How can advertisers participate in the destination relief program
Advertisers can participate through a standalone campaign or a co-op campaign—which are an efficient way for multiple partners to collaborate on a collective campaign to minimize ad spend and maximize results—to promote a destination to travelers across our brands.
We are offering multiple levels of participation in the program, and advertisers can select from a comprehensive range of recovery packages with flexible, nimble and scalable advertising solutions designed to help destinations generate and capture demand. From rich media and display advertising, to traveler coupons and discounts, to targeted email and social media, our suite of products work hard for all our advertising partners, whatever their budget. Advertisers need to sign up by September 1, 2020 and serve media by the end of January 2021.
So far nearly 20 destinations and tourism boards have signed up for our program, and we are working with many more to launch campaign activity in the coming weeks. Some of the first participants include city level organizations like Las Vegas Convention and Visitors Authority and Louisville Tourism, regional organizations including Los Cabos, Mexico and national tourism boards, such as Destination Canada. More to come as we continue to grow participation and kick off these campaigns.
Throughout our 20 years in the travel advertising industry, and nearly a decade of helping destinations with recovery efforts, the one constant is that we are better together. We truly believe the power of destinations to inspire and we hope that our relief program helps our partners of all sizes around the world see positive impact as we all work together towards travel industry recovery.