Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Sarah Gavin
Head of Communications
As head of communications for Expedia, Sarah Waffle Gavin holds responsibility for corporate and consumer media relations, influential programs across press, bloggers and social media for the Expedia brand. Foodie, tech geek, traveler and mom of four, when she's not strolling through the shops of Manhattan or sitting poolside in Mexico, she hangs her hat in the burbs of Seattle at the intersection of travel, technology and motherhood.

Rule #1 in marketing is to understand our products and our target market. Marketers then work to reach their audiences with compelling messages. In order to create and manage effective and engaging online content, travel marketers need to understand the platforms and devices that their audiences ...

Monthly Top 5: Create Killer Social Content

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