In fact, according to a recent study conducted by Expedia and the Center for Generational Kinetics, 74 percent of Americans prioritize experiences over products. Our Multi-National Traveler Trends study also identified that individuals prioritize activities and experience above all else when deciding on travel.
As for why, it could be that while trends on popular, must-have items inevitably fluctuate, the desire for lifelong memories remains consistent. While devices come and go, the experiences of exploring a fortress in Serbia, or tasting the unique regional cuisine of Puglia, or discovering the pristine deserts and beaches of Egypt are arguably much more lasting.
Regardless of why travel shopping comprises such a significant slice of the Cyber Monday revenue pie, this year’s Cyber Monday, December 2, presents an invaluable opportunity for marketers to connect with consumers who are looking to purchase travel experiences on this day.
Our own audience across our Expedia Group platform features hundreds of millions of highly engaged travel shoppers that our marketing partners can connect with to help inspire and influence travel decisions. From targeted emails, to Co-Op campaigns, to our sponsored listing solution, TravelAds, there are a multitude of ways to stand apart from the competition and catch the attention of Cyber Monday travel shoppers. about how to get started.