Did you know that 62 percent of Millennials look for travel inspiration online? Or what about the fact that Boomers rank activities they will be doing as their highest travel consideration? These are just two insights from our new eBook . In this eBook, you’ll find relevant insights and tactics to help you connect more deeply with these two generations. Below are just some of the examples of what you’ll find.
While many destinations around the world can offer visitors restaurants, shopping, nightlife and more, the San Diego Tourism Authority would argue that all of those things are better to experience by the beach. And, they would know. San Diego is known for its beautiful coastline, its sandy beaches and its amazing weather.
Those who can skillfully harness the power of the data revolution wave sweeping through the digital world, are set to enjoy tremendous success. One clever way to ride the wave is to use data to help effectively reach the right audience. In competitive sectors like the airline industry, audience targeting can be used as an integral data tool for propelling a brand ahead of their competition. By tapping into effective audience targeting to shift competitive share and reach their goals, two airline brands, Korean Air and Hainan Airlines, have done just that.
Destination Marketing Organizations (DMOs) of all shapes and sizes gathered this week in San Francisco to learn from one another about the newest technologies and strategies for marketing their destinations. My team and I were on site this week to hear what DMOs are focusing on in 2018, and I wanted to share some of the key themes with you.
Imagine hopping on a fixed mountain bike and riding through the majestic landscapes of Sedona. While donning a virtual reality (VR) headset at the Cubs Convention Chicago, that’s exactly what people in Chicago got to experience without even leaving their state.
What a week! Last week, I was at the eTourism Summit in San Francisco hearing best practices in tech and travel from industry experts and many of our partners. I had the opportunity to be on stage at the summit to share with attendees a couple of our successful case studies including our partnership with the Lee County Visitor & Convention Bureau (VCB).
Holland America was looking to grow business on their site as well as within our OTA portfolio. Of course we all know that creating sustainable, long-term growth doesn’t happen overnight. Just like a good cruise, it’s a journey.
China’s landscape is diverse and full of world-class, “bucket list” attractions and destinations. So, what does an airline do to build brand awareness when travelers know the world-famous destinations far more than they know the carriers that will take them there? That was China Airlines’ challenge, and the solution was an innovative multi-media and cross-promotional partnership with Expedia.com®.
How do you raise awareness of a region full of urban experiences and outdoor adventures just waiting to be discovered? Create a dynamic and interactive online campaign featuring an integrated Concierge Service microsite that gives people the opportunity to pick their ideal holiday. Our team did just that with Destination BC to help raise awareness of all British Columbia has to offer.
New Orleans tourism has steadily recovered over the last decade, and to jump-start the 2015 warm weather season the New Orleans Convention and Visitors Bureau (NOCVB)—working through Expedia Media Solutions to partner with the Travelocity integrated marketing communications team—brought the world-renowned Roaming Gnome to highlight all that the city has to offer.
Tags: Success Stories