Our in-house creative agency, Creative Partnerships, developed a playful way to show visitors from these countries the wonders of Germany's various regions. The solution is Travel Match, an interactive hub that utilizes a dating app style mechanic, where visitors can swipe through various experiences to be paired with their perfect German location.
On viewing their results, visitors can explore their 'matched' region through bespoke galleries, where they can browse more information about local food and attractions, highlight activities and learn about the unique culture of that part of Germany. Users can also click through to travel deals on their local Expedia sites, helping to drive conversion.
Visitors to the hub can also enter their details for a chance to win a trip to a German city of their choice, including flights and three nights' accommodation for them and a guest.
The campaign is running across Expedia sites in Great Britain, France, Spain, Italy and Denmark and users are driven to the hub through a mix of display advertising and social media.
We are thrilled to work with the German National Tourist Board on such an exciting, dynamic campaign. We collaborate with a wide range of destination marketing organizations and other types of brands, all with their own unique success stories and campaigns. You can read these success stories by following this link.