Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Picture of Gianluca Armando, Director, APAC
Gianluca Armando
Director, APAC
Gianluca Armando is a director at Expedia Group Media Solutions where he drives business development including the creation and implementation of digital media campaigns for travel marketing partners across Asian and Pacific Coasts. He started his career as an intern at Expedia, and over the last 10 years he has gained global experience working in a variety of countries including Italy, Spain, the UK, Australia, and Singapore. Gianluca graduated with a master’s degree in tourism economics and management from Ca' Foscari University in Venice, and now lives in Singapore with his family.

When booking a trip, travellers place the most importance on the activities they will be doing on their trip, according to our  commissioned with Northstar Research. This is especially true for Australian travellers, who ranked activities above lowest price and deals in importance. To inspire ...

Immersive Video Campaign Lets Travellers Create Their Gold Coast Escape

Travellers in the Asia Pacific region represent a dynamic sector of the travel industry—especially considering all the diversity the region has to offer. Our latest research captures some of these opportunities and sheds light into travel trends within three countries in this complex region: China, ...

New Study Reveals Differences in Travel Trends of Chinese, Japanese, and Australians

Shedding light on Australians’ travel habits is the new study commissioned by Expedia,  What the findings show is that the average Australian prefers international travel rather than domestic, and seeks a variety of activities while vacationing. Like other travelers across the globe, Australians ...

Experiences Drive Australians’ Travel Habits

This week at the Australian Tourism Exchange (ATE), Australia’s largest travel and tourism event, we met with and learned from industry experts on new tools and campaigns in the travel industry. We also had the pleasure to present the first of our APAC Partner Awards to two Australian destination ...

Two Creative Campaigns Awarded this Week at the Australian Tourism Exchange

Canberra, Australia’s capital city, is home to Australian Parliament and several major cultural attractions, iconic national treasures, rich history and culture. Canberra is a popular destination for both Australian and international tourists, however traditionally there is a decline in leisure ...

Travelers Experience “One Good Thing After Another” in Canberra

What is known as “The Silk Road,” a route that connects China to Europe, is virtually brought to life in our new digital integrated campaign in partnership with the Hangzhou Tourism Commission. The “Silk Road Race, Explore the Living Hangzhou” campaign showcases the vast array of experiences ...

Travelers Flock to Unlock the Silk Road in a Race to Hangzhou China

Chinese tourists are increasing not only in number, but in their spending power too. So for travel marketers worldwide, it pays to understand the Chinese travel audience to attract more visitors from this expanding market segment. As a source of outbound travelers, China is growing. While only 5% ...

More Travelers, More Spending Power: The Growing Chinese Travel Audience

The Macau Government Tourism Office (MGTO) was looking to drive broader awareness and promote themselves as a well-rounded entertainment destination with world-class yet culturally unique food, events and leisure. The goal was to increase conversion of visitors in target markets across Asia Pacific ...

Discover the Hidden Gems of Macau

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