Jennifer Andre, Senior Director

Jennifer Andre, Senior Director
Jennifer Andre is a senior director at Expedia Group Media Solutions, where she focuses on the creation and execution of digital media campaigns. Jennifer and her team specialize in developing strategic marketing programs for destinations, air, hotel, attractions and activities partners across the vast network of Expedia, Inc. travel brands and global points of sale. With more than 17 years in the online travel industry, Jennifer previously managed travel marketing partnerships at Orbitz, and prior to that spent 14 years at Travelocity where she held a variety of media and partner marketing roles in San Francisco, New York, London and Paris. Jennifer currently resides in Connecticut with her husband and two children.
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Recent Posts

Travelers Take Virtual Road Trip to Unlock the Unexpected Side of Texas

Posted by Jennifer Andre, Senior Director on 5/30/18 7:20 AM

The common misconceptions that Texas is all about cowboys and country music are challenged in a new integrated digital campaign from Travel Texas and Expedia Group Media Solutions, in collaboration with Proof Advertising. “Discover More Texas” encourages U.S. travelers to take a virtual road trip across Texas to uncover and experience the unexpected side of Texas’ cuisine, landscape, culture and city experiences.

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Tags: Success Stories, Destination Marketing, Social

2017 North America and Latin America Partner Awards Announced at the Annual Expedia Partner Conference

Posted by Jennifer Andre, Senior Director on 12/7/17 10:42 AM

This week at the Expedia Partner Conference, we had the pleasure of presenting our annual partner awards to campaigns launched in North America, Latin American, Caribbean and South America that demonstrate innovation, creativity and achievement in travel marketing. The winning campaigns include:

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Tags: Success Stories, Latin America

Wrapping Up a Great Week at U.S. Travel Association’s IPW

Posted by Jennifer Andre, Senior Director on 6/9/17 10:15 AM

Every year we are thrilled to be part of IPW, one of U.S. Travel Association’s (USTA) largest events focused on driving international visitation to the United States. We were busy at the show this year, and had the opportunity to meet with our partners, destination marketing organizations (DMOs), hoteliers and travel brands (140 of them to be exact) to talk about what’s next in digital marketing and share ideas and best practices to continue to increase travel to the U.S.

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Tags: Destination Marketing, Events

Visit San Antonio Reaches Travelers with a New 360-degree Video Campaign

Posted by Jennifer Andre, Senior Director on 5/1/17 9:20 AM

Texas is a competitive market, so to break through the clutter Visit San Antonio (VSA) took an innovative, interactive approach to digital advertising that would showcase the wealth of activities and experiences the destination offers leisure visitors.

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Tags: Destination Marketing, Video

2016 Travel Trends Shed Light on Travelers’ Intentions for 2017

Posted by Jennifer Andre, Senior Director on 1/25/17 8:22 AM

With the New Year in full swing, looking back can help us move ahead more effectively as travel marketers. Traveler behaviors and preferences throughout 2016 gives us a hint of what lies ahead, helping to identify opportunities for the coming year.

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Tags: Consumer Research

Native, Mobile, and More: Advertising Week 2016 Highlights

Posted by Jennifer Andre, Senior Director on 10/5/16 8:12 AM

Last week, I was in New York for Advertising Week 2016 with some of the biggest and brightest minds in advertising, so it’s no wonder I came home with some new insights and takeaways. From panel discussions to networking events, here are some of the top takeaways I gathered for digital marketers and advertisers as we think about what works and what is next.

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Tags: Best Practices, Native Advertising, Social, Mobile

Millennials and Virtual Reality: Our Top Takeaways from ESTO 2016

Posted by Jennifer Andre, Senior Director on 9/8/16 8:55 AM

We had a great time last week at U.S. Travel Association’s ESTO, hosting a Learning Lab for attendees with a deep dive into our research and case studies from our leading destination marketing organization (DMO) campaigns. We talked last week on the blog about our traveler insights from our Learning Lab, and this week we want to share our key takeaways from attending sessions and networking with industry experts throughout the ESTO event. A few insights we picked up include:

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Tags: Best Practices, Destination Marketing, Events

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