Noah Tratt, Global Senior Vice President

As global senior vice president of Expedia Media Solutions, Noah Tratt oversees all facets of the business including product development and execution, engineering, operations, media sales and business development for the Expedia, Inc. brands. Noah has overseen thousands of digital marketing partner initiatives and has significantly grown the Expedia Media Solutions business over the past several years. With more than two decades of marketing and sales experience, Noah has worked at Microsoft and Xylo, and launched Daily Rocket, a tech startup acquired by Fiserv. He joined Expedia, Inc. in 2002 to lead the car rental business, and later served as vice president of supplier strategy for Expedia Corporate Travel. Noah currently is an officer of the U.S. Travel Association, serving as secretary, and is also a member of the editorial board for the Journal of Digital and Social Media Marketing. He has been recognized as one of HSMAI’s Top 25 Most Extraordinary Minds in Sales and Marketing, and was inducted into the ClickZ Digital Marketing Hall of Fame. Noah is a graduate of Brown University, and lives with his family in Seattle.
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Recent Posts

Happy Holidays from Expedia Media Solutions

The holiday season is a time of reflection, and as we look back over the past year, we are humbled by the wonderful partners we have had the pleasure of working with as 2016 was the year for exciting innovation and creativity. We thank our partners for being open to push the boundaries of digital marketing with us. Our bets paid off, and our partnerships were recognized by the best in the industry with numerous industry awards granted for these campaigns in 2016.  Even more importantly, we have built lasting and impactful relationships and driven proven results for our partners’ businesses.

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   Noah Tratt, Global Senior Vice President Posted on 12/22/16 10:15 AM



Topics: Audience

How Our VisitBritain Campaign Curates #OMGB Moments to Inspire Travelers all Year Long

There are so many amazing moments that a traveler can experience in Great Britain throughout the year, which is exactly what VisitBritain, the national tourism agency of the United Kingdom, is looking to raise awareness of by partnering with Expedia. This builds on our previous partnerships, which have spanned more than five years and multiple successful initiatives and award-winning campaigns.

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   Noah Tratt, Global Senior Vice President Posted on 10/12/16 9:00 AM



Topics: Best Practices, Destination Marketing

The Top 5 Tools for Effective Travel Marketing

Aloha! Greetings from Hawai’i. I had the pleasure of participating at the 2016 Hawai’i Tourism Conference this week in Honolulu. This has been a big week: We launched our new “Discover Your Aloha” campaign with the Hawai’i Tourism Authority (HTA) earlier this week (check it out here) and I spoke at the conference about the evolving and increasingly competitive global marketplace we are facing today as marketers.

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   Noah Tratt, Global Senior Vice President Posted on 9/30/16 10:10 AM



Topics: Best Practices, Destination Marketing

Discover Your Aloha: How Our Campaign for The Hawai‘i Tourism Authority Uses Facial Recognition Software and Drones to Predict Your Island Style

The Hawaiian Islands are unlike any other global travel destination. Known for balmy year-round weather and breathtaking natural beauty, Hawai‘i also has a rich cultural identity that is truly unique, but how do you showcase something so intangible to potential vacation goers? The answer: facial recognition software and drones.

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Talking traveler insights as Education Partner at ESTO 2016

We spent the weekend kicking off the annual information-packed U.S. Travel Association’s Educational Seminar for Tourism Organizations (ESTO), where we were excited to be the official Education Partner for the event again this year.

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   Noah Tratt, Global Senior Vice President Posted on 8/29/16 8:47 AM



Topics: Events

Expedia Media Solutions Announces 2015 Global Partner Award Recipients

This year we are proud to recognize several campaigns from around the world that demonstrate travel marketing excellence with our annual global Expedia Media Solutions partner awards. As we shared in a press release on our website, winners this year included AMResorts, Jamaica Tourist Board, Jumeirah, Los Cabos Tourism Board, Mauritius Tourism Promotion Authority and Playa Resorts.

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   Noah Tratt, Global Senior Vice President Posted on 7/6/16 9:30 AM



Topics: Best Practices, Success Stories

New Study Looks Into the British Traveler's Path To Purchase

Why would a traveler research hotels and flights to Hong Kong, but end up booking a trip to New York City? How much time does a traveler spend researching before deciding on a destination or booking a trip? Where do travelers seek inspiration?

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   Noah Tratt, Global Senior Vice President Posted on 6/28/16 11:30 AM



Topics: Consumer Research

What U.S. National Park Are You? Expedia Media Solutions Creates an Interactive Video Quiz with Brand USA for the America Wild: National Parks Adventure Film

Spring is here – what a great time to celebrate the great outdoors! This week we are launching a campaign ( with Brand USA that leverages clips of the ‘National Parks Adventure’ film in a fun online interactive quiz to inspire people to learn more and travel to our national parks and monuments to experience the wonder for themselves.

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   Noah Tratt, Global Senior Vice President Posted on 4/21/16 11:30 AM



Topics: Destination Marketing

Congratulations to our 2015 EMEA Partner Award recipients

This week we continued our annual tradition of recognizing our EMEA partner campaigns that have demonstrated travel marketing excellence with our Expedia Media Solutions Partner Awards at the ITB Berlin conference. As we shared in a press release on our media kit, EMEA winners this year included The Jordan Tourism Board, Atlantis, Scandinavian Airlines, AccorHotels, Israel Government Tourism Organization and Utah Office of Tourism.

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   Noah Tratt, Global Senior Vice President Posted on 3/10/16 9:30 AM



Topics: Events

Honored to be Recognized by HSMAI with Adrian Award Wins

We love being in the business of travel marketing – there is not much that can beat raising awareness of innovative destinations and brands with travelers. The content tends to be beautiful and aspirational, the call to action clear, and the audience engaged and excited to explore. Still, successful campaigns are not always a given, so we are thrilled when our work with marketing partners is recognized by the industry.

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   Noah Tratt, Global Senior Vice President Posted on 2/17/16 9:00 AM



Topics: Success Stories

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