The common misconceptions that Texas is all about cowboys and country music are challenged in a new integrated digital campaign from Travel Texas and Expedia Group Media Solutions, in collaboration with Proof Advertising. “Discover More Texas” encourages U.S. travelers to take a virtual road trip across Texas to uncover and experience the unexpected side of Texas’ cuisine, landscape, culture and city experiences.
This week at the Expedia Partner Conference, we had the pleasure of presenting our annual partner awards to campaigns launched in North America, Latin American, Caribbean and South America that demonstrate innovation, creativity and achievement in travel marketing. The winning campaigns include:
Every year we are thrilled to be part of IPW, one of U.S. Travel Association’s (USTA) largest events focused on driving international visitation to the United States. We were busy at the show this year, and had the opportunity to meet with our partners, destination marketing organizations (DMOs), hoteliers and travel brands (140 of them to be exact) to talk about what’s next in digital marketing and share ideas and best practices to continue to increase travel to the U.S.
Texas is a competitive market, so to break through the clutter Visit San Antonio (VSA) took an innovative, interactive approach to digital advertising that would showcase the wealth of activities and experiences the destination offers leisure visitors.
With the New Year in full swing, looking back can help us move ahead more effectively as travel marketers. Traveler behaviors and preferences throughout 2016 gives us a hint of what lies ahead, helping to identify opportunities for the coming year.
Tags: Consumer Research
Last week, I was in New York for Advertising Week 2016 with some of the biggest and brightest minds in advertising, so it’s no wonder I came home with some new insights and takeaways. From panel discussions to networking events, here are some of the top takeaways I gathered for digital marketers and advertisers as we think about what works and what is next.
We had a great time last week at U.S. Travel Association’s ESTO, hosting a Learning Lab for attendees with a deep dive into our research and case studies from our leading destination marketing organization (DMO) campaigns. We talked last week on the blog about our traveler insights from our Learning Lab, and this week we want to share our key takeaways from attending sessions and networking with industry experts throughout the ESTO event. A few insights we picked up include: