Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
Subscribe to the Blog
Picture of Lisa Lindberg, Vice President of Product Management
Lisa Lindberg
Vice President of Product Management
As vice president of product management at Expedia Group Media Solutions, Lisa Lindberg is responsible for leading advertising product development and portfolio integrations across the Expedia Group suite of travel brands. In her role, Lisa oversees customer-focused product development, product analytics, new product innovations and ad platform automation. Prior to joining Expedia, Lisa served as a senior product manager for mobile apps at Best Buy, and previously held senior management positions at RealNetworks and Amazon. With over 15 years of experience in product management and 10 years in digital media, Lisa has worked with major brands including Google, Disney, P&G and American Express. In addition, she has received several prestigious industry awards, including an IAB MIXX Award and ThinkLA IDEA Award, and she has two ad patents for her work at Amazon. Lisa has a BA from the University of Washington where she was a double major in English and minor in Art History.

On the stage this week at the Phocuswright Conference in Los Angeles, we released new data that illustrates the behaviors, attitudes, and influences of younger travelers around the world, and shines a light on how Generation Z is redefining the rules of engagement for travel marketers. Following in ...

How Younger Generations are Shaping the Future of Travel

Travel shoppers have seemingly endless options for researching and purchasing online travel. Our custom research on the Traveler’s Path to Purchase tells us that American consumers make up to 141 travel site visits in the 45 days leading up to an online travel purchase. This means there are many ...

How to Inspire and Convert: Digital Advertising Tools for Travel Marketers

The travel industry's top leaders and influencers recently descended on Hollywood, Fla. for the 2017 Phocuswright Conference. We were on hand to present our latest research and hear firsthand from key industry executives what they see could be the next big thing in travel. As mentioned in my ...

From Emerging Technologies to Tapping into the Chinese Market: What We Learned at The Phocuswright Conference

Australians are the most deal-driven travelers within Asia-Pacific, but given that they travel the most and are more likely to travel abroad, they invest in travel and are likely looking to get the most bang for their buck. According to our new study with Northstar Research Partners, Australian ...

Australian Gen Z Travelers Seek Outdoor Exploration and Good Travel Deals

New generational insights from our study with Northstar Research Partners show that Japanese travelers may be vacation deprived, as they are traveling significantly less than other Asia-Pacific countries. However, when they do travel, they prefer sightseeing trips and staycations, and enjoy culture ...

Vacation-deprived Japanese Travelers Enjoy Staycations and Sightseeing, and are Open to Destination Inspiration

We previously shared an inside look at Canadian and American travelers from our study with Northstar Research Partners, looking across generations from Gen Z to Baby Boomers to identify their unique behaviors and preferences when shopping for and booking travel. Today on the stage at The ...

Research Shows Chinese Travelers are Deal-Driven Explorers who Plan Travel around Food

subscription-icon

Want Updates?