With digital marketing spanning multiple channels, platforms, technologies, pricing models, and more, it’s always a best practice to ensure your optimizing these channels to meet and exceed your marketing goals. A challenge amongst advertisers is that with all of these channels and platforms, the influx of data and reporting can be overwhelming. Additionally, it can be difficult to identify the specific actionable insight from that data.
What an incredible week! Last week at DMAI 2016, I had the opportunity to attend sessions, chat with industry experts, and hear from marketing leaders. From numerous presentations, conversations and observations, I wanted to share my top 5 key takeaways for DMOs from the event.
Let’s take a Throwback Thursday trip back in time to a campaign we partnered on with DreamWorks Animation for the launch of their mega-hit movie, Mr. Peabody & Sherman. The film premiered in 2014 in the United States – ultimately grossing nearly $300 million in worldwide box office. Leading up to opening night, DreamWorks Animation wanted to build awareness of the movie, specifically among families, while incorporating travel—and specifically time travel—since this was a central theme of the movie.