Wendy Olson Killion, Global Vice President, Business Development

Wendy Olson Killion, Global Vice President, Business Development
Wendy Olson Killion is a global vice president at Expedia Group Media Solutions where she oversees business development and marketing partner relations, leading teams around the world in the creation and implementation of innovative digital media campaigns across the portfolio of Expedia Group travel brands. She previously directed global product development and marketing for the entire suite of advertising products, including display, email, social and mobile solutions. Before joining Expedia, Wendy led product management of the emerging channels and brands at Cars.com, including their mobile offerings. Wendy also previously spent five years at J.D. Power and Associates where she managed a suite of publications aimed at defining automotive marketing online for OEMs and automotive dealers, and co-founded the Automotive Marketing Roundtable conference. Wendy is a graduate of the University of Puget Sound and lives in Seattle with her family.
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Recent Posts

Open for Business: The Puerto Rico Tourism Company Leverages Travelocity to Reinvigorate Travel Following Hurricane Maria

While Puerto Rico is continuing to recover from Hurricane Maria, most of the sights and attractions of the island are ready for visitors to experience. Alongside Travelocity, we teamed up with the Puerto Rico Tourism Company to help spread the word that Puerto Rico is ready to welcome travelers, and visitors can enjoy the beauty and history of the island, while also playing a part in strengthening the island’s economy and contributing to recovery efforts. 

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Tags: Success Stories, Social, Latin America

Four Things to Consider When Using Emerging Technologies in Your Marketing Strategy

Expedia is a data-driven technology culture, so at our core is the scientific method of test and learn. We are constantly asking ourselves how we can make shopping for and booking travel easier, and how to help marketing partners bring the right message to the right customer at the right time. These questions are also at the core of our Innovation Lab at Expedia, where they test new technologies like eye tracking and electromyography (EMG) technology to uncover how travelers engage with our sites and content throughout the purchase journey.

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Tags: Best Practices, Destination Marketing

Canadian Gen Z & Millennial Travellers Go Abroad for Outdoor Exploration and Bucket List Experiences

Value is of the utmost importance to Canadian travellers, and deals help guide their decision-making process. More than 90 percent said they look for deals before making a decision, and more than 50 percent said ads can be influential in their planning process. The findings, from a survey we conducted with Northstar Research Partners, showcase broad travel trends in the Canadian market, including the motivations, preferences and attitudes of travellers across four generations: Generation Z, Millennials, Generation X and Baby Boomers.

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Tags: Consumer Research

American Millennial Travelers are Relaxed, Romantic and Embrace #YOLO

Millennial travelers in the U.S. embrace the ‘you only live once’ (#YOLO) mentality, take risks, and focus on crossing things off their bucket list, while Gen X prefer relaxing trips and visiting family. The findings, from a survey we conducted with Northstar Research Partners, illustrate the distinct shopping habits, influences and motivations of travelers across four generations, including Generation Z, Millennials, Generation X and Baby Boomers. 

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Tags: Consumer Research

Marketing Trends for Destination Marketing Organizations at Destinations International 2017

Travel consumers and tourists have a plethora of choices at their digital fingertips when it comes to choosing destinations. As such, many destination marketing organizations (DMOs) are creating innovative ways to reach these shoppers. We wanted to keep everyone informed of the latest trends in marketing strategies of DMOs. So, at this year’s Destinations International conference, Expedia Media Solutions hosted a panel to showcase those trends. Here’s what we discussed!

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Tags: Best Practices, Destination Marketing, Events

Whitepaper: The Traveler’s Path to Destination Selection

The travel journey begins long before the bags are packed. It starts when a traveler selects where to go from the abundance of destination choices across the globe. But how do they decide where to go?

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Tags: Destination Marketing, Consumer Research

Kick-start 2017 with Our Top 5 Best Practices for Digital Travel Marketing

By now, you’ve likely had your fill of New Year’s resolutions. But while some resolutions fade as quickly as the New Year’s Eve fireworks, the start of the year is the ideal time for some thoughtful reflection on your marketing strategy.

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Tags: Best Practices, Native Advertising, Destination Marketing, Audience, Mobile, Email

Learn About Travelers’ Destination Selection in our Latest White Paper

The travel journey begins long before the bags are packed.  With so many dreamy vacation options out there — and an array of ways of discovering those options — how do travelers today decide where to go on their next trip? 

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Tags: Destination Marketing, Consumer Research

2016 North America and Latin America Partner Campaign Awards

We have the pleasure of working with some amazing partners in the travel and non-travel industries, and this week at Expedia’s annual partner conference in Las Vegas, we presented our annual partner awards to campaigns launched in North America and Latin America that demonstrate excellence in digital marketing.

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Tags: Success Stories, Destination Marketing, Events, Hotel, Latin America, Airlines

Monthly Top 5: Digital Travel Marketing Best Practices

In today’s vast and increasingly complex digital marketing landscape, travel brands now have more ways than ever to target, reach, and engage niche audiences. This is due, in large part, to the abundance of measurable data and the wide variety of strategies, channels, and tactics available in the digital space.

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Tags: Best Practices

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