Shedding light on Australians’ travel habits is the new study commissioned by Expedia, What the findings show is that the average Australian prefers international travel rather than domestic, and seeks a variety of activities while vacationing. Like other travelers across the globe, Australians want to ‘experience something different.’ Marketing your brand as having diverse and unique experiences can help tap into the Australian travel market.
Nearly 60% of Australians would prefer to travel to an international destination rather than visiting a similar, domestic destination. Additionally, two thirds (67%) of Australians agree that they would prefer to travel as far afield as possible, making the international Australian traveler an attractive one to a multitude of global travel brands.
Australian traveler insights for you:
Incorporating these key takeaways in your marketing campaigns for Australian travelers has the potential to create an effective marketing campaign influencing this audience segment and growing your international travel base. Through this approach, travel marketers can appeal to the experience-seeking, global traveling Australian audience. To learn more, download the studay at:
Reach the Australian traveler through advertising opportunities on our global brands in Australia.