When booking travel, the heart tends to lead the head. Our readers are likely familiar with our Multi-National Travel Trends study, which shows that activities and experiences are what drives us to make travel decisions, more so than deals and special offers.
Brand USA, the destination marketing organization for the United States, has a mission to increase incremental international visitation to the United States. They plan to do just that in a new campaign, by inspiring travel and destination discovery by transporting people on a sound journey around the U.S. with just a pair of headphones.
“Connect With Travelers Across Their Journey.” This message on our site encapsulates what we in the travel and digital media industry are all on together—a journey. Like all journeys, it is always in flux, breathing, growing, creating. As I reflected on this dynamism, I remembered its most integral part: our partners.
We all know that acquiring a new customer costs more than nurturing an existing one, which is why developing a loyal base of customers is crucial to many brands. This is especially true in the travel and hospitality space where people are looking for a dependable experience regardless of where in the world they are. In hospitality alone, 37 percent of consumers show a high level of loyalty to the hotel where they stay.