Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Picture of Erica Eyring, Director, North America
Erica Eyring
Director, North America
Erica Eyring brings more than 15 years of online advertising industry experience to her role as a director of North America for Expedia Group Media Solutions, where she focuses on strategic digital media campaigns for travel and non-travel brands. Erica has worked with notable brands such as American Airlines, Hilton, South African Tourism Board, Starwood, Estée Lauder Companies, L'Occitane en Provence and more. Erica previously served as a senior manager on air and international development accounts at Expedia Group. She also spent nearly five years at Yahoo! Inc. where she worked on e-commerce, shopping, jewelry and beauty categories, and pioneered Flash advertising and homepage takeovers on the site. Erica currently lives in Seattle with her family.

You may have seen  from our Insights Summit at this year’s Destinations International Annual Convention, but for those of you who missed out on the conference entirely, we wanted to recap our key takeaways from a week of sessions.  Here are our top 5 trends from this year’s event that we think you ...

Our Top Takeaways for Destination Marketers from Destinations International’s Annual Convention this Year

Did you know that 62 percent of Millennials look for travel inspiration online? Or what about the fact that Boomers rank activities they will be doing as their highest travel consideration? These are just two insights from our new eBook . In this eBook, you’ll find relevant insights and tactics to ...

New eBook: Insights about American Boomer and Millennial Travelers

While many destinations around the world can offer visitors restaurants, shopping, nightlife and more, the San Diego Tourism Authority would argue that all of those things are better to experience by the beach. And, they would know. San Diego is known for its beautiful coastline, its sandy beaches ...

San Diego Tourism Authority is Out to Prove that Vacationing is “Better By The Beach”

Those who can skillfully harness the power of the data revolution wave sweeping through the digital world, are set to enjoy tremendous success. One clever way to ride the wave is to use data to help effectively reach the right audience. In competitive sectors like the airline industry, audience ...

How Two Airlines Used Audience Targeting to Reach More Customers Across the Web

Destination Marketing Organizations (DMOs) of all shapes and sizes gathered this week in San Francisco to learn from one another about the newest technologies and strategies for marketing their destinations. My team and I were on site this week to hear what DMOs are focusing on in 2018, and I ...

Influencers, UGC and the Growing Importance of Video: Building Your 2018 Marketing Strategy with Takeaways from eTourism Summit

Imagine hopping on a fixed mountain bike and riding through the majestic landscapes of Sedona. While donning a virtual reality (VR) headset at the Cubs Convention Chicago, that’s exactly what people in Chicago got to experience without even leaving their state. Looking to increase travel from key ...

Virtual Reality and the Thrill Seeker: Arizona Launches Adventure Meter

What a week! Last week, I was at the eTourism Summit in San Francisco hearing best practices in tech and travel from industry experts and many of our partners. I had the opportunity to be on stage at the summit to share with attendees a couple of our successful case studies including our ...

How Expedia Joined the “Shellebration” with Lee County

Holland America was looking to grow business on their site as well as within our OTA portfolio. Of course we all know that creating sustainable, long-term growth doesn’t happen overnight. Just like a good cruise, it’s a journey. To set off on that journey and build a comprehensive approach, we ...

Not just cruising along: How Holland America boosted their business

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