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Matthew Reichek, Global Vice President, Product & Analytics

As global vice president of product and analytics at Expedia Media Solutions, Matthew Reichek is responsible for leading analytics and business intelligence along with advertising product development and portfolio integration across the Expedia, Inc. suite of travel brands. Under Matthew’s leadership, Expedia Media Solutions has built and optimized a full suite of innovative marketing solutions that empower partners to reach consumers during all phases of the travel journey. Prior to joining Expedia, Matthew served as vice president and research analyst at two private San Francisco-based investment firms, First Oak Capital Management and Seasons Capital Management. Matthew was also previously an equity research analyst at Citi, where he was part of the top ranked internet and e-commerce team. Matthew has an MBA from the Wharton School at the University of Pennsylvania where he was a double major in finance and marketing. He received his BA with high honors from Wesleyan University.
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Recent Posts

Tnooz Webinar Recording: The Traveler’s Path to Purchase

If you missed our webinar with Tnooz on the Traveler’s Path to Purchase – you’re in luck. You can download the webinar and listen  here.

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Three Ways to Influence the American Traveler’s Path to Purchase

For online travel shoppers, the purchase journey is complex. From the inspiration, research and consideration phases to the booking phase, the process may include many twists and turns while navigating online travel information, OTA, hotel and airline sites, and more. With an understanding of the intricate online booking journey, brands can connect with travelers and influence their purchases.

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Snapshot of the Canadian Traveler

The digital audience in Canada may be smaller than that in the UK and U.S., but Canadian consumers are highly engaged. Collectively, they spend 148 billion minutes per month interacting with digital content, and 70% are consuming digital travel content.

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Snapshot of the American Traveler

Travel is a large — and growing — sector in the United States. In 2015 alone, American travelers logged 1.7 billion trips for leisure purposes, according to the U.S. Travel Association. We know Americans are traveling, but we also wanted to know how they are consuming digital travel content, what influences their travel decisions, and how marketers can best reach and influence them.

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What Brands Need to Know About Online Travel Content Consumption and Booking Habits

Online travel shoppers have many choices to make as they are booking a trip, from where to go and how to get there, to what site to book on. Today, at Phocuswright 2016 in Los Angeles, we released findings from the new study, The Traveler’s Path to Purchase that we commissioned with comScore. The new study identifies trends of the American, British and Canadian online travel shopper throughout the inspiration, consideration and booking phases. 

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Influencing the Travel Shopper Along the Path to Purchase

Travel purchases are rarely straightforward — research shows that shoppers looking to buy a package visit travel sites an average of 38 times prior to purchase. That’s why as travel marketers it’s essential for us to understand the traveler’s complex journey along the path to purchase.

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   Matthew Reichek, Global Vice President, Product & Analytics Posted on 7/13/16 10:00 AM

 


 

Topics: Hotel

How to Reach Travelers with Relevant Targeting

The beauty of digital marketing is the data that can be accessed, often in real-time, to inform what is or is not working, and what customers are really interested in – which can be demonstrated by the online steps they take, such as visiting a website, clicking on an ad, considering and making purchases, and much more. The challenge then is to take those insights and retarget consumers with the most relevant messages and content to continue influencing their purchase journey.

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Monthly Top 5: Email Subject Lines Best Practices

Email may not be the new kid on the block, but email marketing remains a tried-and-true method for reaching consumers, both new and existing. In fact, email is nearly 40 times more effective than Facebook and Twitter combined when it comes to acquiring customers. What’s more, many consumers actually prefer email. A study commissioned by MarketingSherpa showed that 72% of U.S. adults would rather receive communications from companies via email as opposed to direct mail, social media, online videos or other channels.   

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   Matthew Reichek, Global Vice President, Product & Analytics Posted on 4/27/16 9:18 AM

 


 

Topics: Email

Monthly Top Five Tips: Mobile Web Optimization

There is no question that today’s consumers are increasingly browsing on their mobile devices. The screens-on-the-go crowd is growing, and the world is ever-connected.

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Testing and Learning the Dos and Don’ts of Hotel Imagery

Investigating every facet of the customer experience through exhaustive testing and learning is a core value across Expedia, Inc. With the scientific method as a guiding principle, our company-wide dedication to examination, analysis, and iteration underscores our dedication to create the best experience for our consumers, partners and advertisers.

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How Destination Marketing Organizations Can Prepare for Crisis

While it’s impossible to predict where and when a natural disaster, virus outbreak or terrorist attack will happen, it’s not impossible to have a strategic plan in place that will empower destination...Read more

2017 EMEA Partner Campaign Awards Announced at ITB

This week at ITB in Berlin, we had the pleasure of presenting our annual partner awards to campaigns launched in EMEA that demonstrate innovation, creativity and achievement in travel marketing. The...Read more

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Are you Prioritizing Distribution and Measurement in your Content Marketing Strategy?

Creating relevant and valuable digital content for travelers that is essential to marketing success. We previously shared three powerful ways to captivate travelers through storytelling. But once...Read more