This messaging will be delivered to Expedia Group’s audience of 144 million unique monthly visitors around the world, through a range of innovative digital products including responsive marquees, native tiles, and PassportAds—our audience extension product.
The campaign will also use dynamic photographic placements, allowing Egypt to display up to three images within an engaging carousel advertisement, helping inspire travel shoppers to interact with campaign assets.
Egypt has so much to offer visitors and we are thrilled to be working with the Egyptian Ministry of Tourism to help meet the goals of its ambitious tourism program. We aim to drive demand in bookings, but perhaps more importantly, we will help raise awareness of Egypt’s amazing regions and diverse people to our audience of highly engaged, international travel shoppers.
about how our team works with destinations like Egypt to deliver unique and compelling media experiences across our global travel brands.