Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
Subscribe to the Blog
Picture of Myriam Younes, Director, Business Development
Myriam Younes
Director, Business Development
Myriam Younes is a director of business development at Expedia Group Media Solutions, where she is responsible for driving business development in EMEA and India. Along with her team, Myriam oversees client business and partnerships for travel brands and non-travel brands, and provides strategic guidance to help them reach audiences across the vast network of Expedia Group travel brands and global sites. Prior to joining Expedia Group Media Solutions in 2012, Myriam worked for JacTravel, where she was responsible for travel agency sales internationally. She has a wealth of international, tourism and hospitality career experience, and has worked with brands such as Atout France, Moroccan National Tourism Board, Egyptian Tourism Authority, Air France, Hilton and Accor. Myriam is a graduate of Toulouse Business School in France, with a Master’s in Management, and currently is based in London.

Egypt is one of the world’s most famous destinations, seamlessly blending ancient history, contemporary art, pristine deserts and world-class beaches. In August 2019, we launched an exciting campaign with the Egyptian Ministry of Tourism to showcase Egypt’s many wonders and unique personality. This ...

Egyptian Ministry of Tourism's New Digital Campaign

With the Alps, Provence, the Mediterranean, and Bordeaux all on their doorstep, who could blame French travelers for never leaving their country? But, as it turns out, the French have so much vacation time (an average of 6 weeks per year) that they have time to explore both their beautiful country ...

French Travelers Get a Minimum of 6 Weeks of Vacation: Here’s How They Use Them

In 2017, the Singapore Tourism Board unveiled its new destination brand, “Passion Made Possible,” reflecting the destination’s aspirational ethos and broad appeal. To showcase this new brand identity, we produced a creative campaign to change British and German travelers’ perceptions of Singapore ...

Singapore Tourism Board’s Digital Marketing Campaign Helps Fulfill Traveler’s Passions


Want Updates?