Brand USA Previews New IMAX® Film at Expedia, Inc. Annual Partner Conference

Noah Tratt, Global Senior Vice President
December 11, 2015
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V__F594.jpgThis week at the annual Expedia, Inc. Partner Conference, we had a chance to share a preview of the new giant-screen film ‘National Parks Adventure’ that Brand USA—the destination-marketing organization for the United States—is producing in partnership with MacGillivray Freeman Films. 

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The film celebrates the USA through our great outdoors and national parks, as next year marks the centennial of the National Park Service. Filmed in 30 national parks over a nine-month period, the IMAX® cameras capture incredible shots of our natural wonders and landscapes. Narrated by Academy Award® winner Robert Redford, the film is told from the perspective of national parks ambassador and world-class mountaineer, Conrad Anker, as well as adventure photographer Max Lowe. ‘National Parks Adventure’ will be released in IMAX® and giant screen theaters around the world starting February 12, 2016. Here is the trailer.

The film is the latest innovative approach Brand USA is using to reach potential international travelers, especially as there are more than 1,000 IMAX® theaters in 66 countries worldwide. We believe in the transformative power of America’s national parks to inspire travel and discovery, and we are honored to lend support and raise awareness as the first global sponsor and exclusive online travel activation partner of this film, as well as a long-standing partner of Brand USA and the US Travel Association. We also created an easy way for travelers to book their next trip to explore all that our national parks have to offer at www.expedia.com/nationalparks.

After seeing this film we believe people around the world will be even more inspired to visit the USA, and experience the natural wonders here in person.

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Noah Tratt
Global Senior Vice President
Noah Tratt is the Global Senior VP for Expedia Group's Regional Brands. Tratt leads all strategy, product, retail and marketing efforts for Travelocity, Orbitz, and CheapTickets in North America, ebookers and MrJet in Europe and Wotif and lastminute.com.au in Australia/New Zealand.  Directing a global team located across seven cities on three continents, Noah is focused on driving each brand to be leaders within their respective markets. A 16-year veteran of the Expedia family, Tratt previously led media sales, product development and execution, and related business development efforts for a wide array of Expedia Group brands as Senior Vice President of Expedia Group Media Solutions. During this time, Noah more than doubled the business over his six-year tenure.  Prior to that, he held leadership roles at Egencia, Expedia Group's corporate travel management division, and also within Expedia Group's car rental business. Tratt holds a degree from Brown University in Providence, Rhode Island.
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