Why It Works
We purposely designed a contained environment that directs viewers through the marketing funnel – from inspiration and awareness with the stunning video and facial recognition technology, to consideration with the animal guide videos and content, to conversion with tailored itineraries and booking integrated into the microsite. It’s not just about being innovative, but it’s using innovation in a strategic way to achieve the right results.
Using drones to capture the video footage allowed us to showcase more than what you might see in a typical photo of a beach, putting the traveler directly in the environment. We featured the video content of the land, sea and sky to show viewers what makes Hawai‘i a unique destination. By integrating the facial recognition technology to identify the content and guide that resonates most positively with the viewer, the experience and perception of the Hawaiian Islands as a travel destination can be even more personal and inspiring for the viewer. For added enticement for travelers to experience the islands themselves, we are offering exclusive discounts through our network of partners!
It Takes a Village
This collaboration behind this campaign spans the Hawaiian Islands, and the many stakeholders who are focused on tourism in the state. In addition to working with The HTA and Realise, we want to thank all of our partners that helped with the campaign including Mustache, FX Group, and Skies the Limit that helped with the video production and our local partners including Kualoa Ranch, Polynesian Cultural Center, Blue Hawaiian Helicopters, Pacific Whale Foundation, Hana Ranch, Princeville Ranch, Kohala Zipline, Wailua Shave Ice and Island Air. For a behind the scenes look at how this all came together, see our video.