Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Expedia Group Media Solutions
Expedia Group Media Solutions is the global digital advertising organization of Expedia Group. We connect brands with hundreds of millions of travel consumers across our global network of leading travel e-commerce brands. We have more than 200 branded sites in 75 countries and 35 languages, with a total of more than 144 million monthly unique visitors worldwide. With our first-class digital media experts, we provide marketing partners with proprietary data, strategic insights, precise targeting, dynamic advertising solutions and robust reporting to engage and convert our audience of travelers worldwide.

The number of air passengers is skyrocketing as more affordable airlines, new technologies, and increasing urbanization are making air travel more accessible than ever before. This sounds like good news for airlines, airports, and other players in the sector, but they need to be prepared for a ...

Global Trends in Air and Airport Growth and Marketing

What’s your hotel’s most expensive room?   While a suite or penthouse may be the obvious choice, in truth, it’s an empty room. In the highly saturated hotel marketplace, how can hotels stand apart from the competition, and ultimately, help ensure their rooms are consistently filled?   In our ...

Webinar: How Hotels Can Use Sponsored Listings to Book Rooms

TravelAds, our flexible, pay-per-click advertising solution, is being used by hotels around the world, both independents and brands, to drive room nights. Some hotels use TravelAds as a quick twitch solution to fill rooms in impending low periods, while others make plans to use TravelAds throughout ...

TravelAds with Expedia Group: Testing ‘Always On’

From quaint, boutique hotels to sleek high rises, today’s traveler has no shortage of lodging options. Global hotel inventory has boomed in the last decade, growing 18 percent from 2008 to 2018. While capturing the attention of travelers in a saturated market is increasingly challenging, successful ...

Maximizing your TravelAds Outcomes with Planning

We’ve been bombarded with media takes and analysis covering the Millennial generation for what feels like forever. Members of Generation Z, or those “loosely” born between 1995 and 2010, according to McKinsey, are now starting to make their mark on societal shifts as well. But what comes next? ...

4 Key Takeaways: How Families Plan and Book Travel

It's the age of the bleisure traveler: professionals looking to extend their business trips for leisure. Satellite offices, remote working, and the rise of mobile have all led to an increasingly global workforce, and in turn, an increased propensity for travelers to take quick, frequent trips that ...

Bleisure like a Boss: Business + Leisure Habits of our Globetrotting Leaders

This Q&A with our head of Marketing, Monya Mandich, was originally posted by The Travel Vertical. It explores the future of destination marketing organizations (DMOs) and makes some predictions about what the digital travel marketing space will look like in five years. Q: Digitally-speaking, what ...

See Tomorrow with Monya Mandich

This post originally appeared in Skift in October, 2018.  Experiential travel isn’t particularly new. There’s been growing demand around culinary travel, cultural exploration, and activity-based travel experiences for a number of years now. But the demand for experiential travel shows no signs of ...

Five Trends That Will Shape Experiential Travel in 2019

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