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Sarah Gavin, Head of Communications

As head of communications for Expedia, Sarah Waffle Gavin holds responsibility for corporate and consumer media relations, influential programs across press, bloggers and social media for the Expedia brand. Foodie, tech geek, traveler and mom of four, when she's not strolling through the shops of Manhattan or sitting poolside in Mexico, she hangs her hat in the burbs of Seattle at the intersection of travel, technology and motherhood.
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Recent Posts

Monthly Top 5: Create Killer Social Content

Rule #1 in marketing is to understand our products and our target market. Marketers then work to reach their audiences with compelling messages. In order to create and manage effective and engaging online content, travel marketers need to understand the platforms and devices that their audiences are using. We know that our customers are using social media in droves – but we also know that the devices, screen sizes and short-cuts they use to navigate their way through their online day is always changing.

Consider:

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   Sarah Gavin, Head of Communications Posted on 11/12/15 10:00 AM

 


 

Topics: Best Practices, Social

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People of all ages experience and enjoy travel—it’s not one size fits all. Each generation—from Generation Z to Boomers—has its own set of unique preferences, from what type of content attracts them,...Read more

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