NA VS LATAM: How does Gen Alpha’s influence differ between regions?
While Gen Alpha has a prominent influence over family travel globally, how—and to what extent—they impact travel decisions varies between North America and Latin America
The Window of Opportunity for Tourism Boards and Hotels
In addition to valuing experience over expense, both North American and Latin American family travelers are looking for inspiration on where, how, and when to travel: 71 percent of North American travelers and 78 percent of Latin American travelers are open to help and inspiration when planning a trip.
Marketers can help influence family travel decisions with appealing images and practical content like reviews, admissions information, proximity to activities, and deals.
Key Insights & Marketing Takeaways
Family travel planning is collaborative: With ideas coming from both Gen Alpha and adults, tourism boards and hotels can help increase bookings by looking for opportunities to make travel research and planning an interactive, fun, and easy experience for the entire family. Using family-friendly content and messaging will go a long way in reaching these travelers.
Entertainment and happiness for all: Marketing content with messaging or visuals highlighting fun for all ages—especially for activities, experiences, and attractions —is an effective way to appeal to family travelers from both regions.
Convenience over lowest price: Lead with convenience-driven messaging around top family travel considerations, such as location, family needs, or proximity to nearby attractions—rooted in a great deal to make the booking decision even easier.
Curious to learn more about how you can better reach, engage, and convert family travelers from Latin America and North America? Get additional insights and data in our full