Myriam Younes, Director, EMEA and India

Myriam Younes, Director, EMEA and India
Myriam Younes is a director at Expedia Media Solutions, where she is responsible for driving business development in EMEA and India. Along with her team of 10 people, Myriam oversees client business and partnerships for travel brands and non-travel brands, and provides strategic guidance to help them reach audiences across the vast network of Expedia Group travel brands and global sites. Prior to joining Expedia Group Media Solutions in 2012, Myriam worked for JacTravel, where she was responsible for travel agency sales internationally. She has a wealth of international, tourism, and hospitality experience and has worked with brands such as Atout France, Moroccan National Tourism Board, Egyptian Tourism Authority, Air France, Hilton, and Accor. Myriam is a graduate of Toulouse Business School in France, with a Master’s in Management, and currently is based in London.

Recent Posts

Singapore Tourism Board’s Digital Marketing Campaign Helps Fulfill Traveler’s Passions

Posted by Myriam Younes, Director, EMEA and India on Jun 21, 2018

In 2017, the Singapore Tourism Board unveiled its new destination brand, Passion Made Possible,” reflecting the destination’s aspirational ethos and broad appeal. To showcase this new brand identity, we produced a creative campaign to change British and German travelers’ perceptions of Singapore as a stopover destination, while increasing bookings and length of stay.

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Tags: Success Stories, Destination Marketing, Asia Pacific

French Travelers Have an Average of 40 Vacation Days a Year: Here’s How They Use Them

Posted by Myriam Younes, Director, EMEA and India on Jun 14, 2018

With the Louvre, Cannes, and Bordeaux all within a relatively short distance, who could blame French travelers for never leaving their country. As it turns out, however, the French have so much vacation time (40 days a year on average according to our research), that they have time to explore their beautiful country and the rest of the world. With so many vacation days, we decided to compile some insights from our recent study on French Multi-Generational Travel Trends that shed light on how they use their vacation time to help you reach and influence French travelers.  

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Tags: Consumer Research, European travel

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