What Frictionless Travel Means for Expedia Group Media Solutions and our Marketing Partners
For our Media Solutions marketing partners, we also work to create a frictionless experience. We use our owned, first-party data and insights to help our partners inspire and engage travelers while also driving demand and delivering impactful results. We use billions of data points from 144 million unique monthly visitors, more than two million monthly page views, and over 200 targeting segments to connect advertisers to travel shoppers travelers.
To further understand consumer behaviors online, how people consume travel content, and how they make booking decisions, we often enhance our internal insights with custom research. Our very own Senior Vice President, Hari Nair, presented our custom research on generational travel trends, showcasing key insights for each of the five generational groups and sharing ways that marketers can reach and inspire them.
We also hosted our annual Expedia Group Media Solutions Insights Summit to provide marketing partners an overview of the latest in digital advertising trends and our advertising tools and solutions. The summit explored how travel marketers can leverage our digital marketing platform to engage and convert travelers, provided access to our latest custom research, and offered a glimpse inside how Expedia Group brands drive engagement and attract the world’s travelers. Experts from across Media Solutions were present to answer questions and brainstorm with marketing partners. We also heard from Vice President of Business Development at eMarketer, Marissa Coslov, who provided a data-packed overview of the uneven pace of digital marketing and the core areas of focus from which marketers can benefit in the coming year.
Lastly, congratulations to all of our marketing partners for winning Expedia Group Partner Awards at our dedicated ceremony, where we recognized partners for demonstrating engagement, partnership, innovation, and collaboration. We had a great time celebrating all of our nominees and winners and look forward to what 2020 has in store for travel marketing. Learn more about our award winners in our recent blog post detailing the 2019 Media Solutions Partner Awards.