Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Picture of Gianluca Armando, Director, Brand and Marketing, Expedia Group Media Solutions
Gianluca Armando
Director, Brand and Marketing, Expedia Group Media Solutions
Gianluca Armando is the Director of Brand and Marketing at Expedia Group Media Solutions, where he leads the creative advertising partnerships and implementing global marketing campaigns. Previously, Gianluca led the Expedia Group Media Solutions business development team and was responsible for the creation and implementation of digital media campaigns for marketing partners across Asian and Pacific Coasts. He started his career as an intern at Expedia Group, and over the last 11 years has gained global experience working in a variety of countries including Italy, Spain, the UK, Australia, and Singapore. Gianluca graduated with a master’s degree in tourism economics and management from Ca' Foscari University in Venice, and now lives in London with his family.

I believe every brand has a story, and every story has a hero. While there are many ways to bring this story and hero to life, one way we do this is through our Creative Partnerships (CP) team. As part of this team, I help our travel advertisers create customized and engaging stories. In part, that ...

Interactive Content and Emerging Technologies in Travel Marketing

In today’s digital era, firms across the globe are relying on online platforms to attract, retain, and engage with customers. But how do organizations display their brand, products, or services to consumers to improve their business? Digital marketing emerges as a definite answer. However, a ...

Technology: The Key to Improving Travelling Experience

When booking a trip, travellers place the most importance on the activities they will be doing on their trip, according to our new study commissioned with Northstar Research. This is especially true for Australian travellers, who ranked activities above lowest price and deals in importance. To ...

Immersive Video Campaign Lets Travellers Create Their Gold Coast Escape

Travellers in the Asia Pacific region represent a dynamic sector of the travel industry—especially considering all the diversity the region has to offer. Our latest research captures some of these opportunities and sheds light into travel trends within three countries in this complex region: China, ...

New Study: Differences in Chinese, Japanese, and Australians Travel

Shedding light on Australians’ travel habits is the new study commissioned by Expedia,  What the findings show is that the average Australian prefers international travel rather than domestic, and seeks a variety of activities while vacationing. Like other travelers across the globe, Australians ...

Experiences Drive Australians’ Travel Habits

This week at the Australian Tourism Exchange (ATE), Australia’s largest travel and tourism event, we met with and learned from industry experts on new tools and campaigns in the travel industry. We also had the pleasure to present the first of our APAC Partner Awards to two Australian destination ...

Two Creative Campaigns Recognized at the Australian Tourism Exchange

Canberra, Australia’s capital city, is home to Australian Parliament and several major cultural attractions, iconic national treasures, rich history and culture. Canberra is a popular destination for both Australian and international tourists, however traditionally there is a decline in leisure ...

Travelers Experience “One Good Thing After Another” in Canberra

What is known as “The Silk Road,” a route that connects China to Europe, is virtually brought to life in our new digital integrated campaign in partnership with the Hangzhou Tourism Commission. The “Silk Road Race, Explore the Living Hangzhou” campaign showcases the vast array of experiences ...

Travelers Flock to Unlock the Silk Road in a Race to Hangzhou China

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