The holiday season is a time of reflection, and as we look back over the past year, we are humbled by the wonderful partners we have had the pleasure of working with as 2016 was the year for exciting innovation and creativity. We thank our partners for being open to push the boundaries of digital marketing with us. Our bets paid off, and our partnerships were recognized by the best in the industry with numerous industry awards granted for these campaigns in 2016. Even more importantly, we have built lasting and impactful relationships and driven proven results for our partners’ businesses.
There are so many amazing moments that a traveler can experience in Great Britain throughout the year, which is exactly what VisitBritain, the national tourism agency of the United Kingdom, is looking to raise awareness of by partnering with Expedia. This builds on our previous partnerships, which have spanned more than five years and multiple successful initiatives and award-winning campaigns.
Aloha! Greetings from Hawai’i. I had the pleasure of participating at the 2016 Hawai’i Tourism Conference this week in Honolulu. This has been a big week: We launched our new “Discover Your Aloha” campaign with the Hawai’i Tourism Authority (HTA) earlier this week (check it out ) and I spoke at the conference about the evolving and increasingly competitive global marketplace we are facing today as marketers.
The Hawaiian Islands are unlike any other global travel destination. Known for balmy year-round weather and breathtaking natural beauty, Hawai‘i also has a rich cultural identity that is truly unique, but how do you showcase something so intangible to potential vacation goers? The answer: facial recognition software and drones.
We spent the weekend kicking off the annual information-packed U.S. Travel Association’s Educational Seminar for Tourism Organizations (ESTO), where we were excited to be the official Education Partner for the event again this year.
This year we are proud to recognize several campaigns from around the world that demonstrate travel marketing excellence with our annual global Expedia Media Solutions partner awards. As we shared in a press release on our website, winners this year included AMResorts, Jamaica Tourist Board, Jumeirah, Los Cabos Tourism Board, Mauritius Tourism Promotion Authority and Playa Resorts.
Why would a traveler research hotels and flights to Hong Kong, but end up booking a trip to New York City? How much time does a traveler spend researching before deciding on a destination or booking a trip? Where do travelers seek inspiration?
Spring is here – what a great time to celebrate the great outdoors! This week we are launching a campaign (https://usnationalparks.expedia.co.uk) with Brand USA that leverages clips of the ‘National Parks Adventure’ film in a fun online interactive quiz to inspire people to learn more and travel to our national parks and monuments to experience the wonder for themselves.
This week we continued our annual tradition of recognizing our EMEA partner campaigns that have demonstrated travel marketing excellence with our Expedia Media Solutions Partner Awards at the ITB Berlin conference. As we shared in a press release on our media kit, EMEA winners this year included The Jordan Tourism Board, Atlantis, Scandinavian Airlines, AccorHotels, Israel Government Tourism Organization and Utah Office of Tourism.
We love being in the business of travel marketing – there is not much that can beat raising awareness of innovative destinations and brands with travelers. The content tends to be beautiful and aspirational, the call to action clear, and the audience engaged and excited to explore. Still, successful campaigns are not always a given, so we are thrilled when our work with marketing partners is recognized by the industry.