2. Personalization and relevance
Personalization continues to be a hot topic in the travel industry—and for good reason. It improves the customer experience, the travel shopping journey, and ultimately, the trip itself.
Travel marketers looking to set themselves apart can use data and technology by informing and inspiring travelers at the right time and place with personalized advertising. For example, Generation Z travelers are mobile-first, frequent travelers who use devices to research and book their trips. Travel marketers can use this knowledge about their audience to better connect with their audience. This type of meaningful engagement ultimately improves the entire travel shopping experience.
3. Mobile and digital content consumption
As mobile device usage and digital content consumption continues to rise, travel marketers can gain competitive edge by maintaining their multi-platform and cross-device strategies to get in front of their target audiences.
By understanding traveler interests and behaviors—including across generations and geographies—and applying those insights to their strategy, marketers can better engage and inspire potential travelers. Mobile and social media, especially those that incorporate images and video, will remain especially important to engage younger generations and digital natives, including Gen Z and in years to come, Gen Alpha.
Looking to stand apart from the competition by understanding what motivates and inspires your target audience? Our original research on provides further insight into what drives the decisions of travel shoppers across generations during the travel shopping journey.