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Erica Eyring, Director, NA

Erica Eyring brings more than 15 years of online advertising industry experience to her role as a director of North America for Expedia Media Solutions, where she focuses on strategic digital media campaigns for travel and non-travel brands. Erica has worked with notable brands such as American Airlines, Hilton, South African Tourism Board, Starwood, Estée Lauder Companies, L'Occitane en Provence and more. Erica previously served as a senior manager on air and international development accounts at Expedia, Inc. She also spent nearly five years at Yahoo! Inc. where she worked on e-commerce, shopping, jewelry and beauty categories, and pioneered Flash advertising and homepage takeovers on the site. Erica currently lives in Seattle with her family.
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Recent Posts

Virtual Reality and the Thrill Seeker: Arizona Launches Adventure Meter

Imagine hopping on a fixed mountain bike and riding through the majestic landscapes of Sedona. While donning a virtual reality (VR) headset at the Cubs Convention Chicago, that’s exactly what people in Chicago got to experience without even leaving their state.

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   Erica Eyring, Director, NA Posted on 1/17/17 12:37 PM

 


 

Topics: Success Stories, Destination Marketing

How Expedia Joined the “Shellebration” with Lee County

What a week! Last week, I was at the eTourism Summit in San Francisco hearing best practices in tech and travel from industry experts and many of our partners. I had the opportunity to be on stage at the summit to share with attendees a couple of our successful case studies including our partnership with the Lee County Visitor & Convention Bureau (VCB).

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   Erica Eyring, Director, NA Posted on 10/26/16 2:29 PM

 


 

Topics: Success Stories, Destination Marketing, Social

Not just cruising along: How Holland America boosted their business

Holland America was looking to grow business on their site as well as within our OTA portfolio. Of course we all know that creating sustainable, long-term growth doesn’t happen overnight. Just like a good cruise, it’s a journey.

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   Erica Eyring, Director, NA Posted on 6/9/16 9:37 AM

 


 

Topics: Success Stories, Social, Search, Cruise

Innovation through Partnership – China Airlines and Expedia.com

China’s landscape is diverse and full of world-class, “bucket list” attractions and destinations. So, what does an airline do to build brand awareness when travelers know the world-famous destinations far more than they know the carriers that will take them there? That was China Airlines’ challenge, and the solution was an innovative multi-media and cross-promotional partnership with Expedia.com®.

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   Erica Eyring, Director, NA Posted on 10/29/15 9:30 AM

 


 

Topics: Airline, Success Stories

British Columbia Concierge Service Campaign Customizes Holidays

How do you raise awareness of a region full of urban experiences and outdoor adventures just waiting to be discovered? Create a dynamic and interactive online campaign featuring an integrated Concierge Service microsite that gives people the opportunity to pick their ideal holiday. Our team did just that with Destination BC to help raise awareness of all British Columbia has to offer.

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   Erica Eyring, Director, NA Posted on 10/21/15 9:00 AM

 


 

Topics: Success Stories, Destination Marketing

Gnome Roams through New Orleans, Inspiring Visitors to Follow

New Orleans tourism has steadily recovered over the last decade, and to jump-start the 2015 warm weather season the New Orleans Convention and Visitors Bureau (NOCVB)—working through Expedia Media Solutions to partner with the Travelocity integrated marketing communications team—brought the world-renowned Roaming Gnome to highlight all that the city has to offer.

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   Erica Eyring, Director, NA Posted on 9/1/15 9:00 AM

 


 

Topics: Success Stories

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How Destination Marketing Organizations Can Prepare for Crisis

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Creating relevant and valuable digital content for travelers that is essential to marketing success. We previously shared three powerful ways to captivate travelers through storytelling. But once...Read more