Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Picture of Wendy Olson Killion, Vice President, Business Development, Expedia Group Media Solutions
Wendy Olson Killion
Vice President, Business Development, Expedia Group Media Solutions
Wendy Olson Killion is a vice president of business development at Expedia Group Media Solutions, where she oversees marketing partner relations globally, leading teams around the world in the creation and implementation of innovative digital media campaigns across the portfolio of Expedia Group travel brands. She previously directed global product development and marketing for the entire suite of advertising products, including display, email, social and mobile solutions. Before joining Expedia Group, Wendy led product management of the emerging channels and brands at Cars.com, including their mobile offerings. Wendy also previously spent five years at J.D. Power and Associates where she managed a suite of publications aimed at defining automotive marketing online for OEMs and automotive dealers, and co-founded the Automotive Marketing Roundtable conference. Wendy is a graduate of the University of Puget Sound and lives in Seattle with her family.

How Personalization is Changing the Rules of Engagement Every brand has a story. Breaking through with that story in today’s content-heavy world and creating meaningful experiences with consumers may seem impossible, but with data, it’s a challenge that marketers can face head-on. Data has become ...

The Intersection of Data & Creativity

As awareness around the economic, environmental, and social impact of overtourism increases, we’re exploring the significance of sustainable tourism in a blog series. This post examines how travel marketers can harness the power of culinary tourism to help increase visitors to their region and ...

Food Tourism as Sustainable Tourism: 3 Advertising Success Stories

When was the last time you took a good look at the business traveler?  Just a few years ago, it might have been easier to pinpoint business travelers: senior executives in a power suit, glued to their BlackBerry, laptop bag in hand, heading straight for the business lounge at the airport. You could ...

Destination Marketing: Top Tips to Capture the Bleisure Boom

We worked with Northstar to survey more than 11,000 travelers in 11 countries around the globe. Our findings reveal significant patterns across regions and countries and some very surprising outliers. This blog explores some of the highlights; be sure to   to get the whole picture.   Across regions ...

Traveler Behaviors Across 11 Countries

We are excited to share that we have been awarded with five Travel Weekly Magellan Awards – four gold and one silver. The Magellan Awards honor outstanding design, marketing and services in a broad range of industry segments including Hospitality, Travel Destinations, Cruise Lines, Online Travel ...

Expedia Group Media Solutions Wins Five Travel Weekly Magellan Awards

Data underpins everything you do. You rely on data to tell you what weather to expect, the odds on your country winning the world cup (or not!) and even how healthy you are. Nowadays, smart watches track your heart rate, how many steps you’ve taken in a given day and whether you’ve had enough ...

Get a 360 View of Your Destination

While Puerto Rico is continuing to recover from Hurricane Maria, most of the sights and attractions of the island are ready for visitors to experience. Alongside Travelocity, we teamed up with the Puerto Rico Tourism Company to help spread the word that Puerto Rico is ready to welcome travelers, ...

Open for Business: The Puerto Rico Tourism Company Leverages Travelocity to Reinvigorate Travel Following Hurricane Maria

Expedia is a data-driven technology culture, so at our core is the scientific method of test and learn. We are constantly asking ourselves how we can make shopping for and booking travel easier, and how to help marketing partners bring the right message to the right customer at the right time. ...

Four Things to Consider When Using Emerging Technologies in Your Marketing Strategy

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