While it’s impossible to predict where and when a natural disaster, virus outbreak or terrorist attack will happen, it’s not impossible to have a strategic plan in place that will empower destination marketing organizations (DMO) to mitigate the impact to local tourism during and after a crisis. Here are a few things to keep in mind.
As someone in the travel industry, travel is both a matter of business and an area of personal interest. For more and more professionals, regardless of what industry they work in, the same holds true.
This week at the annual Expedia Partner Conference in Las Vegas, our Expedia Media Solutions team hosted a Learning Lab, where we shared insights about online traveler behaviors from custom studies we did with third-party research firms as well as learnings and success stories from a few of our marketing partners, including Destination BC, Visit Britain and The Cape Los Cabos and introduced the new Expedia brand campaign.
CNN defines a bleisure traveler as someone who puts the “fun” in a business trip. While we tend to agree, we wanted to dig in further to find out more about this segment of travelers who add an extra day (or more) to a business trip for leisure purposes – something many of us have likely done on many occasions. We know (firsthand even) that many business travelers turn their trips into “bleisure” trips, but why? What type of traveler is doing this, and what influences their decision to do so?
You’ve probably heard that old adage about writing: Show, don’t tell. The same advice is just as relevant to travel brands. Why tell potential travelers about an experience when you can show them?
A captivating image of a destination is bound to garner a traveler’s interest, and might even be enough to get them to book a trip. In fact, MMGY found that 37% of people make a travel decision based off of images.
With just a few days left until the DMAI Annual Convention, we’re putting the final preparations on our plans for next week. The world of online destination marketing is moving faster than ever and we are constantly being introduced to new technologies, new platforms and new ways to reach the elusive customer. Our Expedia Media Solutions team is here to provide peace of mind. Our digital marketing experts are up-to-date with the latest trends and best practices to help you achieve your specific marketing objectives, build brand awareness, drive measurable results, and boost revenue.
It’s no surprise that there are many factors impacting a flight shopper’s decision on where to book a flight. Did they want to search on an OTA, meta search, or head directly to an airline site?
Digital video is one of the most effective ways to captivate an audience. As ad products evolve to make digital video more interactive and audiences more targetable, travel brands need to rethink their content mix to stay relevant. To learn more, download the ebook
These days, shoppers have seemingly endless options for researching and purchasing a hotel online. Travelers use many different kinds of sites to make their travel plans, including Online Travel Agencies (OTAs), hotel brand sites, and meta search. In the majority of cases, travel shoppers are visiting each of these categories prior to completing a hotel booking.