Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Expedia Group Media Solutions

Travelers have commonly combined their business and leisure travel for a number of years now, but the phenomenon continues to grow, especially as young professionals increasingly travel for business. “Bleisure,” or business travel extended for leisure, has brands across the travel industry waking ...

New Research: Business and Leisure Travel are Becoming Increasingly Blurred

Regardless of current events, world politics or global issues, people continue to travel. They still want to explore new places, visit friends and family near and far, and immerse themselves in other cultures around the world—and we don’t expect this slow down anytime soon. In fact, a   from ...

Three Ways Digital is Influencing Traveler Buying Behavior

New research reveals generational trends from four distinct age groups – Generation Z, Millennials, Generation X and Baby Boomers – in three of the biggest travel markets in the world – US, UK and China. The research was discussed in a webinar with tnooz and Expedia Media Solutions which took place ...

Compare and Contrast: British Boomers, Chinese Millennials and American Generation X-ers

Travelers from around the world demonstrate nuances when it comes to how they travel, from shopping for and booking a trip, to their preferences on what types of vacations they prefer. A new study from Expedia Media Solutions looked at key differences in habits and behaviors between American ...

New Research: The Habits and Behaviors of U.S. and Canadian Travelers

For Andrew van der Feltz, a 21-year-veteran in destination marketing, his “aha” moment came when he joined Expedia Media Solutions two years ago and he saw the data, as it were. “Getting access to the data, that was my moment,” said the senior director for EMEA and APAC, who previously worked with ...

Data the Secret Sauce Behind Destination Marketing – Then It’s What You Do with It, Just Look at Hawaii And Smile

After working with Expedia TravelAds for two years, Brent Hohlweg, director of marketing at Water’s Edge Shoreside Suites in Ucluelet, British Columbia pulled the property’s pay-per-click program at the end of April. The issue? The 50-suite resort located on a remote Pacific Rim island had ...

Canadian Hotel Scripts Turnaround with Expedia TravelAds

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