Expedia Hosts Learning Lab as Official Education Partner at ESTO 2015

Noah Tratt, Global Senior Vice President
August 24, 2015
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Expedia Media Solutions had the honor of serving as the official Education Partner at the U.S. Travel Association’s Educational Seminar for Tourism Organizations (ESTO) conference in beautiful Portland, Oregon, August 22 – 25. ESTO is the premier learning and knowledge-sharing forum for destination marketing professionals.

I had the exciting opportunity to host the Learning Lab where the main event was a presentation by our Director of Product, Wendy Olson Killion on the Travel Decisions in a Multiscreen World study. The study examined content consumption and booking behavior across devices in the U.S. and U.K.

We then hosted an in-depth examination of DMOs and their marketing efforts -- their challenges, strategies, execution tactics and successes. This session featured a panel discussion and Q&A with representatives from leading destination marketers -- including the Japanese National Tourism Organization, the Bermuda Tourism Authority, and the New Orleans Convention and Visitors Bureau. The Expedia Learning Lab finished strong with a presentation on The Evolution of Social Media: From Glossary Gimmicks to the Killer Content.

Everybody from Expedia had a tremendous time in always-gorgeous Portland, and we were thrilled to be able to connect with so many colleagues from our industry.

If you couldn’t be there, I would like to invite you to download the full keynote presentation, Travel Decisions in a Multiscreen World.  <https://info.advertising.expedia.com/multiscreen-travel-path-2?utm_medium=post&utm_source=blog> Below are a few key insights from the study for your quick reference.  

Mobile ownership is higher in the UK than in the US.

ESTO_Visual_2

Browser experience is critical to engage consumers, noting that of all the travel ads served each month on PC in the US, half a billion are served in browsers which are less than 75% of full screen.

ESTO_Visual_1

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Picture of Noah Tratt, Global Senior Vice President
Noah Tratt
Global Senior Vice President
As global senior vice president of Expedia Media Solutions, Noah Tratt oversees all facets of the business including product development and execution, engineering, operations, media sales and business development for the Expedia, Inc. brands. Noah has overseen thousands of digital marketing partner initiatives and has significantly grown the Expedia Media Solutions business over the past several years. With more than two decades of marketing and sales experience, Noah has worked at Microsoft and Xylo, and launched Daily Rocket, a tech startup acquired by Fiserv. He joined Expedia, Inc. in 2002 to lead the car rental business, and later served as vice president of supplier strategy for Expedia Corporate Travel. Noah currently is an officer of the U.S. Travel Association, serving as secretary, and is also a member of the editorial board for the Journal of Digital and Social Media Marketing. He has been recognized as one of HSMAI’s Top 25 Most Extraordinary Minds in Sales and Marketing, and was inducted into the ClickZ Digital Marketing Hall of Fame. Noah is a graduate of Brown University, and lives with his family in Seattle.
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