Hawaiian Airlines had recently opened new routes to Auckland, New Zealand which the Auckland Airport wanted to promote. With these new routes, Hawaiian Airlines saw an opportunity to increase market share and Auckland Airport saw an opportunity to increase passengers.
Hawaiian Airlines, MasterCard, and Auckland Airport worked with us to create an integrated advertising campaign that targeted US shoppers across all Expedia Group US points of sale. The campaign incorporated display advertising, email marketing, and Passport Ads, a form of audience extension.
Using both Expedia Group’s first-party data and Hawaiian Airline’s data, the campaign developed a targeting strategy which included:
Between August and March, the campaign generated more than a twenty percent increase in passenger demand for routes between Hawaii and Auckland and nearly a forty percent increase in demand for routes between the U.S. and Auckland.
These are just two of the many success stories from airports that have connected with more passengers and driven tangible results by leveraging digital advertising campaigns.