Expedia launches Travel Match campaign with the German National Tourist Board

Andrew van der Feltz, Senior Director, EMEA & APAC
August 24, 2018

The German National Tourist Board works internationally to promote Germany, communicating the country's diverse appeal to a worldwide market. Our latest campaign is supporting them in this mission, using a fun, concierge-style service to better engage with travelers in key markets across Europe.

Their goal is to create awareness for Germany and use an innovative approach to attract travellers from countries like Great Britain, France, Spain, Italy and Denmark to its various regions, without showing preferences to any cities or states.

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Travel Match 1

Our in-house creative agency, Creative Partnerships, developed a playful way to show visitors from these countries the wonders of Germany's various regions. The solution is Travel Match, an interactive hub that utilizes a dating app style mechanic, where visitors can swipe through various experiences to be paired with their perfect German location.

On viewing their results, visitors can explore their 'matched' region through bespoke galleries, where they can browse more information about local food and attractions, highlight activities and learn about the unique culture of that part of Germany. Users can also click through to travel deals on their local Expedia sites, helping to drive conversion.

Travel Match 2

Visitors to the hub can also enter their details for a chance to win a trip to a German city of their choice, including flights and three nights' accommodation for them and a guest.

The campaign is running across Expedia sites in Great Britain, France, Spain, Italy and Denmark and users are driven to the hub through a mix of display advertising and social media.

We are thrilled to work with the German National Tourist Board on such an exciting, dynamic campaign. We collaborate with a wide range of destination marketing organizations and other types of brands, all with their own unique success stories and campaigns. You can read these success stories by following this link.

To see how our in-house creative agency, Creative Partnerships, creates these unique and compelling media experiences across our global travel brands, download our guide here. 

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Andrew van der Feltz
Senior Director, EMEA & APAC
As senior director for the Europe, Middle East and Africa region at Expedia Group Media Solutions, Andrew van der Feltz drives business development and sales for the growing display advertising space. His team works closely with agencies, destination marketing organizations, hotel and airline partners in the region. Prior to joining Expedia, Andy was the Director of Business Development & Operations at the Netherlands Board of Tourism & Conventions (NBTC) since April 2011. Prior to this, he also worked at NBTC in the London office as country manager for the UK and Ireland. He started his career at NBTC as marketing manager, after his role as an international marketing manager at VisitScotland. Andy studied Marketing and French in Scotland, continued his postdoc education at the Institute of Marketing in Edinburgh, and attended the Executive Educational Programme in General Management at the London Business School.
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