We started Saturday with our first unplanned stop of the day at a gas station to fill up a low tire, which luckily didn’t have a leak. Our first planned stop was a walk through Golubac Fortress. We paid for the “extreme” portion of the castle and were not disappointed. After this, we made our way along the Danube to the trailhead for the Ploce Overlook. The overlook was beautiful, with a 180 degree view of the Danube and Romania on the other side.
The hike was only a few miles and not too vertical. When we were ready for lunch, we made our way back toward Belgrade with a stop at Restoran Lepenac+. The food was all home made with tables overlooking the Danube River. Unbelievable location! Our last stop was a visit to the historic museum Lepenski vir, exhibiting examples and artifacts from a 9,000-year-old settlement.
Other activities (eating, shopping, coffee, beers, music, Belgrade city, castles, and more) were planned for Friday night and Sunday. After we returned from Serbia, other teammates told us they wished they had joined in for the bleisure experience, too. I definitely plan on extending my stay again the next time I visit Serbia, this time traveling west from Belgrade to explore even more unique attractions and landscape.
This is one example of bleisure travel, and this same example is replicated by business travelers around the world every day. Putting myself in the shoes of the destination marketers for Serbia and Belgrade, I would absolutely be targeting bleisure travelers, focusing on the memorable and unique activities and experiences the city and country have to offer to travelers taking just a bit more time to explore. Sights, food, culture, history, nature, hiking, waterways, and more are ready to be discovered.
I can’t wait to visit Serbia again.
Destination marketers can learn more about bleisure traveler behaviors and how to engage bleisure travelers in our research,