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Wendy Olson Killion, Global Senior Director, Business Development

Wendy Olson Killion is a global senior director at Expedia Media Solutions where she oversees business development and marketing partner relations, leading teams around the world in the creation and implementation of innovative digital media campaigns across the portfolio of Expedia, Inc. travel brands. She previously directed global product development and marketing for the entire suite of advertising products, including display, email, social and mobile solutions. Before joining Expedia, Wendy led product management of the emerging channels and brands at Cars.com, including their mobile offerings. Wendy also previously spent five years at J.D. Power and Associates where she managed a suite of publications aimed at defining automotive marketing online for OEMs and automotive dealers, and co-founded the Automotive Marketing Roundtable conference. Wendy is a graduate of the University of Puget Sound and lives in Seattle with her family.
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Recent Posts

Whitepaper: The Traveler’s Path to Destination Selection

The travel journey begins long before the bags are packed. It starts when a traveler selects where to go from the abundance of destination choices across the globe. But how do they decide where to go?

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Kick-start 2017 with Our Top 5 Best Practices for Digital Travel Marketing

By now, you’ve likely had your fill of New Year’s resolutions. But while some resolutions fade as quickly as the New Year’s Eve fireworks, the start of the year is the ideal time for some thoughtful reflection on your marketing strategy.

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Learn About Travelers’ Destination Selection in our Latest White Paper

The travel journey begins long before the bags are packed.  With so many dreamy vacation options out there — and an array of ways of discovering those options — how do travelers today decide where to go on their next trip? 

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2016 North America and Latin America Partner Campaign Awards

We have the pleasure of working with some amazing partners in the travel and non-travel industries, and this week at Expedia’s annual partner conference in Las Vegas, we presented our annual partner awards to campaigns launched in North America and Latin America that demonstrate excellence in digital marketing.

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Monthly Top 5: Digital Travel Marketing Best Practices

In today’s vast and increasingly complex digital marketing landscape, travel brands now have more ways than ever to target, reach, and engage niche audiences. This is due, in large part, to the abundance of measurable data and the wide variety of strategies, channels, and tactics available in the digital space.

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New Study Finds British Travellers Spend 2.4 Billion Minutes Engaging with Travel Content

The purchase path of travellers today is anything but linear. Multi-device usage and its impact on content consumption and booking behavior continues to evolve, providing travellers with more options than ever before – leading to an extensive research and booking path. Today at Phocuswright Europe, I revealed the findings of our new British Traveller’s Path to Purchase study to help marketers understand the complex booking journey and navigate the growing number of touchpoints that influence destination and purchase decisions.

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Mobile Data Shows “Fat Fingers” Are So 2012

Just a few years ago, it was, perhaps, the one concept that the mobile advertising industry feared most. The media frenzy around “Fat Fingers”—the idea, that the data on all-important click-through rates on mobile devices was being obscured by clumsy, errant thumbs—reached a fever pitch in 2012.

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Monthly Top 5: Tips for Standing Out in the Inbox

We all know that email is a vastly important marketing tool, poised only to increase in relevance in the coming years. The channel has the potential to outperform social media and direct mail, and effectively reaches 91% of online consumers —many of whom are checking their inboxes every day.

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New Study Uncovers Opportunities for Marketers to Reach Travel Bookers Across the Consumer Funnel

This week we are at the annual Phocuswright Conference—one of the preeminent events in travel, tourism and hospitality—to dive into the latest trends and shifts in this dynamic industry that is all about travelers.  

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How Do Multi-Screens Influence Travel Purchases?

Do you have a mobile content strategy for engaging the travel consumer? Does your strategy take into account the multi-screen landscape that today’s travel consumers live in and use before making their purchases?

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How Destination Marketing Organizations Can Prepare for Crisis

While it’s impossible to predict where and when a natural disaster, virus outbreak or terrorist attack will happen, it’s not impossible to have a strategic plan in place that will empower destination...Read more

2017 EMEA Partner Campaign Awards Announced at ITB

This week at ITB in Berlin, we had the pleasure of presenting our annual partner awards to campaigns launched in EMEA that demonstrate innovation, creativity and achievement in travel marketing. The...Read more

Three Key Insights into the Bleisure Traveler

As someone in the travel industry, travel is both a matter of business and an area of personal interest. For more and more professionals, regardless of what industry they work in, the same holds...Read more

New Interactive Video Player Uses New Technology to Showcase Humorous Best of Britain and Inspire Travellers

Last fall, VisitBritain showcased the amazing moments that could only be experienced in Great Britain through a  that included the “365 Days...Read more

Are you Prioritizing Distribution and Measurement in your Content Marketing Strategy?

Creating relevant and valuable digital content for travelers that is essential to marketing success. We previously shared three powerful ways to captivate travelers through storytelling. But once...Read more