Plenty of sun-seeking tourists imagine lounging in the Greek Islands on a summer holiday. But—as destination marketers at the Greek National Tourist Organization (GNTO) know—the country has far more to offer. They wanted potential vacationers and visitors to expand their sun-sea-and-sand mentality.
Every summer, Tel Aviv hosts a week long Pride festival which culminates with the Gay Pride Parade – where members of the LGBT community from around the world gather for music, fun, and socializing. What started in 1998 with a few gatherers, has turned into an event hosting over 100,000.
Everybody knows the internet loves cats, but Expedia and The Bahamas Tourist Office partnered on a campaign that proved people also love #SwimmingPigs. Of course, vacationers the world-over know that the Bahamas are one of the planet’s premier warm-weather, tropical beach destinations. However, the British Commonwealth nation (consisting of more than 700 islands covering more than 180,000 square miles of ocean space) wanted to pique the traveling public’s interest beyond its most well-known destinations of Grand Bahama and Nassau.
Last year, we were given the opportunity to partner with Abu Dhabi Tourism & Culture Authority – on a specific challenge: raising its profile with vacationers in the United Kingdom through an integrated marketing campaign using online, social media and outdoor advertising.