Luca Romozzi, Director, EMEA

Luca Romozzi, Director, EMEA
As director for the Europe, Middle East and Africa region at Expedia Media Solutions, Luca Romozzi drives business development for the growing display advertising space. His team works closely with destination marketing organizations, hotel and airline partners in Europe, the Middle East and Africa. Luca’s client experience includes Dubai Tourism, TCA Abu Dhabi, Kerzner International, Jumeirah Group, Etihad Airways, Qatar Airways, Emirates Airline, Turkish Tourist Board, among others. Luca studied business administration at Bocconi University in Milan and pursued his passion for travel and tourism by earning a master’s degree in tourism economics and management from Ca' Foscari University in Venice. He began his travel and tourism career as a receptionist for a small resort hotel in Tenerife Canary Island, before making his way to New York to work with Jolly Madison Tower Hotel, now part of NH Hotels.
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Recent Posts

Greece Expands Travelers’ Perceptions past the Sea & Sun Exposing Cultural Gems

Posted by Luca Romozzi, Director, EMEA on 5/26/16 9:07 AM

Plenty of sun-seeking tourists imagine lounging in the Greek Islands on a summer holiday. But—as destination marketers at the Greek National Tourist Organization (GNTO) know—the country has far more to offer. They wanted potential vacationers and visitors to expand their sun-sea-and-sand mentality.

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Tags: Success Stories, Social

#TBT: Innovative Niche Audience LGBT Campaign with Israel’s Tourism Ministry

Posted by Luca Romozzi, Director, EMEA on 4/14/16 9:00 AM

Every summer, Tel Aviv hosts a week long Pride festival which culminates with the Gay Pride Parade – where members of the LGBT community from around the world gather for music, fun, and socializing. What started in 1998 with a few gatherers, has turned into an event hosting over 100,000.

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Tags: Success Stories, Destination Marketing

#TBT: Paddling Pigs Help Drive “Travel Yourself Interesting” Campaign for Beautiful Bahamas

Posted by Luca Romozzi, Director, EMEA on 12/3/15 9:00 AM

Everybody knows the internet loves cats, but Expedia and The Bahamas Tourist Office partnered on a campaign that proved people also love #SwimmingPigs. Of course, vacationers the world-over know that the Bahamas are one of the planet’s premier warm-weather, tropical beach destinations. However, the British Commonwealth nation (consisting of more than 700 islands covering more than 180,000 square miles of ocean space) wanted to pique the traveling public’s interest beyond its most well-known destinations of Grand Bahama and Nassau.

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Tags: Success Stories, Destination Marketing

#TBT: Multi-Channel Campaigns That Deliver with Abu Dhabi

Posted by Luca Romozzi, Director, EMEA on 10/1/15 9:55 AM

Last year, we were given the opportunity to partner with Abu Dhabi Tourism & Culture Authority – on a specific challenge: raising its profile with vacationers in the United Kingdom through an integrated marketing campaign using online, social media and outdoor advertising.

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Tags: Success Stories, Destination Marketing

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