The bleisure packing list
There’s a sense of immediacy, improvisation, and adaptibility with which bleisure travelers plan—and experience—their trips. Bleisure travel can be fast-paced. Travelers will often go straight from a business meeting to a dinner out or from unwinding poolside to making a tight connecting flight.
When asked about their three most essential items to pack for bleisure, the need for adaptability was reflected in the respondents’ packing lists:
- A power pack for their phone
- A collapsible water bottle
- A lightweight travel blazer
- A nice dinner outfit
- And of course, devices: noise canceling earphones, kindle, iPad, tablet, smart phone (with as many external batteries as allows for their ‘always on’ habits during long flights and airport transfers)
Curious to learn more about the bleisure boom and the opportunities it presents for destination marketers? Discover insights on how to reach and attract the bleisure audience with our research.