Jennifer McCarthy is the global director of Industry Marketing, responsible for driving awareness in the marketplace of Expedia Group Media Solutions through press, influencer, speaking, content, branding and social programs. With more than 15 years of experience, she leads the global team in managing and bringing to market custom research projects and content, and communicating innovative campaigns, which have resulted in travel and marketing industry coverage, recognition and accolades.
Before joining Expedia Group Media Solutions in 2015, for five years Jennifer led the Waggener Edstrom (WE) agency teams in Seattle driving the technology and digital marketing industry PR for Microsoft Windows and Microsoft Advertising. Prior to that, she managed teams at leading PR agencies in New York focused on award-winning technology and corporate communications programs for key Fortune 500 brands. Jennifer is a graduate of the University of Puget Sound, and lives in Seattle with her family and feisty terrier.