Brand USA Previews New IMAX® Film at Expedia, Inc. Annual Partner Conference

Expedia Group Media Solutions
December 11, 2015

V__F594.jpgThis week at the annual Expedia, Inc. Partner Conference, we had a chance to share a preview of the new giant-screen film ‘National Parks Adventure’ that Brand USA—the destination-marketing organization for the United States—is producing in partnership with MacGillivray Freeman Films. 


The film celebrates the USA through our great outdoors and national parks, as next year marks the centennial of the National Park Service. Filmed in 30 national parks over a nine-month period, the IMAX® cameras capture incredible shots of our natural wonders and landscapes. Narrated by Academy Award® winner Robert Redford, the film is told from the perspective of national parks ambassador and world-class mountaineer, Conrad Anker, as well as adventure photographer Max Lowe. ‘National Parks Adventure’ will be released in IMAX® and giant screen theaters around the world starting February 12, 2016. Here is the trailer.

The film is the latest innovative approach Brand USA is using to reach potential international travelers, especially as there are more than 1,000 IMAX® theaters in 66 countries worldwide. We believe in the transformative power of America’s national parks to inspire travel and discovery, and we are honored to lend support and raise awareness as the first global sponsor and exclusive online travel activation partner of this film, as well as a long-standing partner of Brand USA and the US Travel Association. We also created an easy way for travelers to book their next trip to explore all that our national parks have to offer at

After seeing this film we believe people around the world will be even more inspired to visit the USA, and experience the natural wonders here in person.


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Expedia Group Media Solutions
Expedia Group Media Solutions is the global digital advertising organization of Expedia Group. We connect brands with hundreds of millions of travel consumers across our global network of leading travel e-commerce brands. We have more than 200 branded sites in 75 countries and 35 languages, with a total of more than 144 million monthly unique visitors worldwide. With our first-class digital media experts, we provide marketing partners with proprietary data, strategic insights, precise targeting, dynamic advertising solutions and robust reporting to engage and convert our audience of travelers worldwide.
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