Expedia Group Media Solutions Wins Five Travel Weekly Magellan Awards

Wendy Olson Killion, Global Vice President, Business Development
September 25, 2018
Share

We are excited to share that we have been awarded with five Travel Weekly Magellan Awards – four gold and one silver. The Magellan Awards honor outstanding design, marketing and services in a broad range of industry segments including Hospitality, Travel Destinations, Cruise Lines, Online Travel Services, Airlines and Airports, Travel Agents and Agencies, Tour Operators and Ground Transportation.

travel weekly magellan awards

Our winning campaigns include:

Destination Gold Coast “Create Your Escape” for Overall Travel Destination in Australia

To encourage domestic and international travelers to experience the variety of unique, interesting and cultured activities in the region, this campaign let travelers create their escape to Australia’s Gold Coast through an immersive online experience. Read more about the campaign here.

Visit San Antonio “My Day In San Antonio” for Overall Travel Destination in US and Canada

This campaign was the first domestic tourism campaign featuring 360-degree video content within Interactive Advertising Bureau (IAB)-compliant banner ad units. The “My Day in San Antonio” campaign prompts people to engage with 360-degree video footage within the ad units; by clicking on hotspots within the video, users can discover a variety of San Antonio locations and experiences. As users engage with the hotspots and explore the content, the banner ad is transformed into a “choose your own travel adventure” quiz in which viewers can plan their perfect day in San Antonio. Read more about the campaign here.

Jamaica Tourism Board “The Great Jamaica Winter Sale” for Overall Travel Destination in Caribbean

The “Great Jamaica Winter Sale” had a goal to grow bookings and revenue during the winter travel season, while increasing hotel confidence in the tourism board. To inform the campaign’s tactics, the team tapped into Expedia Group Media Solutions’ targeting capabilities and leveraged Expedia Group’s proprietary, first-party search and booking data in the Caribbean. Read more about the campaign here.

Want Updates?

POSADAS for Hospitality Web Marketing/Advertising

POSADAS, Mexico’s largest hotel operator featuring seven distinct brands with locations throughout the country, was looking for a streamlined marketing approach to drive demand for their properties. This digital campaign featured an online tool that lets potential travelers craft their perfect Mexico getaway based on the type of travel experience they are looking for – from beach and coastal destinations to cityscapes. With unique content filtering functionality, travelers selected a destination and the tool recommended a POSADAS hotel, along with various activities they can tack onto their trip. Read more about the campaign here.

VisitBritain “Kingsman” for Online Travel Services Marketing/Website

The movie sequel Kingsman: The Golden Circle showcased the exciting, secretive and adventurous side of Britain’s most iconic cities and landscapes. Extending that excitement from the big screen, we launched an interactive campaign with VisitBritain that leverages the Kingsman film to encourage U.S. travelers to explore and discover Great Britain through the eyes of a spy. Read more about the campaign here.

“Magellan winners are those in the industry who communicate travel’s promise, through words, images and design, in ways that ring true and stand out,” said Arnie Weissmann, editor in chief of Travel Weekly. “They create the environments and craft the messages that spark travelers’ imaginations.”

The Magellan Awards are judged and overseen by a one-of-a-kind panel of top travel professionals representing the best names and most accomplished leaders from the industry. In determining winners, entries do not compete with one another, instead they are judged against a standard of excellence based on the long experience of Travel Weekly.

You can view all of our award wins on our website here.

Picture of Wendy Olson Killion, Global Vice President, Business Development
Wendy Olson Killion
Global Vice President, Business Development
Wendy Olson Killion is a global vice president at Expedia Group Media Solutions where she oversees business development and marketing partner relations, leading teams around the world in the creation and implementation of innovative digital media campaigns across the portfolio of Expedia Group travel brands. She previously directed global product development and marketing for the entire suite of advertising products, including display, email, social and mobile solutions. Before joining Expedia, Wendy led product management of the emerging channels and brands at Cars.com, including their mobile offerings. Wendy also previously spent five years at J.D. Power and Associates where she managed a suite of publications aimed at defining automotive marketing online for OEMs and automotive dealers, and co-founded the Automotive Marketing Roundtable conference. Wendy is a graduate of the University of Puget Sound and lives in Seattle with her family.
Read More Posts by Wendy