The travel journey begins long before the bags are packed. It starts when a traveler selects where to go from the abundance of destination choices across the globe. But how do they decide where to go?
By now, you’ve likely had your fill of New Year’s resolutions. But while some resolutions fade as quickly as the New Year’s Eve fireworks, the start of the year is the ideal time for some thoughtful reflection on your marketing strategy.
The travel journey begins long before the bags are packed. With so many dreamy vacation options out there — and an array of ways of discovering those options — how do travelers today decide where to go on their next trip?
We have the pleasure of working with some amazing partners in the travel and non-travel industries, and this week at Expedia’s annual partner conference in Las Vegas, we presented our annual partner awards to campaigns launched in North America and Latin America that demonstrate excellence in digital marketing.
In today’s vast and increasingly complex digital marketing landscape, travel brands now have more ways than ever to target, reach, and engage niche audiences. This is due, in large part, to the abundance of measurable data and the wide variety of strategies, channels, and tactics available in the digital space.
The purchase path of travellers today is anything but linear. Multi-device usage and its impact on content consumption and booking behavior continues to evolve, providing travellers with more options than ever before – leading to an extensive research and booking path. Today at Phocuswright Europe, I revealed the findings of our new British Traveller’s Path to Purchase study to help marketers understand the complex booking journey and navigate the growing number of touchpoints that influence destination and purchase decisions.
Just a few years ago, it was, perhaps, the one concept that the mobile advertising industry feared most. The media frenzy around “Fat Fingers”—the idea, that the data on all-important click-through rates on mobile devices was being obscured by clumsy, errant thumbs—reached a fever pitch in 2012.
We all know that email is a vastly important marketing tool, poised only to increase in relevance in the coming years. The channel has the potential to outperform social media and direct mail, and effectively reaches 91% of online consumers —many of whom are checking their inboxes every day.
This week we are at the annual Phocuswright Conference—one of the preeminent events in travel, tourism and hospitality—to dive into the latest trends and shifts in this dynamic industry that is all about travelers.
Do you have a mobile content strategy for engaging the travel consumer? Does your strategy take into account the multi-screen landscape that today’s travel consumers live in and use before making their purchases?