Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Jennifer McCarthy
Director of Industry Relations
Jennifer McCarthy is the global director of PR and Industry Relations, responsible for driving awareness in the marketplace of Expedia Group Media Solutions through press, influencer, speaking and social programs. With more than 15 years of experience, she leads the global PR team in managing and bringing to market custom research projects, and communicating innovative campaigns, which have resulted in travel and marketing industry coverage, recognition and accolades. Before joining Expedia Group Media Solutions in 2015, for five years Jennifer led the Waggener Edstrom (WE) agency teams in Seattle driving the technology and digital marketing industry PR for Microsoft Windows and Microsoft Advertising. Prior to that, she managed teams at leading PR agencies in New York focused on award-winning technology and corporate communications programs for key Fortune 500 brands. Jennifer is a graduate of the University of Puget Sound, and lives in Seattle with her family and feisty terrier.

A quick search reveals numerous articles about Millennial Travelers’ impact on travel and Boomers’ purchasing power (download our new eBook on American Boomers Versus Millennial Travelers to learn more). As those are the largest generations, it’s easy to overlook the generation that is quietly ...

Don’t Forget About the Forgotten Generation: Generation X

This past week our team gathered in New York City to participate in the HSMAI events taking place, including the Chief Marketing Officer Executive Roundtable and the Digital Marketing Strategy Conference. This is a conference we look forward to every year, and a chance for us to not only share our ...

Talking Strategy and Travel Trends at HSMAI’s Annual Events


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