Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Picture of Jennifer Andre, Senior Director, Business Development, Expedia Group Media Solutions
Jennifer Andre
Senior Director, Business Development, Expedia Group Media Solutions
As a senior director of business development for North America and Latin America at Expedia Group Media Solutions, Jennifer Andre focuses on the creation and execution of digital media campaigns. Jennifer and her team specialize in developing strategic marketing programs for destinations, air, hotel, attractions and activities partners across the vast network of Expedia, Inc. travel brands and global points of sale. With more than 17 years of experience working in the online travel industry, Jennifer previously managed travel marketing partnerships at Orbitz, and spent over a decade at Travelocity where she held a variety of media and partner marketing roles in San Francisco, New York, London and Paris. Jennifer currently resides in Connecticut with her husband and two children.

Effective marketers continually ask, “What impact is this having?” Weighing and comparing potential advertising strategies – and their outcomes – is vital to lasting success. Yet, historically, even seasoned experts were left questioning which advertising dollars truly had the most impact. ...

The Art of the Possible: Incrementality Reporting for DMOs

This week at the Destinations International Annual Convention, we launched our newest research study on . The study, which spotlight the behaviors, preferences and influences of travelers from Argentina, Brazil, and Mexico, shows that on average, Latin American travelers are taking nearly five ...

New Research: Why and How to Target Latin America Travelers

The common misconceptions that Texas is all about cowboys and country music are challenged in a new integrated digital campaign from Travel Texas and Expedia Group Media Solutions, in collaboration with Proof Advertising. “Discover More Texas” encourages U.S. travelers to take a virtual road trip ...

Travelers Take Virtual Road Trip to Unlock the Unexpected Side of Texas

This week at the Expedia Partner Conference, we had the pleasure of presenting our annual partner awards to campaigns launched in North America, Latin American, Caribbean and South America that demonstrate innovation, creativity and achievement in travel marketing. The winning campaigns include: ...

2017 North America and Latin America Partner Awards Announced at the Annual Expedia Partner Conference

Every year we are thrilled to be part of IPW, one of U.S. Travel Association’s (USTA) largest events focused on driving international visitation to the United States. We were busy at the show this year, and had the opportunity to meet with our partners, destination marketing organizations (DMOs), ...

Wrapping Up a Great Week at U.S. Travel Association’s IPW

Texas is a competitive market, so to break through the clutter Visit San Antonio (VSA) took an innovative, interactive approach to digital advertising that would showcase the wealth of activities and experiences the destination offers leisure visitors. VSA, in partnership with Proof Advertising, ...

Visit San Antonio Reaches Travelers with a New 360-degree Video Campaign

With the New Year in full swing, looking back can help us move ahead more effectively as travel marketers. Traveler behaviors and preferences throughout 2016 gives us a hint of what lies ahead, helping to identify opportunities for the coming year. So, based on the last year, what are travelers’ ...

2016 Travel Trends Shed Light on Travelers’ Intentions for 2017

Last week, I was in New York for Advertising Week 2016 with some of the biggest and brightest minds in advertising, so it’s no wonder I came home with some new insights and takeaways. From panel discussions to networking events, here are some of the top takeaways I gathered for digital marketers ...

Native, Mobile, and More: Advertising Week 2016 Highlights

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