POSADAS, Mexico’s largest hotel operator featuring seven distinct brands with locations throughout the country, was looking for a streamlined marketing approach to drive demand for their properties. This digital campaign featured an online tool that lets potential travelers craft their perfect Mexico getaway based on the type of travel experience they are looking for – from beach and coastal destinations to cityscapes. With unique content filtering functionality, travelers selected a destination and the tool recommended a POSADAS hotel, along with various activities they can tack onto their trip. Read more about the campaign here.
VisitBritain “Kingsman” for Online Travel Services Marketing/Website
The movie sequel Kingsman: The Golden Circle showcased the exciting, secretive and adventurous side of Britain’s most iconic cities and landscapes. Extending that excitement from the big screen, we launched an interactive campaign with VisitBritain that leverages the Kingsman film to encourage U.S. travelers to explore and discover Great Britain through the eyes of a spy. Read more about the campaign here.
“Magellan winners are those in the industry who communicate travel’s promise, through words, images and design, in ways that ring true and stand out,” said Arnie Weissmann, editor in chief of Travel Weekly. “They create the environments and craft the messages that spark travelers’ imaginations.”
The Magellan Awards are judged and overseen by a one-of-a-kind panel of top travel professionals representing the best names and most accomplished leaders from the industry. In determining winners, entries do not compete with one another, instead they are judged against a standard of excellence based on the long experience of Travel Weekly.