Brand USA Previews New IMAX® Film at Expedia, Inc. Annual Partner Conference

Noah Tratt, Global Senior Vice President
December 11, 2015

V__F594.jpgThis week at the annual Expedia, Inc. Partner Conference, we had a chance to share a preview of the new giant-screen film ‘National Parks Adventure’ that Brand USA—the destination-marketing organization for the United States—is producing in partnership with MacGillivray Freeman Films. 


The film celebrates the USA through our great outdoors and national parks, as next year marks the centennial of the National Park Service. Filmed in 30 national parks over a nine-month period, the IMAX® cameras capture incredible shots of our natural wonders and landscapes. Narrated by Academy Award® winner Robert Redford, the film is told from the perspective of national parks ambassador and world-class mountaineer, Conrad Anker, as well as adventure photographer Max Lowe. ‘National Parks Adventure’ will be released in IMAX® and giant screen theaters around the world starting February 12, 2016. Here is the trailer.

The film is the latest innovative approach Brand USA is using to reach potential international travelers, especially as there are more than 1,000 IMAX® theaters in 66 countries worldwide. We believe in the transformative power of America’s national parks to inspire travel and discovery, and we are honored to lend support and raise awareness as the first global sponsor and exclusive online travel activation partner of this film, as well as a long-standing partner of Brand USA and the US Travel Association. We also created an easy way for travelers to book their next trip to explore all that our national parks have to offer at

After seeing this film we believe people around the world will be even more inspired to visit the USA, and experience the natural wonders here in person.


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Picture of Noah Tratt, Global Senior Vice President
Noah Tratt
Global Senior Vice President
As global senior vice president of Expedia Media Solutions, Noah Tratt oversees all facets of the business including product development and execution, engineering, operations, media sales and business development for the Expedia, Inc. brands. Noah has overseen thousands of digital marketing partner initiatives and has significantly grown the Expedia Media Solutions business over the past several years. With more than two decades of marketing and sales experience, Noah has worked at Microsoft and Xylo, and launched Daily Rocket, a tech startup acquired by Fiserv. He joined Expedia, Inc. in 2002 to lead the car rental business, and later served as vice president of supplier strategy for Expedia Corporate Travel. Noah currently is an officer of the U.S. Travel Association, serving as secretary, and is also a member of the editorial board for the Journal of Digital and Social Media Marketing. He has been recognized as one of HSMAI’s Top 25 Most Extraordinary Minds in Sales and Marketing, and was inducted into the ClickZ Digital Marketing Hall of Fame. Noah is a graduate of Brown University, and lives with his family in Seattle.
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