Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Expedia Group Media Solutions
Expedia Group Media Solutions is the global digital advertising organization of Expedia Group. We connect brands with hundreds of millions of travel consumers across our global network of leading travel e-commerce brands. We have more than 200 branded sites in 75 countries and 35 languages, with a total of more than 144 million monthly unique visitors worldwide. With our first-class digital media experts, we provide marketing partners with proprietary data, strategic insights, precise targeting, dynamic advertising solutions and robust reporting to engage and convert our audience of travelers worldwide.

2020 marks the 20th year of Expedia Group Media Solutions connecting advertisers with travel audiences across the globe. To mark the occasion, we're highlighting the most important part of our business, our people. We're featuring the people who power our business so you can get to know the faces ...

Meet MeSo People Spotlight: Creative Partnerships with Maca

Here at Expedia Group Media Solutions, our continued mission is to help support our advertising partners as they navigate the COVID-19 crisis. One of the ways we are doing that is through our COVID-19 webinar series, which everyone is welcome to join. Our first four webinars shared insights from ...

Small to Mid-size Tourism Boards and COVID-19 Recovery

2020 is the 20th year of Expedia Group Media Solutions connecting advertisers with travel audiences across the globe. To mark the occasion, we're highlighting the most important part of our business: our people. In this blog series, we will be spotlighting the people who power our business so you ...

Meet MeSo People Spotlight: Launching Vrbo Advertising with Robert

Short-term rental platform Vrbo has officially opened up advertising opportunities, thanks to its recent addition into the portfolio of Expedia Group Media Solutions, the global digital advertising organization of Expedia Group. Vrbo, which was acquired by Expedia Group in 2015, hasn’t offered ...

Expedia Group’s Advertising Platform Welcomes Vrbo to Its Portfolio

As we continue to navigate the rapidly shifting landscape and impacts of COVID-19, we are starting to see green shoots of traveler interest and intent returning. We have nearly a decade of experience supporting destinations in times of crisis, and while this global pandemic is unprecedented, we use ...

eMarketer’s Industry Voices: Marketing in Uncertain Times with Expedia

The following interview with Expedia Group Media Solutions’ Global Vice President of Marketing, Monya Mandich, originally appeared in the Kentucky Travel Industry Association's (KTIA) Journal of Travel & Tourism in December 2019. Below is a condensed version.  Can you explain how Expedia Group ...

Take it From Our Marketing Pro: Trends and Insights from Monya Mandich

Creating a successful marketing campaign is only expected to get more complex in 2020 as media consumption for travelers of all ages becomes increasingly fragmented. At the same time, consumers are becoming more skeptical about data and privacy concerns and are seeking out more authentic messaging ...

How to Connect Authentically with all Generations—from Millennials to Boomers

As a culturally rich city with robust arts, shopping, fashion, sports, and food scenes, Toronto is often touted as “Canada’s Downtown.” But it’s also so much more, serving as a gateway to diverse overseas locations through more than 200 connections with Air Canada, the country’s largest airline. To ...

How Data and Personalization Drove Stopover Visits to Toronto

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