Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
Subscribe to the Blog
Picture of Wendy Olson Killion, Global Vice President, Business Development
Wendy Olson Killion
Global Vice President, Business Development
Wendy Olson Killion is a global vice president at Expedia Group Media Solutions where she oversees business development and marketing partner relations, leading teams around the world in the creation and implementation of innovative digital media campaigns across the portfolio of Expedia Group travel brands. She previously directed global product development and marketing for the entire suite of advertising products, including display, email, social and mobile solutions. Before joining Expedia, Wendy led product management of the emerging channels and brands at Cars.com, including their mobile offerings. Wendy also previously spent five years at J.D. Power and Associates where she managed a suite of publications aimed at defining automotive marketing online for OEMs and automotive dealers, and co-founded the Automotive Marketing Roundtable conference. Wendy is a graduate of the University of Puget Sound and lives in Seattle with her family.

We worked with Northstar to survey more than 11,000 travelers in 11 countries around the globe. Our findings reveal significant patterns across regions and countries and some very surprising outliers. This blog explores some of the highlights; be sure to   to get the whole picture.   Across regions ...

Traveler Behaviors Across 11 Countries

We are excited to share that we have been awarded with five Travel Weekly Magellan Awards – four gold and one silver. The Magellan Awards honor outstanding design, marketing and services in a broad range of industry segments including Hospitality, Travel Destinations, Cruise Lines, Online Travel ...

Expedia Group Media Solutions Wins Five Travel Weekly Magellan Awards

Data underpins everything you do. You rely on data to tell you what weather to expect, the odds on your country winning the world cup (or not!) and even how healthy you are. Nowadays, smart watches track your heart rate, how many steps you’ve taken in a given day and whether you’ve had enough ...

Get a 360 View of Your Destination

While Puerto Rico is continuing to recover from Hurricane Maria, most of the sights and attractions of the island are ready for visitors to experience. Alongside Travelocity, we teamed up with the Puerto Rico Tourism Company to help spread the word that Puerto Rico is ready to welcome travelers, ...

Open for Business: The Puerto Rico Tourism Company Leverages Travelocity to Reinvigorate Travel Following Hurricane Maria

Expedia is a data-driven technology culture, so at our core is the scientific method of test and learn. We are constantly asking ourselves how we can make shopping for and booking travel easier, and how to help marketing partners bring the right message to the right customer at the right time. ...

Four Things to Consider When Using Emerging Technologies in Your Marketing Strategy

Value is of the utmost importance to Canadian travellers, and deals help guide their decision-making process. More than 90 percent said they look for deals before making a decision, and more than 50 percent said ads can be influential in their planning process. The findings, from a survey we ...

Canadian Gen Z & Millennial Travellers Go Abroad for Outdoor Exploration and Bucket List Experiences

Millennial travelers in the U.S. embrace the ‘you only live once’ (#YOLO) mentality, take risks, and focus on crossing things off their bucket list, while Gen X prefer relaxing trips and visiting family. The findings, from a survey we conducted with Northstar Research Partners, illustrate the ...

American Millennial Travelers are Relaxed, Romantic and Embrace #YOLO

Travel consumers and tourists have a plethora of choices at their digital fingertips when it comes to choosing destinations. As such, many destination marketing organizations (DMOs) are creating innovative ways to reach these shoppers. We wanted to keep everyone informed of the latest trends in ...

Marketing Trends for Destination Marketing Organizations at Destinations International 2017

subscription-icon

Want Updates?