With the New Year in full swing, looking back can help us move ahead more effectively as travel marketers. Traveler behaviors and preferences throughout 2016 gives us a hint of what lies ahead, helping to identify opportunities for the coming year.
Last week, I was in New York for Advertising Week 2016 with some of the biggest and brightest minds in advertising, so it’s no wonder I came home with some new insights and takeaways. From panel discussions to networking events, here are some of the top takeaways I gathered for digital marketers and advertisers as we think about what works and what is next.
We had a great time last week at U.S. Travel Association’s ESTO, hosting a Learning Lab for attendees with a deep dive into our research and case studies from our leading destination marketing organization (DMO) campaigns. We talked last week on the blog about our traveler insights from our Learning Lab, and this week we want to share our key takeaways from attending sessions and networking with industry experts throughout the ESTO event. A few insights we picked up include: