Search


Contact
BlogHeader_withIcons_1080.jpg

Wendy Olson Killion, Global Senior Director, Business Development

Wendy Olson Killion is a global senior director at Expedia Media Solutions where she oversees business development and marketing partner relations, leading teams around the world in the creation and implementation of innovative digital media campaigns across the portfolio of Expedia, Inc. travel brands. She previously directed global product development and marketing for the entire suite of advertising products, including display, email, social and mobile solutions. Before joining Expedia, Wendy led product management of the emerging channels and brands at Cars.com, including their mobile offerings. Wendy also previously spent five years at J.D. Power and Associates where she managed a suite of publications aimed at defining automotive marketing online for OEMs and automotive dealers, and co-founded the Automotive Marketing Roundtable conference. Wendy is a graduate of the University of Puget Sound and lives in Seattle with her family.
Find me on:

Recent Posts

Whitepaper: The Traveler’s Path to Destination Selection

The travel journey begins long before the bags are packed. It starts when a traveler selects where to go from the abundance of destination choices across the globe. But how do they decide where to go?

Read More

Kick-start 2017 with Our Top 5 Best Practices for Digital Travel Marketing

By now, you’ve likely had your fill of New Year’s resolutions. But while some resolutions fade as quickly as the New Year’s Eve fireworks, the start of the year is the ideal time for some thoughtful reflection on your marketing strategy.

Read More

Learn About Travelers’ Destination Selection in our Latest White Paper

The travel journey begins long before the bags are packed.  With so many dreamy vacation options out there — and an array of ways of discovering those options — how do travelers today decide where to go on their next trip? 

Read More

2016 North America and Latin America Partner Campaign Awards

We have the pleasure of working with some amazing partners in the travel and non-travel industries, and this week at Expedia’s annual partner conference in Las Vegas, we presented our annual partner awards to campaigns launched in North America and Latin America that demonstrate excellence in digital marketing.

Read More

Monthly Top 5: Digital Travel Marketing Best Practices

In today’s vast and increasingly complex digital marketing landscape, travel brands now have more ways than ever to target, reach, and engage niche audiences. This is due, in large part, to the abundance of measurable data and the wide variety of strategies, channels, and tactics available in the digital space.

Read More

New Study Finds British Travellers Spend 2.4 Billion Minutes Engaging with Travel Content

The purchase path of travellers today is anything but linear. Multi-device usage and its impact on content consumption and booking behavior continues to evolve, providing travellers with more options than ever before – leading to an extensive research and booking path. Today at Phocuswright Europe, I revealed the findings of our new British Traveller’s Path to Purchase study to help marketers understand the complex booking journey and navigate the growing number of touchpoints that influence destination and purchase decisions.

Read More

Mobile Data Shows “Fat Fingers” Are So 2012

Just a few years ago, it was, perhaps, the one concept that the mobile advertising industry feared most. The media frenzy around “Fat Fingers”—the idea, that the data on all-important click-through rates on mobile devices was being obscured by clumsy, errant thumbs—reached a fever pitch in 2012.

Read More

Monthly Top 5: Tips for Standing Out in the Inbox

We all know that email is a vastly important marketing tool, poised only to increase in relevance in the coming years. The channel has the potential to outperform social media and direct mail, and effectively reaches 91% of online consumers —many of whom are checking their inboxes every day.

Read More

New Study Uncovers Opportunities for Marketers to Reach Travel Bookers Across the Consumer Funnel

This week we are at the annual Phocuswright Conference—one of the preeminent events in travel, tourism and hospitality—to dive into the latest trends and shifts in this dynamic industry that is all about travelers.  

Read More

How Do Multi-Screens Influence Travel Purchases?

Do you have a mobile content strategy for engaging the travel consumer? Does your strategy take into account the multi-screen landscape that today’s travel consumers live in and use before making their purchases?

Read More

Subscribe to Email Updates


Contact Us

Get in touch with one of our
Media Sales Consultants

Press Inquiries 

Get in touch with our
PR Team

Follow Us

Twitter

LinkedIn


Travelers Experience “One Good Thing After Another” in Canberra

Canberra, Australia’s capital city, is home to Australian Parliament and several major cultural attractions, iconic national treasures, rich history and culture. Canberra is a popular destination for...Read more

Travelers Flock to Unlock the Silk Road in a Race to Hangzhou China

What is known as “The Silk Road,” a route that connects China to Europe, is virtually brought to life in our new digital integrated campaign in partnership with the Hangzhou Tourism Commission. The...Read more

More Travelers, More Spending Power: The Growing Chinese Travel Audience

Chinese tourists are increasing not only in number, but in their spending power too. So for travel marketers worldwide, it pays to understand the Chinese travel audience to attract more visitors from...Read more

From Adventurers to Relaxation Seekers, Travelers Build their Ideal Vacations to Cancun

With its sandy beaches and turquoise waters, Cancun has long been a dream destination for the sun chaser, and often the spring breaker. To show that the destination has so much more to offer for...Read more

How Destination Marketing Organizations Can Prepare for Crisis

While it’s impossible to predict where and when a natural disaster, virus outbreak or terrorist attack will happen, it’s not impossible to have a strategic plan in place that will empower destination...Read more