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Gianluca Armando, Director, APAC

Gianluca Armando is a director at Expedia Media Solutions where he drives business development including the creation and implementation of digital media campaigns for travel marketing partners across Asian and Pacific Coasts. He started his career as an intern at Expedia, and over the last 10 years he has gained global experience working in a variety of countries including Italy, Spain, the UK, Australia, and Singapore. Gianluca graduated with a master’s degree in tourism economics and management from Ca' Foscari University in Venice, and now lives in Singapore with his family.
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Recent Posts

Travelers Experience “One Good Thing After Another” in Canberra

Canberra, Australia’s capital city, is home to Australian Parliament and several major cultural attractions, iconic national treasures, rich history and culture. Canberra is a popular destination for both Australian and international tourists, however traditionally there is a decline in leisure travelers during the summer months (November through February).

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   Gianluca Armando, Director, APAC Posted on 4/20/17 3:01 PM

 


 

Topics: Destination Marketing, Asia Pacific

Travelers Flock to Unlock the Silk Road in a Race to Hangzhou China

What is known as “The Silk Road,” a route that connects China to Europe, is virtually brought to life in our new digital integrated campaign in partnership with the Hangzhou Tourism Commission. The “Silk Road Race, Explore the Living Hangzhou” campaign showcases the vast array of experiences available to travelers in Hangzhou, a city with the perfect combination of history and modernity, nature and culture. From scenic locations like the West Lake to more than 60 cultural relic sites, pagodas and temples, Hangzhou offers plenty for the traveler to see. 

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   Gianluca Armando, Director, APAC Posted on 4/11/17 10:23 AM

 


 

Topics: Destination Marketing, Asia Pacific

More Travelers, More Spending Power: The Growing Chinese Travel Audience

Chinese tourists are increasing not only in number, but in their spending power too. So for travel marketers worldwide, it pays to understand the Chinese travel audience to attract more visitors from this expanding market segment.

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   Gianluca Armando, Director, APAC Posted on 4/4/17 3:48 PM

 


 

Topics: Audience, Asia Pacific

Discover the Hidden Gems of Macau

The Macau Government Tourism Office (MGTO) was looking to drive broader awareness and promote themselves as a well-rounded entertainment destination with world-class yet culturally unique food, events and leisure. The goal was to increase conversion of visitors in target markets across Asia Pacific (Australia, Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan and Thailand) as well as the U.S.

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   Gianluca Armando, Director, APAC Posted on 5/5/16 9:00 AM

 


 

Topics: Success Stories

Australians Discover How to “Live Like a Local” with the NAB Traveller Card

A growing number of travelers desire an authentic travel experience. While these adventurers still enjoy iconic landmarks, they also want to discover how people locally live in the countries they visit.

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   Gianluca Armando, Director, APAC Posted on 4/7/16 9:00 AM

 


 

Topics: Success Stories

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Travelers Experience “One Good Thing After Another” in Canberra

Canberra, Australia’s capital city, is home to Australian Parliament and several major cultural attractions, iconic national treasures, rich history and culture. Canberra is a popular destination for...Read more

Travelers Flock to Unlock the Silk Road in a Race to Hangzhou China

What is known as “The Silk Road,” a route that connects China to Europe, is virtually brought to life in our new digital integrated campaign in partnership with the Hangzhou Tourism Commission. The...Read more

More Travelers, More Spending Power: The Growing Chinese Travel Audience

Chinese tourists are increasing not only in number, but in their spending power too. So for travel marketers worldwide, it pays to understand the Chinese travel audience to attract more visitors from...Read more

From Adventurers to Relaxation Seekers, Travelers Build their Ideal Vacations to Cancun

With its sandy beaches and turquoise waters, Cancun has long been a dream destination for the sun chaser, and often the spring breaker. To show that the destination has so much more to offer for...Read more

How Destination Marketing Organizations Can Prepare for Crisis

While it’s impossible to predict where and when a natural disaster, virus outbreak or terrorist attack will happen, it’s not impossible to have a strategic plan in place that will empower destination...Read more