The Opportunity for Travel Marketers
The final days of December are a crucial yet overlooked opportunity for travel advertisers to connect with highly engaged, ready to book travel shoppers. How can marketers take full advantage of this flurry of searching, planning, and inspiration-seeking travelers are doing at the end of the year?
While there are many avenues travel advertisers can take to raise awareness of their brand and engage with target audiences, one solution we recommend for end of year efforts is email marketing – especially with a partner that offers scale.
One of the benefits of email marketing is that it is device agnostic — people are checking their inboxes and shopping from their mobile devices, from their tablets, and from their laptops. Email marketing enables brands to engage directly with a customer base of 54 million subscribers shopping worldwide on their devices, delivering their custom message or special offer straight to a subscriber’s inbox. The end of the year is an ideal time to connect with this audience: They're curled up on couches, watching holiday specials, checking their email on their phones, and in many cases, looking to book their next trip.
Learn more about to engage with our highly qualified audience.