in Dubai, where we met with partners and leading voices from the global travel industry. During ATM, we hosted an Insights Summit for the first time in the Middle East, with marketers from across the region joining us at the Dubai World Trade Centre.

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Tags: Events, EMEA

What You May Have Missed at ITB Berlin 2018

Every March, travel and tourism brands from across the globe descend on Berlin, Germany for ITB, the world’s leading travel trade show. Our team was there this year, taking more than one million combined steps across the huge conference venue to meet with our global marketing partners and enjoy the expansive show floor.

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Tags: Events, EMEA, European travel, Expedia Media Solutions

2018 EMEA Partner Campaign Awards Announced at ITB

Earlier this week at ITB in Berlin, Europe’s largest travel trade show, we had the pleasure of presenting our annual Partner Awards to this year’s winners from the EMEA region. The awards celebrate the very best creativity and achievement in travel marketing from the last 12 months, honoring some of the most innovative and high performing campaigns. This year we are pleased to recognize the following successes.

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Tags: Success Stories, Destination Marketing, Events, Airlines

How to Inspire and Convert Experience-Driven German Travelers

Did you know that German travelers take an average of nearly 36 vacation days a year and that they prioritize experiences as their number one travel consideration? With that much time and valuing of experiences, it’s no wonder German travelers research their destinations beforehand, consulting different places and types of content for inspiration. To that end, we’re sharing data and insights from our German multi-generational travel trends study to help you get your branded message in front of them, at the right time and place.

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From Gen Z to Boomers: Key Insights to Help You Connect with British Travelers

British travel, both domestic and international, increased in 2017 and is projected to keep increasing for 2018, according to a new report in ABTA. This is great news for marketers as this growth presents an opportunity for you to reach a larger audience. With that, we’re giving you insights into British generations to help you connect more deeply with the British traveler.

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Tags: Consumer Research, EMEA

Visit Finland Uses Data to Increase Popularity of their Stopover Offering

As global travel continues to flourish, airlines are smartly offering free stopovers to ambitious travelers and turning midway hubs into destinations themselves. Visit Finland, the destination marketing organization representing the country, teamed up with us to launch a digital marketing campaign. As part of the StopOver Finland project, the campaign capitalized on a flight stopover component with Finnair, tapping into Finland’s location at the crossroads of Asia and Europe to attract visitors to Finland.

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Tags: Success Stories, Destination Marketing, EMEA

New Interactive VisitBritain Campaign Entices Spy-Inspired Travel with Kingsman Movie Integration

The highly-anticipated sequel Kingsman: The Golden Circle showcases the exciting, secretive and adventurous side of Britain’s most iconic cities and landscapes. Extending that excitement from the big screen, today we launched a new interactive campaign with VisitBritain as part of our multi-year marketing partnership that leverages the Kingsman film to encourage U.S. travelers to explore and discover Great Britain through the eyes of a spy.

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Tags: Success Stories, Destination Marketing, EMEA

New Study: More than 50 Percent of Travelers Are Looking for Help and Inspiration When Planning a Trip

Travel inspiration can occur at any time, whether it’s from a conversation with a friend or an image you see browsing the web. For a destination marketer, understanding how and when consumers can be inspired and influenced is key.

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Tags: Consumer Research, Asia Pacific, EMEA

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